It all started in the garage of a Santa Barbara home. Founded by Dean Christal, who comes from a family of hair care experts and stylists, the {Olaplex} vision was to create a product that was able to dye hair without damage. Christal worked together with scientists to find the perfect active ingredient that was able to penetrate deep into the bonds of the hair and get to work repairing damage from heat, chemicals, colouring and more and restore hair to its healthiest.
And what was this unique ingredient that changed the hair care world forever? Bis-Aminopropyl-Diglycol Dimaleate. This compound works on hair bonds on a molecular level and is the key ingredient in Olaplex’s iconic patented bond building technology. Absorbing deep into the bonds that make up your hair, it seeks out the damage and works to repair individual bond breakage one hair at a time. The results? Undeniably healthier, sleeker, more manageable hair that looks and feels stronger and more resilient.
While Olaplex was originally used only in salons, the range has evolved and expanded, and is now packed with at-home products that let you care for your hair with salon-quality products in your own time. From the best-selling {Olaplex No.4 Bond Maintenance Shampoo} and {Olaplex No.5 Bond Maintenance Conditioner} to the iconic {Olaplex No.3 Hair Perfector} intense treatment, the Olaplex name sits firmly in the homes of celebrities, hair care professionals and beauty fans the world over.
Dive into the world of {Olaplex} and shop the products right here at Cult Beauty. Need some extra advice or recommendations on specific products? Cult Concierge has you covered.