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Powered by science, Virtue’s hair care fuses high-quality ingredients to deliver transformative, long-lasting results. Supercharged by its patented Alpha Keratin 60ku, the brand utilises a naturally occurring protein that’s identical to the keratin found in human hair to repair and restore strands from the inside out. From improving your length’s elasticity to restoring shine, Virtue’s everyday essentials are here to elevate your routine to the next level.

VIRTUE Shampoo & Conditioner VIRTUE Hair Treatments VIRTUE Styling Products VIRTUE Hair Loss VIRTUE Scalp Care VIRTUE Curl VIRTUE Full VIRTUE Smooth VIRTUE Flourish

VIRTUE Recovery Holiday Professional Size Duo

Recommended Retail Price: 136.95€Current price: 95.95€

VIRTUE Flourish Brow Density Booster 4ml

1

Recommended Retail Price: 86.95€Current price: 60.95€

VIRTUE Healing Oil 50ml

53

Recommended Retail Price: 47.00€Current price: 32.90€

VIRTUE Flourish Density Booster 120ml

22

Recommended Retail Price: 54.00€Current price: 37.80€

VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml

30

Recommended Retail Price: 21.00€Current price: 14.70€

Virtue Recovery Shampoo 240ml & Conditioner 200ml

1

Recommended Retail Price: 84.45€Current price: 59.45€

VIRTUE CORRECT Healing Oil 20ml

21

Recommended Retail Price: 28.95€Current price: 19.95€

VIRTUE ColorKick De-Brassing Shampoo 240ml

Recommended Retail Price: 46.00€Current price: 32.20€

VIRTUE Scalp Remedy Shampoo 240ml

1

Recommended Retail Price: 47.95€Current price: 33.95€

VIRTUE Full Shampoo - Professional Size

3

Recommended Retail Price: 78.00€Current price: 54.60€

VIRTUE Full Shampoo 240ml

3

Recommended Retail Price: 43.00€Current price: 30.10€

VIRTUE Damage Reverse Serum 50ml

6

Recommended Retail Price: 67.45€Current price: 47.45€

VIRTUE Full Shampoo and Conditioner

Recommended Retail Price: 84.45€Current price: 59.45€

VIRTUE Restorative Treatment Mask 150ml

2

Recommended Retail Price: 76.00€Current price: 53.20€

VIRTUE Purifying Leave-in Conditioner 150ml

4

Recommended Retail Price: 36.00€Current price: 25.20€

VIRTUE Recovery Conditioner 200ml

3

Recommended Retail Price: 45.95€Current price: 31.95€

VIRTUE Full Conditioner - Professional Size

2

Recommended Retail Price: 93.00€Current price: 65.10€

VIRTUE Full Conditioner 200ml

6

Recommended Retail Price: 45.00€Current price: 31.50€

VIRTUE Recovery Shampoo 60ml

1

Recommended Retail Price: 19.45€Current price: 13.95€

VIRTUE Smooth Conditioner 200ml

6

Recommended Retail Price: 45.00€Current price: 31.50€

VIRTUE Flourish Shampoo for Thinning Hair 240ml

15

Recommended Retail Price: 47.00€Current price: 32.90€

VIRTUE One for All 6-in-1 Styler Cream 120ml

1

Recommended Retail Price: 38.00€Current price: 28.50€

VIRTUE Recovery Shampoo Professional Size 500ml

Recommended Retail Price: 84.45€Current price: 59.45€

VIRTUE Recovery Shampoo 240ml

3

Recommended Retail Price: 47.95€Current price: 33.95€

VIRTUE Recovery Conditioner 60ml

1

Recommended Retail Price: 18.45€Current price: 12.95€

VIRTUE Full Shampoo Travel Size 60ml

10

Recommended Retail Price: 18.00€Current price: 12.60€

VIRTUE Flourish Conditioner for Thinning Hair 200ml

9

Recommended Retail Price: 49.00€Current price: 34.30€

VIRTUE Volumising Primer 150ml

Recommended Retail Price: 41.00€Current price: 28.70€

VIRTUE Curl Conditioner 60ml

Recommended Retail Price: 18.50€Current price: 12.95€

VIRTUE Refresh Topical Scalp Supplement 60ml

4

Recommended Retail Price: 59.00€Current price: 41.30€

VIRTUE Flourish Hair Rejuvenation Treatment (3 Month Supply)

1

Recommended Retail Price: 134.00€Current price: 93.80€

VIRTUE Full Conditioner Travel Size 2 oz

7

Recommended Retail Price: 18.50€Current price: 12.95€

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