Forget unattainable and exclusive beauty ideals and discover amika. Born in 2007, the brand was founded by industry outsiders from Williamsburg, Brooklyn who like to bend the rules. Championing itself as inclusive to all hair types, the brand celebrates all textures and styles. Boasting ten collections that yield top-notch results – whatever your wishes – amika hair products are the session stylist/friend your hair dreams of.
SHOP AMIKA BY COLLECTION
From the coveted Colour collection to the Repair range, discover the very best of amika hair care.
Strengthening your strands, the Repair range blends innovative ingredients (think plant butters and vegan proteins) with bond cure technology to reduce and prevent hair breakage.
Quenching the thirst of your parched tresses, the Hydration edit provides moisture on the move, bringing your locks to life.
Filled with the ultimate everyday essentials, the Signature collection holds a product for every stage of your personalised hair care routine.
Bringing blonde, silver or grey strands back to life, the Blonde bundle is powered by violet tint to strengthen and hydrate your brassy hues.
Making waves in your hair care regime, the lightweight formula hydrates your coils while reviving bouncy, beautiful curls.
Looking for soft, strong, shiny strands? Cue: The Colour collection. Blending UV filters with antioxidants, the line is designed to lock in long-lasting hues.
COMITTED TO GIVING BACK
amika believes in making hair care accessible and available to everyone. Not only is its products created for all types of hair textures; amika is committed to giving back to causes close to the brand’s heart. Currently in partnership with HairToAll, amika donates 1% of all sales to this non-profit organisation raising awareness for scalp-cooling which can prevent hair loss during chemotherapy.
The name amika literally means ‘friend’, so it goes without saying that the brand’s ethos is to be friendly to the planet and everyone on it. All amika hair products therefore are cruelty-free, leaping-bunny certified and only tested on humans!
Continuing with amika’s core beliefs on being a ‘friend’ and looking out for Mother Nature, the brand has partnered with more:trees; planting trees on behalf of its customers. For every £30 spent amika seeds a shrub across the world in its customer's name.