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Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that's pronounced 'way') translates to 'yes'. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. Discover the Detox Shampoo (300ml), a revitalising formula that offers the ultimate deep clean for a full-head refresh.
The reset your locks have been longing for, OUAI's Detox Shampoo (300ml) helps to cleanse away dirt, excess oil and product build-up.
If shampoo was a car wash service (bear with us here), this would be the equivalent of a full valet. A once-a-week treatment, its gentle formula boasts apple cider vinegar to help cut through product build-up and neutralise shine-compromising hard water deposits while hydrolysed keratin works to support brittle or heat-weakened tresses. Expect to be left with locks that feels soft, silky and ready for action. Plus, it's infused with the brand's signature Melrose Place fragrance, a harmony of rose, lychee, bergamot, cedarwood and white musk... it's the perfect final flourish.
Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Decyl Glucoside, Acrylates Copolymer, Cocamide Mipa, Parfum (Fragrance), Polysorbate 20, Hydrolyzed Keratin, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Vinegar, Peg-150 Distearate, Polyquaternium-7, Glycerin, Benzophenone-4, Sodium Chloride, Sodium Hydroxide, Tetrasodium Edta, Trisodium Ethylenediamine Disuccinate, Isopropyl Alcohol, Propylene Glycol, Citric Acid, Disodium Edta, Chlorphenesin, Sodium Benzoate, Phenoxyethanol, Potassium Sorbate, Linalool, Citronellol, Ci 14700 (Red 4), Ci 19140 (Yellow 5), Ci 61570 (Green 5)
This product has been reformulated and does not contain Butylphenyl Methylpropional.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Thoroughly wet your hair from root to tip with lukewarm water. Squeeze out any excess moisture and lather a coin-sized dollop of Detox Shampoo in your palms. Use your fingers to part the hair and apply the product as close to the scalp as possible. Let it work its magic for one to three minutes before rinsing thoroughly.
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OUAI Detox Shampoo 300ml
31.60€
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Customer Reviews
5 stars rating 344 reviews
4 stars rating 74 reviews
3 stars rating 15 reviews
2 stars rating 5 reviews
1 stars rating 1 reviews
Top Customer Reviews
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Great detox shampoo
I use this shampoo once a week. It leaves my hair feeling clean, fresh, and keeps it in great condition for longer.
by Klaudy Verified Purchase
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Love it
I really recommend this product. I’ts the second time i’ve purchased it!
by Assia Verified Purchase
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Great for hard water build up.
I've used once a week since receiving. We have hard water and I have color treated hair. My scalp and hair feels so clean after using. I definitely need to use a moisturizing conditioner afterwards, but once a week I don't see any extra dryness. The rest of my family are also fans
by jessie Verified Purchase
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Best shampoo
Cleanses all the dirt soo deeply from the scalp After every hairwash i feel so fresh and clean Love this product
by Bernadett
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LOVE THIS
I love this shampoo! It deeply cleanses my hair without making it feel dry or stripped. It removes buildup really well and leaves my scalp feeling fresh and healthy. My hair feels smoother and shinier after each wash. Definitely a must-have in my hair care routine!
by Ouai shampoo Verified Purchase
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Insane wash
The best detoxing shampoo I've ever tried. Cleans your hair really thoroughly. Best for use once every or every other week, depending on usage of other hair products (styling gels, creams) or water quality. Definitely recommend using conditioner with shampoo, as it can dry out your hair
by rero Verified Purchase
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Love it
Great shampoo for deep cleaning your scalp.
by N Verified Purchase
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Does what it says
Cleans well and removes build up. Smell amazing too.
by Jenni Verified Purchase
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Love it
I really enjoy this shampoo, it washes so well your scalp and your hair, makes them smell so great
by Nana Verified Purchase
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OK
I would prefer the K18 one over this one. definitely this is more drying, and I have oily hair. For sure it cleans your better than a regular shampoo, so maybe only use it once a month? But then it will literally lasts you 2 years.
by Dora Verified Purchase
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