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Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that's pronounced 'way') translates to 'yes'. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. Discover the Detox Shampoo (300ml), a revitalising formula that offers the ultimate deep clean for a full-head refresh.
The reset your locks have been longing for, OUAI's Detox Shampoo (300ml) helps to cleanse away dirt, excess oil and product build-up.
If shampoo was a car wash service (bear with us here), this would be the equivalent of a full valet. A once-a-week treatment, its gentle formula boasts apple cider vinegar to help cut through product build-up and neutralise shine-compromising hard water deposits while hydrolysed keratin works to support brittle or heat-weakened tresses. Expect to be left with locks that feels soft, silky and ready for action. Plus, it's infused with the brand's signature Melrose Place fragrance, a harmony of rose, lychee, bergamot, cedarwood and white musk... it's the perfect final flourish.
Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Decyl Glucoside, Acrylates Copolymer, Cocamide Mipa, Parfum (Fragrance), Polysorbate 20, Hydrolyzed Keratin, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Vinegar, Peg-150 Distearate, Polyquaternium-7, Glycerin, Benzophenone-4, Sodium Chloride, Sodium Hydroxide, Tetrasodium Edta, Trisodium Ethylenediamine Disuccinate, Isopropyl Alcohol, Propylene Glycol, Citric Acid, Disodium Edta, Chlorphenesin, Sodium Benzoate, Phenoxyethanol, Potassium Sorbate, Linalool, Citronellol, Ci 14700 (Red 4), Ci 19140 (Yellow 5), Ci 61570 (Green 5)
This product has been reformulated and does not contain Butylphenyl Methylpropional.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Thoroughly wet your hair from root to tip with lukewarm water. Squeeze out any excess moisture and lather a coin-sized dollop of Detox Shampoo in your palms. Use your fingers to part the hair and apply the product as close to the scalp as possible. Let it work its magic for one to three minutes before rinsing thoroughly.
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OUAI Detox Shampoo 300ml
31.60€
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Customer Reviews
5 stars rating 311 reviews
4 stars rating 72 reviews
3 stars rating 14 reviews
2 stars rating 4 reviews
1 stars rating 1 reviews
Top Customer Reviews
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Favourite detox/cleansing shampoo
Cleanses without stripping your scalp/hair. Smells good and doesn’t have that minty/cooling feeling that some detox shampoo have.
by Anna
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fav detox shampoo
i can't recommend this product enough! i love that it gets rid of build up and my scalp feels extra clean after it. i do recommend using it once or twice a month for the best results! btw i bought it 1 year ago, i have thick and long hair and i still have 2/3 of the product. :)
by nina Verified Purchase
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Very good!
Very good deep cleansing shampoo! It smells amazing and helps with extra oil!
by Athene Verified Purchase
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will repurchase
I tried a small sample of this and fell in love. Cleans my hair thoroughly and smells amazing!
by AT Verified Purchase
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Great clarifying shampoo
It does its job. My hair can handle a lot, if not I think this would’ve stripped my hair and dried it out
by Hanna Verified Purchase
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my favourite shampoo
I‘ve gone through so many of those already. It‘s my favourite shampoo and I especially like that it smells so good and lasts quite a while.
by Leah Verified Purchase
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Smell is heavenly
It smells sooo good! It also really leaves my hair feeling very clean. Doesn’t seem to irritate my serborrheic dermatitis. Just add a good hair oil to your ends to avoid drying out your ends.
by Silly Verified Purchase
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Great!
Very nice deep cleansing shampoo. I use it once a week to get ris off build up from dry shampoo. Works like a charm!
by D Verified Purchase
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Amazing deep cleansing shampoo
I love this deep cleansing shampoo. It leaves your hair super clean without being over dryin.
by Julia Verified Purchase
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Favourite clarifying shampoo
My go-to clarifying shampoo. I usually use it once every two weeks, as it has the potential to be stripping. I have an oily scalp with a lot of product buildup, so every two weeks is perfect for me. If I sweat a lot and style my hair more than usual, I can use this once a week every so often. I personally have never found it overly-stripping, though it could be if you have a dry scalp. The fragrance is lovely, it's a strong jammy rose scent. It last for days in my hair, and I have gotten many compliments on it.
by Karo Verified Purchase
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