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Proof that beauty with a conscience doesn’t need to cost the earth, Pacifica is an accessible wellness brand with a commitment to our planet (and the animals that inhabit it) at its core. Proudly 100% vegan and cruelty-free, these high-performance products are powered by natural ingredients that will nurture your skin to no end. From limb-loving body care to Holy Grail hair care and glow-bestowing skin heroes, Pacifica is the go-to location for effective beauty staples.


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Created in 1996, this vegan and cruelty-free brand has been within the beauty-sphere for a very long time. Dreamt up by Brook Harvey-Taylor, Pacifica was born out of her obsession with creating ‘good-for-you' beauty products. Beginning with essential-oil-infused concoctions the founder discovered in her kitchen, the brand has gone on to develop a wide range of must have beauty staples across hair care, skin care, and body care heroes.

100% VEGAN

Initially working with an aromatherapist-come-crystal healer, Brooke Harvey Taylor takes a holistic approach to the beauty industry. Using plant-powered but highly effective ingredients, Pacifica Beauty has both the planet and its inhabitants at its core. As such, it has been granted Provenance Proof Points and is verified as being 100% vegan and cruelty-free!


With its award-winning status, Pacifica’s Vegan Collagen Fluffy Lash Mascara is undoubtedly the brands most iconic beauty product. Packed with plant-powered ingredients to condition and strengthen lashes, it coats each hair in a jet black, glossy and lengthening formula for super fluttery lashes. When it comes to skin care, Pacifica’s Glow Baby range is a firm favourite. From serums to eye creams, face washes and even peeling pads, they enhance a brighter and more radiant complexion.