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If you’re living in London, chances are that you’ve passed the Earl of East stores and done a double take: picture a haven of plants, plush pillows and their all-famous home fragrances. Formed around four pillars – ‘Create’, ‘Curate’, ‘Collaborate’ and ‘Community’ – the lifestyle store-cum-studio is beloved for its in-store candle-pouring and workshops. What started in Hackney as a succinct edit of candles has since evolved into a line of home fragrance favourites that spans across bath salts, incense and aromatic mists. Beyond their effortlessly chic vessels and refined typography, the candles are made from an eco-soy blend of high-quality, raw materials from ethical suppliers; co-founder Niko Dafkos assures that “their work does not contribute to deforestation and respects the rights of workers and indigenous people”. Which scent are you adding your space?

Earl of East

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