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wildflower earl of east candle


Built around its four pillars: ‘create, curate, collaborate and community,’ Earl of East was founded by Niko Dafkos and Paul Firmin in the heart of Hackney, back in 2015. Melding raw materials with soya blends housed in chic bottles, the brand has evolved to produce an array of home fragrances that evoke deep memories while adding a touch of sophistication to your space.


Earl of East

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London born and bred, Earl of East is the home fragrance brand with community at the heart. Initially starting as a side hustle for partners Niko Dafkos and Paul Firmin, the duo have created their own collection of interesting candles, diffusers, mists and more. Becoming a mecca for those in the nose the brand’s unique scents spaces. Plus, each candle is hand poured in London, made from soya wax, fitted with an unbleached cotton wick and are infused with essential and fragrance oils.


Starting as a side hustle from their shared love of home fragrances, Earl of East founders Niko Dafkos and Paul Firmin began selling home-made candles and vintage nick-nacks they sourced from their travels, on market stall in East London in 2014. Gaining traction and a small following, the duo decided to open a brick-and-mortar store, collaborating with small independent brands that abided by the their four pillars of ‘create’, ‘curate’, ‘collaborate’ and ‘community.’ Earl of East’s flagship store now runs candle-making workshops for professionals and fragrance-lovers — so that everyone can discover unique home aromas and interesting scent combinations.


Inspired by the gardens of the Grand Trianon in Versailles, the delectable Jardin de la Lune candle is made to whisk you away to a sanctuary overflown with colour and scent. From the powerful tuburose, sharp blackberry leaf, zesty bergamot and woody aromatic cade it’s a rich, warm and seductive aroma that encase your senses the moment it’s lit. Another fan-favourite is the delicate Wildflower candle. By lighting it’s (cotton) whisk, it whisks you away to a quintessential English country garden. Surrounding you with the sweet scent of rose geranium, rich jasmine and gorgeous gardenia, this flourishing fragrance will awash your space with a safe, calm and nostalgic aroma you won’t want to blow out.