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Forget unattainable and exclusive beauty ideals and discover Amika. Founded by industry outsiders in Williamsburg, Brooklyn in 2007, the brand champions itself as welcoming and celebratingall hair types, textures and styles. Boasting 10 collections that yield top-notch results – whatever your wishes – this indie brand is the hair stylist/friend your hair dreams of while being Leaping Bunny and vegan certified too.


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