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Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that's pronounced 'way') translates to 'yes'. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. Lightweight to the very last drop, the Fine Hair Shampoo (300ml) is designed to bring back the bounce and boost volume for even the most lacklustre-looking strands.
Transforming your wash day chore into a hair care ritual, the Fine Hair Shampoo (300ml) works to revive healthy-looking shine and thickness, one hydrating sud at a time.
If your tresses veer more towards the flat side, it can be difficult to style and that's where this volumising staple enters your routine to rewrite your hair's fate. Boasting a nourishing blend of hydrolysed keratin, biotin, hemp and chia seed oils, this weightless formula supports root-to-tip thickness that'll have everyone asking for your hair care secrets. Its iconic 'Mercer Street' fragrance is the perfect finishing touch; orange melds with peony, magnolia, jasmine and musk for a delicate scent even after the suds wash down the drain.
Water / Aqua / Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Peg-200 Hydrogenated Glyceryl Palmate, Cocamide Mipa, Fragrance / Parfum, , Panthenol, Cocoglucosides Hydroxypropyltrimonium Chloride, Hydrolyzed Keratin, Biotin, Salvia Hispanica Seed Oil, Cetrimonium Chloride (Anti-Static Agent/Agent Antistatique), Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Glycerin, Sodium Lauroyl Glycinate, Peg-150 Distearate, Propoxytetramethyl Piperidinyl Dimethicone, Trideceth-6, C11-15 Pareth-7, Peg-7 Glyceryl Cocoate, Sodium Chloride, Polyquaternium-7, Disodium Edta, Citric Acid, Sodium Hydroxide, Tetrasodium Edta, Potassium Sorbate, Sodium Benzoate, Phenoxyethanol, Benzyl Alcohol, Acetic Acid, Sodium Acetate, Benzyl Salicylate, Limonene, Hexyl Cinnamal.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Massage into wet hair. Then rinse.
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OUAI Fine Hair Shampoo 300ml
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Customer Reviews
5 stars rating 64 reviews
4 stars rating 25 reviews
3 stars rating 7 reviews
2 stars rating 5 reviews
1 stars rating 2 reviews
Top Customer Reviews
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Order came damaged
So I was really excited to try this shampoo out and don't get me wrong the shampoo itself is great and smells amazing, it did come to me damaged though. I know it isn't a delivery damage as the bottle is plastic and it was broken from middle?? Don't know how that happens but just not happy with my purchase. In terms of the shampoo, its great! Cleanses well and smells so good!
by Ashly
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Disappointed
I have short fine hair and bought both shampoo and conditioner, i have not noticed any real improvement in my hair versus Devines Shampoo, I also found the containers larger, fatter than expected and find it difficult to hold and use with my arthritic hands.Â
by Pat
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INSANE. BUY IT NOW.
This is the best shampoo I have ever used, made my hair incredibly soft after blow drying, it is worth it and I never usually write reviews but this product really deserved some recognition.
by Loush
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Wow wow wow
Put down the olaplex and get this!! First wash and my hair is unreal! Absolutely blown away by this product!Â
by Samantha
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Oui
Helps stimulate fallicles, reduces shedding and improves scalp,my hair shine!Love It !!
by Maryla
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Truly Awful Shampoo
This is one of the worst hair ranges I've ever used. I have fine, dense hair, collar bone length and in generally very good condition. This shampoo made my hair crisp and unmanageable like I'd washed it with bar soap.
by LR
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Excellent shampoo
Bought this for my husband who has fine thinning hair. Decided to have a try myself - my hair is highlighted but very fine and soft- and I was delighted with how it worked. Hair had much more body and holds the style for much longer... Would definitely recommend.
by Beverley
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Best shampoo
I have very fine hair and this shampoo is great - it smells lovely and my hair always seems to feel thicker and have more oomph after using - highly recommendedÂ
by Kate
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love it
I have very fine curly hair which can be really flat. Within one use of this shampoo my hair already has a lot more volume! The smell is incredible and lasts several days. My hair can be a little dry but not sure if that's shampoo related or not. I have a sensitive scalp which this doesn't seem to flare. One of the only volume shampoos that doesn't irritate my scalp.
by Nicola
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Brilliant shampoo for fine hair!
I have very straight fine hair and this shampoo is brilliant, it feels cleaner and I can normally get an extra day without washing it. It smells good too and I love that you can buy refills.
by Bethany
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