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Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that's pronounced 'way') translates to 'yes'. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. Discover the Detox Shampoo (300ml), a revitalising formula that offers the ultimate deep clean for a full-head refresh.
The reset your locks have been longing for, OUAI's Detox Shampoo (300ml) helps to cleanse away dirt, excess oil and product build-up.
If shampoo was a car wash service (bear with us here), this would be the equivalent of a full valet. A once-a-week treatment, its gentle formula boasts apple cider vinegar to help cut through product build-up and neutralise shine-compromising hard water deposits while hydrolysed keratin works to support brittle or heat-weakened tresses. Expect to be left with locks that feels soft, silky and ready for action. Plus, it's infused with the brand's signature Melrose Place fragrance, a harmony of rose, lychee, bergamot, cedarwood and white musk... it's the perfect final flourish.
Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Decyl Glucoside, Acrylates Copolymer, Cocamide Mipa, Parfum (Fragrance), Polysorbate 20, Hydrolyzed Keratin, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Vinegar, Peg-150 Distearate, Polyquaternium-7, Glycerin, Benzophenone-4, Sodium Chloride, Sodium Hydroxide, Tetrasodium Edta, Trisodium Ethylenediamine Disuccinate, Isopropyl Alcohol, Propylene Glycol, Citric Acid, Disodium Edta, Chlorphenesin, Sodium Benzoate, Phenoxyethanol, Potassium Sorbate, Linalool, Citronellol, Ci 14700 (Red 4), Ci 19140 (Yellow 5), Ci 61570 (Green 5)
This product has been reformulated and does not contain Butylphenyl Methylpropional.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Thoroughly wet your hair from root to tip with lukewarm water. Squeeze out any excess moisture and lather a coin-sized dollop of Detox Shampoo in your palms. Use your fingers to part the hair and apply the product as close to the scalp as possible. Let it work its magic for one to three minutes before rinsing thoroughly.
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OUAI Detox Shampoo 300ml
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Customer Reviews
5 stars rating 311 reviews
4 stars rating 72 reviews
3 stars rating 14 reviews
2 stars rating 4 reviews
1 stars rating 1 reviews
Top Customer Reviews
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The best clarifying shampoo
I love this shampoo, really cleanses without over drying. I use once a week at home and always take it on holiday as it’s the only one that works with hard water. I will be buying the extra large one next time. It lasts a long time.
by Stacey Verified Purchase
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Love love
Just got the full size after trying the travel size. So nice
by Margita Verified Purchase
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Great product!
I use it once a week and I really like it !
by Raquel Verified Purchase
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GREAT DETOX SHAMPOO
Great at removing built up product without leaving the hair feeling very dry.
by Marika Verified Purchase
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Great detox shampoo
Don’t like the smell so much but effect on the hair is fantastic. After use I feel like my hair is shinier than before and get compliments
by Iva Verified Purchase
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Ouai all hair types shampoo
Probably the best shampoo, leaves hair feeling soft for day!
by Lola
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So good
I've tried cheaper clarifying shampoos and I'm so sad I tried this one because I can't go back now, it's too good and so worth it.
by KK Verified Purchase
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the best
I love this shampoo. It's very clarifying and still doesn't make my hair dry. no other shampoo is sa good as this one for me
by Maria
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Love it
Love the feeling this shampoo leaves on my hair. I don't use it too much, as I'm afraid it would be too strong. My advice is to use after you used a lot of hair products, or you notice that your hair is getting greasier quicker then before.
by Maryane Verified Purchase
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Love it
love the feeling of fresh hair after this shampoo, and freshness lasts longer. you definitely should use mask or conditioner after it (as usual)
by Veronika Verified Purchase
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