From glazed donut skin to latte make up and cinnamon cookie butter hair (all of which look just as delicious as they sound), Hailey Bieber is — undeniably — the queen of beauty trendsetting. It’s no wonder then, that her favourite brands quickly become must-haves in the beautysphere.
Another Hailey-inspired essential taking over is Kosas... AKA the model’s secret to glowing skin and a staple in what she calls her “lazy make up routine”.
"I'm gonna show you guys how I do my skin prep, and then my really easy, quick going out to dinner look,” she said in a TikTok video as she showed off her glow-to products. After prepping her complexion with a face mist, serum and moisturiser, Hailey uses two fan-favourites from Kosas’ base range: the Kosas Revealer Super Creamy + Brightening Concealer and the Kosas Cloud Set Baked Setting & Smoothing Powder (more on those in a minute).
Here’s everything you need to know about Kosas, including which products to stock up on to recreate Hailey’s look...
SKIN CARE MEETS MAKE UP
Founded by multi-talented LA artist Sheena Yaitanes, Kosas unites skin care with cosmetics and boasts botanical-rich formulasplus impeccable shade rangesthat are designed to flatter a vast spectrum of skin tones. From bestselling brow pencils to lip oils and fan-favouritefoundations, everything is formulated withnourishing, good-for-skin ingredients.
GET HAILEY'S "LAZY MAKE UP" BASE
Looking for a medium coverage concealer to help hide signs of tiredness and blur the look of blemishes?With a silky texture that virtually melts into skin (and a wide range of shades), the Kosas Revealer Super Creamy + Brightening Concealer promises a noticeably brighter complexion. Made with skin-brightening caffeine and algae to lessen the look of dark circles, while peptides and hyaluronic acid combine to diminish the appearance of fine lines, this Hailey-approved concealer will soon become a non-negotiable in your make up routine.
Visibly smooth texture and minimise the look of pores while also hydrating and plumping skin with the Kosas Revealer Skin-Improving Foundation. Following the brand’s skin-care-meets-make-up ethos, this staple is packed with a powerhouse blend of ingredients including hyaluronic acid, niacinamide, peptides, squalane, vitamin B5, arnica and caffeine. And that’s not all.As well as sporting a natural, second-skin finish, your complexion will be protected from harmful UV rays with SPF 25.
Lock your base in place with Kosas' Cloud Set Baked Setting & Smoothing Powder. Leaving skin silky-smooth, this compact is made with bamboo stem extract (to reduce excess oil and shine), passionfruit leaf extract (to hydrate and smooth) and Chinese peony (to detoxify and minimise the look of pores). Available in a range of shades, this must-have powder feels weightless on the skin and won'toxidise or change colour throughout the day.
MORE KOSAS MAKE UP
SKIN, BODY AND SELF CARE STAPLES FROM KOSAS
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Having spent much of her career in the world of glossy magazines, Jade is one of Cult Beauty's Senior Copywriters. As well as a passion for all-things-words (she can — and will, if asked — write a dissertation on fake tan), she has heaps of skin care and beauty know-how (including how to achieve the perfect winged eyeliner again and again... and again). When she’s not applying fake tan or admiring her knife-sharp liner, she’s an adoring mum to four feline fur babies, hunting down inspiration for her next set of acrylic nails or watching endless episodes of reality TV.
