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Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that's pronounced 'way') translates to 'yes'. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. Discover the Detox Shampoo (300ml), a revitalising formula that offers the ultimate deep clean for a full-head refresh.
The reset your locks have been longing for, OUAI's Detox Shampoo (300ml) helps to cleanse away dirt, excess oil and product build-up.
If shampoo was a car wash service (bear with us here), this would be the equivalent of a full valet. A once-a-week treatment, its gentle formula boasts apple cider vinegar to help cut through product build-up and neutralise shine-compromising hard water deposits while hydrolysed keratin works to support brittle or heat-weakened tresses. Expect to be left with locks that feels soft, silky and ready for action. Plus, it's infused with the brand's signature Melrose Place fragrance, a harmony of rose, lychee, bergamot, cedarwood and white musk... it's the perfect final flourish.
Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Decyl Glucoside, Acrylates Copolymer, Cocamide Mipa, Parfum (Fragrance), Polysorbate 20, Hydrolyzed Keratin, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Vinegar, Peg-150 Distearate, Polyquaternium-7, Glycerin, Benzophenone-4, Sodium Chloride, Sodium Hydroxide, Tetrasodium Edta, Trisodium Ethylenediamine Disuccinate, Isopropyl Alcohol, Propylene Glycol, Citric Acid, Disodium Edta, Chlorphenesin, Sodium Benzoate, Phenoxyethanol, Potassium Sorbate, Linalool, Citronellol, Ci 14700 (Red 4), Ci 19140 (Yellow 5), Ci 61570 (Green 5)
This product has been reformulated and does not contain Butylphenyl Methylpropional.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Thoroughly wet your hair from root to tip with lukewarm water. Squeeze out any excess moisture and lather a coin-sized dollop of Detox Shampoo in your palms. Use your fingers to part the hair and apply the product as close to the scalp as possible. Let it work its magic for one to three minutes before rinsing thoroughly.
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OUAI Detox Shampoo 300ml
31.60€
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Customer Reviews
5 stars rating 357 reviews
4 stars rating 77 reviews
3 stars rating 17 reviews
2 stars rating 5 reviews
1 stars rating 1 reviews
Top Customer Reviews
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Very good
Very good but it can be a bit drying if you use it too often. I use it once every 2 weeks and it works amazing
by Sarah Verified Purchase
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Good detox shampoo
My oily scalp loves this detox shampoo. I use it 1-2 a week with Ouai Fine conditioner and it gives me nice and silky hair.
by Lila Verified Purchase
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amazing
One of my favorite. Will repurchase for sure. Not my first bottle and not last one.
by shinamon Verified Purchase
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One of my favourites
I have a very sensitive scalp so I need to think twice before trying anything new. First I purchased only the travel version and loved that it does not irritated my scalp. It cleans it nicely, no itchiness at all. It has a nice scent. I have now repurchased the full size and will definitely will purchase again. I used it once per week, now I use bi-weekly. It will last you for a long time so very good value for the money
by Moni Verified Purchase
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Best Clarifying shampoo ever
I have fine oily hair and sometimes it gets build up of product. I find this shampoo excellent for resetting my hair to its lighest and cleanest. I will always repurchase it.
by Ciara Verified Purchase
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Gentle detox - expensive
Love the Ouai range and use this for hair product build up. It’s very expensive however so have looked for cheaper alternatives. Haven’t found an equivalent!
by Dublin75 Verified Purchase
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Very good detox shampoo
It is pricey but worth it. I have oily hair and this shampoo helps to detox my scalp. I have been using it for years in combination with the other Ouai hair products
by Anna Verified Purchase
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Love it!!
This shampoo makes my hair squeaky clean and shiny. It feels weightless and smells great. The best shampoo i've tried so far, however, I'm not too sure it all compensates for the ridiculous price
by Greta Verified Purchase
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Fabulous shampoo
I adore this Ouai detox shampoo. My hair feels very clean and smells amazing. I love using it
by Maria M
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Very Happy
My hair truly is clean and shiny after using this shampoo and remains that way u til my next wash. Since going lighter (foils at the moment), it’s been difficult to get the shine back, but this works.
by SoniaG Verified Purchase
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