A ‘plumping super serum’ according to IT Cosmetics themselves, the Bye Bye Lines Serum was formulated with plastic surgeons and dermatologists to lessen the look of lines caused by dehydration.

When skin becomes dehydrated, it can lose volume and develop fine lines. The Bye Bye Lines Serum calls on a Holy Grail cocktail of hyaluronic acid (a humectant that pulls moisture into skin), peptides (chains of amino acids that help to build proteins like collagen and elastin) and vitamin B5 (an anti-inflammatory that softens and moisturises skin). Together, this golden trio helps to plump and smooth, reducing the appearance of fine lines and encouraging a supple, comfortable complexion.

Twice daily, apply 2-3 drops onto clean skin.

Use fingertips to press into face and neck, avoiding eye area.

To protect skin and boost hydration, follow with Confidence in a Cream and, in the AM, CC+ Cream with SPF 50+.

If contact with eye area occurs, rinse immediately with water.

Pair with broad-spectrum SPF to protect skin.

Delivering bounce and softness to tired skin while reducing the look of fine lines, the Bye Bye Lines Serum helps to renew skin’s joie de vivre — plumping, smoothing, hydrating and toning so that it looks supple and youthful. Totally vegan and fragrance-free, the formula blends 1.5% hyaluronic acid with peptides and vitamin B5, which is an ideal concoction for even sensitive skin. If you haven’t already sworn ‘IT’ allegiance, it’s time to find out what the fuss is about.

Aqua / Water / Eau, Glycerin, Hydroxyethylpiperazine Ethane Sulfonic Acid, Sodium Hyaluronate, Phenoxyethanol, Calcium Pantothenate, Peg-60 Hydrogenated Castor Oil, Ascorbyl Glucoside, Chlorphenesin, Disodium Edta, Pentylene Glycol, Secale Cereale Seed Extract / Rye Seed Extract, Dipeptide Diaminobutyroyl Benzylamide Diacetate