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Powered by science, Virtue’s hair care fuses high-quality ingredients to deliver transformative, long-lasting results. Supercharged by its patented Alpha Keratin 60ku, the brand utilises a naturally occurring protein that’s identical to the keratin found in human hair to repair and restore strands from the inside out. From improving your length’s elasticity to restoring shine, Virtue’s everyday essentials are here to elevate your routine to the next level.

VIRTUE Shampoo & Conditioner VIRTUE Hair Treatments VIRTUE Styling Products VIRTUE Hair Loss VIRTUE Scalp Care VIRTUE Curl VIRTUE Full VIRTUE Smooth VIRTUE Flourish

VIRTUE Purifying Shampoo 120ml

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Recommended Retail Price: 32.00€Current price: 22.40€

VIRTUE Flourish Shampoo for Thinning Hair 60ml

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Recommended Retail Price: 19.45€Current price: 13.95€

VIRTUE Full Conditioner Travel Size 2 oz

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Recommended Retail Price: 18.50€Current price: 12.95€

Virtue Overnight Hair and Scalp Elixir

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Recommended Retail Price: 67.45€Current price: 47.45€

VIRTUE Curl Conditioner 200ml

Recommended Retail Price: 45.00€Current price: 31.50€

VIRTUE Frizz Block Smoothing Spray 150ml

1

Recommended Retail Price: 47.00€Current price: 32.90€

VIRTUE Curl Leave-in Butter 150ml

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Recommended Retail Price: 47.00€Current price: 32.90€

VIRTUE Curl Shampoo 240ml

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Recommended Retail Price: 43.00€Current price: 30.10€

VIRTUE Flourish Thickening Styling Treatment 120ml

Recommended Retail Price: 50.45€Current price: 35.45€

VIRTUE Recovery Conditioner Professional Size 500ml

Recommended Retail Price: 98.45€Current price: 68.95€

VIRTUE Refresh Exfoliating Scalp Treatment 150ml

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Recommended Retail Price: 51.00€Current price: 35.70€

VIRTUE Heal and Prime Duo

Recommended Retail Price: 92.45€Current price: 64.95€

VIRTUE Scalp Remedy Conditioner 200ml

Recommended Retail Price: 50.45€Current price: 35.45€

VIRTUE Smooth Shampoo and Conditioner

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Recommended Retail Price: 84.45€Current price: 59.45€

VIRTUE Smooth Restorative Treatment Set

Recommended Retail Price: 169.95€Current price: 118.95€

VIRTUE Smooth Conditioner Travel Size 57ml

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Recommended Retail Price: 18.50€Current price: 12.95€

VIRTUE Smooth Shampoo Travel Size 2 oz

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Recommended Retail Price: 18.00€Current price: 12.60€

VIRTUE Keratin Healing Mask and Oil Bundle

Recommended Retail Price: 127.95€Current price: 89.45€

VIRTUE Full Restorative Treatment Set

Recommended Retail Price: 169.95€Current price: 118.95€

VIRTUE Home and Away Healing Oil Bundle

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Recommended Retail Price: 79.95€Current price: 55.95€

VIRTUE Flourish and Manta Brush

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Recommended Retail Price: 26.30€Current price: 18.41€

VIRTUE Flourish Conditioner for Thinning Hair 60ml

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Recommended Retail Price: 21.95€Current price: 15.45€

VIRTUE Split End Serum 50ml

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Recommended Retail Price: 45.95€Current price: 31.95€

VIRTUE Curl Shampoo 60ml

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Recommended Retail Price: 18.00€Current price: 12.60€

VIRTUE Curl Discovery Kit

Recommended Retail Price: 41.00€Current price: 28.70€

VIRTUE Curl-Defining Gel 200ml

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Recommended Retail Price: 41.00€Current price: 28.70€

VIRTUE Full Discovery Kit

Recommended Retail Price: 43.45€Current price: 30.45€

VIRTUE Smooth Discovery Kit

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Recommended Retail Price: 43.45€Current price: 30.45€

VIRTUE Labs Flourish Mask for Thinning Hair 150ml

Recommended Retail Price: 76.00€Current price: 53.20€

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