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BEAUTY NEWS

THE NEW BRANDS TO HAVE ON YOUR RADAR

From Korean Beauty secrets to results-driven Swiss skincare, revamp your routine with the latest arrivals creating a buzz.

MOUSSSE

Designed for city dwellers, Moussse is a streamlined collection – just three simple, supercharged steps – developed by Swiss pioneers to support skin’s defences. Having witnessed the toll that relentless exposure to pollution, UV radiation, smoke and stress took on her skin, the brand’s co-founder, Hélène, collaborated with Daniel to develop the ‘ultimate biotech skin barrier care for urban life’ - and Moussse is the result.

The brand’s pared-back aesthetic belies the complexity of the formulations: each powered by leading research and the proprietary MoussseShield Complex, to promote a healthy barrier and protect from dehydration, inflammation, sensitivity and premature ageing – all the sorry side-effects of busy city lives. The Dream Peptide Serum is a stand-out: a potent blend of peptides, hydaluronic acid and amino acids that mimic skin’s natural moisturising factors for lasting hydration and barrier support.

VT COSMETICS

Our hottest South Korean import, VT Cosmetics harnesses the combined powers of soothing centella asiatica and its unique ‘Reedle Shot’ delivery system to revolutionise your ritual. Mimicking the benefits of microneedling, these pioneering serums, masks and treatments are powered by proprietary Cica Reedle Technology – with 95,000ppm micro-sized needle particles – which create tiny channels to optimise absorption of the actives.

Bestsellers include the signature Reedle Shot 100 – a micro-needle essence developed to unify texture and reduce the visibility of enlarged pores – and the Cica Daily Soothing Mask with its nourishing cica-derived cicalio, cicahyalon and a triple hyaluronic acid complex to cool, quench and counteract redness so skin looks refreshed with a radiant glow.

CHLOÉ

Esteemed French fashion house, Chloé, is synonymous with free-spirited femininity, and their fine fragrance range - Chloé Atelier des Fleurs – celebrates the unknown facets of well-known florals. Beautifully bottled, each Eau de Parfum tells a story through scent – whisking the wearer from sun-soaked orange groves to fields of fragrant lavender.

A beautiful addition to your perfumery wardrobe, there’s a spectrum of scents to fall head-over-heels for. Maybe the cedarwood notes of Cedrus Eau de Parfum will capture your imagination – a vibrant, woody fragrance with a blend of smoky, fresh and crisp balsamic notes? Or perhaps you’re drawn to Jasminum Sambac, with its notes of jasmine, gardenia leaf and hedione above a mellow base of vetiver, ambrox and musk?

MEDICUBE

Straddling skincare and cutting-edge tech, Medicube is reinventing rituals with viral collagen-rich wrapping masks and transformative devices. Hailing from Seoul, the heart of beauty innovation, this brand is earning accolades (and dominating TikTok) with its targeted solutions to your common skin concerns.

A peel-off overnight mask enriched with collagen to support skin’s elasticity while delivering a shot of hydration to leave your complexion plump, dewy and radiant, the world is obsessed with the Collagen Night Wrapping Mask. While the Age-R Booster Pro Ex combines pioneering time-defying tech – microcurrent, EMS, LED and sonic vibration – to promote skin’s strength, resilience and luminosity. With four treatment modes, regular use helps to visibly smooth, lift and enhance the efficacy of your skincare.

JOONBYRD

Where science meets sentiment, Joonbyrd is body-with-soul care. Fusing mood-boosting blends and sensorial, derm-developed formulas, the range of scrubs, serums and nourishing butters brings joy to your top-to-toe ritual. Harnessing the skin-mind connection, these everyday essentials are powered by the brand’s advanced ALXmd04 technology, which combines potent actives, nourishing botanical blends and barrier-boosting prebiotics to cherish every inch of skin while bolstering wellbeing.

The beauty world is smitten with the Moon Swim Body Wash – supercharged with a cocktail of nourishing ingredients (antioxidant-rich vitamin E, plumping hyaluronic acid and prebiotic inulin) to support your skin’s microbiome. Generating and indulgent foam, this cleanser gently melts away impurities while enveloping you with its comforting notes of vanilla, caramel, maple syrup and invigorating roasted coffee beans.

Verity Douglas
Verity Douglas Writer and expert

Cult Beauty’s Content Editor and a Cult Beauty OG, Verity loves nothing more than the marriage of language and lip balm. A quintessential Libran, she’s a self-professed magpie for luxury ‘must-haves' and always pursuing the new and the niche — from the boujee-est skin care to cutting-edge tech. Balancing an urge to stop the clock with her desire to embrace the ageing process (and set a positive example for her daughter), Verity's a retinol obsessive and will gladly share her thoughts about the time-defying gadgets, masks and treatments worth the splurge...

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