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Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that's pronounced 'way') translates to 'yes'. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. Discover the Detox Shampoo (300ml), a revitalising formula that offers the ultimate deep clean for a full-head refresh.
The reset your locks have been longing for, OUAI's Detox Shampoo (300ml) helps to cleanse away dirt, excess oil and product build-up.
If shampoo was a car wash service (bear with us here), this would be the equivalent of a full valet. A once-a-week treatment, its gentle formula boasts apple cider vinegar to help cut through product build-up and neutralise shine-compromising hard water deposits while hydrolysed keratin works to support brittle or heat-weakened tresses. Expect to be left with locks that feels soft, silky and ready for action. Plus, it's infused with the brand's signature Melrose Place fragrance, a harmony of rose, lychee, bergamot, cedarwood and white musk... it's the perfect final flourish.
Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Decyl Glucoside, Acrylates Copolymer, Cocamide Mipa, Parfum (Fragrance), Polysorbate 20, Hydrolyzed Keratin, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Vinegar, Peg-150 Distearate, Polyquaternium-7, Glycerin, Benzophenone-4, Sodium Chloride, Sodium Hydroxide, Tetrasodium Edta, Trisodium Ethylenediamine Disuccinate, Isopropyl Alcohol, Propylene Glycol, Citric Acid, Disodium Edta, Chlorphenesin, Sodium Benzoate, Phenoxyethanol, Potassium Sorbate, Linalool, Citronellol, Ci 14700 (Red 4), Ci 19140 (Yellow 5), Ci 61570 (Green 5)
This product has been reformulated and does not contain Butylphenyl Methylpropional.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Thoroughly wet your hair from root to tip with lukewarm water. Squeeze out any excess moisture and lather a coin-sized dollop of Detox Shampoo in your palms. Use your fingers to part the hair and apply the product as close to the scalp as possible. Let it work its magic for one to three minutes before rinsing thoroughly.
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OUAI Detox Shampoo 300ml
31.60€
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Customer Reviews
5 stars rating 357 reviews
4 stars rating 77 reviews
3 stars rating 17 reviews
2 stars rating 5 reviews
1 stars rating 1 reviews
Top Customer Reviews
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Good product
This detox shampoo is pretty good—it leaves my hair feeling soft and light after washing. However, it can be quite harsh on the scalp, so I avoid using it too often because it tends to make my scalp itchy. Not sure if it’s worth the price, but overall, it’s a good product.
by N
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super clean
Love the packaging, the smell and i really feel that it cleans my hair and sculp. My hair is curly, dry and i wash it once/twice per week so its ideal i think.
by Sofi Verified Purchase
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Great product
OUAI's Detox Shampoo is my favorite, I use this product very often, and I will buy it again.
by agnes1989 Verified Purchase
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Very good
I have fine hair and it does not feel heavy and it cleaned very good
by Sh Verified Purchase
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One of my favourites
One of my favourites for a long time already. Good to clean out dry shampoo ect and give you nice and smooth hair.
by Eline Verified Purchase
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Nice
A really good clarifying shampoo! Lots of volume and gets rid of all the buildup!
by Tea Verified Purchase
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You need this
I already bought this 3 times! I can't live without it! Cleans your scalp without stripping it. Just a little bit and its lathers so much that i bottle lasts you a long time
by Marina Verified Purchase
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Great
Excellent for fine hair Does not weight it down Feels like it cleanses very well
by Cris Verified Purchase
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Amazing shampoo
The best shampoo, leaves your hair really clean and light, it will last a long time, since it is not meant to be used every wash.
by Clara Verified Purchase
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Very good!
Loved this product and will repurchase for sure
by Sofia Verified Purchase
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