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OLAPLEX took the world by storm when it burst into the beauty  industry in 2014. What started as a dream between siblings Dean and Darcy Christal, morphed into the cult brand it is today. Hailing from a family of hair care experts and stylists Dean’s and Darcy’s vision was to create a product that was able to dye hair without damage. Working together with scientists, they were able to create the perfect active ingredient that is able to penetrate deep into your strand’s bonds and repair them from heat, chemical and colour damage — restoring lengths so that they look and feel healthier and shinier. 

What makes OLAPLEX so unique?

So, what is that special ingredient that changed the hair care world forever? Bis-Aminopropyl-Diglycol Dimaleate. This special compound works on hair bonds at a molecular level and is the key ingredient in OLAPLEX’s iconic patented bond-building technology. Absorbing deep into the links that make up your mane, it seeks out the damage and works to repair individual bond breakage one strand at a time. The results? Undeniably healthier, sleeker, more manageable tresses that look and feel stronger and more resilient. 

Prepare for better hair.

Dive into the world of OLAPLEX and discover the products here at Cult Beauty. Need some extra advice or recommendations on specific products? Cult Concierge has you covered with the best OLAPLEX products. 

three olaplex products against a pink background


The award-winning No 4 Bond Maintenance Shampo0 is on the shopping list of every beauty lover. Getting to work repairing your tresses with every wash, it’s proven to diminish damage for all hair types, strengthening while protecting it from future colouring and heat styling. If you’re considering a shampoo switch, this OLAPLEX pick is calling out to you. 

Ideal for dry and damaged strands, the clarifying No.4C Bond Maintenance Clarifying Shampoo gently lifts away weighty dirt, debris and build-up with just one use. With a hair-renewing, pH-balanced blend of vegan nourishment, it removes chlorine, excess oils, hard water minerals and even heavy metals – all the while maintaining stronger-than-ever shafts, coated with hydrating heroes. Say hello to enviable, non-greasy shiny strands. 

Made specifically for all the blonde beauties, the purple No.4P Blonde Enhancer Toning Shampoo goes above the call of just toning. Offering customisable blonde maintenance, it helps to neutralise brassy hues while adding moisture and luminosity to strands. Saturated with highly concentrated pigments, you can decide how bright you want your lengths by how long you leave this cleanser on your hair. The longer your leave it, the brighter your finish. 


Indulge in a covetable OLAPLEX treatment with every hair wash, courtesy of the renowned No.5 Bond Maintenance Conditioner. Deeply moisturising and nourishing your locks in seconds, the conditioner continues the work off the shampoo, repairing damage and protecting your lengths, leaving them super soft and silky. 

Maintain your Barbie blonde for longer with this shea butter infused conditioner. Nourishing strands from root to tip, this neutralising conditioner protects your hair cuticles from damage and unlocks high-definition hues, at the same time. Infused with microfine pigments, this not only cares for your tresses, but offsets unwanted orange tones for brighter, lighter lengths. 


23 reviews


This incredibly intense hair treatment is the place to start your OLAPLEX journey. Working to prime your mane, it delivers a high concentration of the brand’s famous bond building technology, strengthening and repairing damaged locks, acting as the ideal first step before the iconic OLAPLEX No.3 Hair Perfector. 

Let us introduce you, to one of the most iconic and most-used OLAPLEX product... Cue: The No.3 Hair Protector.  With one sold every 3.5 seconds around the world, this strand saviour rebuilds the damaged disulfide bonds in your hair which are compromised as a result of colouring, heat styling and everyday wear and tear. Use it as a weekly treatment and discover healthier and happier hair, with some serious shine. 

Everybody loves a serum, right? Well, how about a hair serum that gently but intensively protects your locks from all types of external damage?,Well, that’s what you get with OLAPLEX'S No.9 Bond Protector Nourishing Hair Serum. Providing a 48-hour shield, it works hard to repair existing breakage and damage while guarding you tresses from further harm.  


10 reviews


The OLAPLEX No.7 Bonding Oil is a little golden miracle and acts as the perfect last step to your hair care routine. Ultra nourishing and super lightweight, the oil coats your lengths with the brand’s patented technology. Not only does it smooth, it tames flyaways and protects strands from heat damage (up to 450°)! 

Take your blowout routine to bigger and better heights with OLAPLEX's Volumising Blow Dry Mist . Featuring a multi-tasking formula, it not only protects your hair, but it also repairs strands to create irresistibly soft results with enviable body and bounce. Plus, it cuts your drying time down at the same time... Impressive, we know! 

A lazy hair day essential, OLEPLEX's No.4D Clean Volume Detox Dry Shampoo targets excess oil and revives lacklustre lengths to day one volume... Without the tell-tale ashy residue. With this fine mist all you need is a couple of spritzes accompanied with a zhuzh and your lengths will bounce back to their former glory. And of course, no one needs to know how many days it's been since you last lathered...  


The Ultimate Kit

24 reviews


Whether you’re a devoted fan and want to keep your hair heroes with you wherever you go — or you want to sample these must-have firsts — OLAPLEX's Discovery Kit features all the key products your mane needs. From the bond building Shampoo and Conditioners to the moisture masks and finishing oil, this strand-saving set is primed to optimise your mane character energy. 

 Shine Boosting Kit

If you’re on the hunt for sleek, smooth strands then OLAPLEX's Smooth Your Style Hair Kit is what you need. This bundle features the pre-shampoo Nº.3 to strengthen your lengths from the inside out, the Nº.6 leave-in styling treatment, to smooth and condition and the weightless Nº.7 oil to increase shine, softness and colour vibrancy. But that’s not all, this hair care set also includes the silicone-free Nº.9 serum to shield strands from pollution while protecting them against heat damage, static and tangles. This is a full-throttle set that will seriously amps up your shine. 

Repair kit

Is your hair lacking strength and resilience? Does it feel weak and damaged to the touch? Well, OLEPLEX's Strong Days Ahead Hair Kit is here to repair and restore your locks. Boasting a routine for all hair types, this set features the No.3 treatment to help diminish damage from the very first use. Next, there’s the cult-classic Shampoo and Conditioner duo, both of which are infused with OLAPLEX’s patented bond building technology – meaning this trio of highly concentrated reparative formulas hydrate and nourish locks for soft, shiny, visibly healthier hair. It really is as easy as... No.3, 4 and 5... 

Strengthening Kit

29 reviews


Designed to re-build, restore and protect hair, OLAPLEX’s OLAPLEX's Strong Start Hair Kit is an all-in-one set featuring the brand’s bestsellers. Not only does this bundle feature the iconic No.3 pre-shampoo treatment and the shampoo and conditioner, but it also includes the No.6 Bond Smoother and No.7 Bonding Oil, that work together to boost shine, smoothness and maintain colour vibrancy. 

Colour Preservation Kit

Hey, blondies! Don’t fear the brass when OLAPLEX's Unbreakable Blonde’s Mini Kit is here. This four-step routine will kick brass to the curb quickly and efficiently to repair broken bonds. Use the No.0 Hair Treatment and No.3 Hair Perfector to first repair visible damage, then go in with the No.4P Blonde Enhancer Toning Shampoo. Not only does this cleanse your mane of dirt and buildup, but you can use it to customise your colour! Leave it on longer for more luminosity, or rinse out faster for just a touch of brightness. Complete your vibrancy-boosting routine with the No.8 Bond Intense Moisture Mask. Restoring nourishment and adding shine, this powerhouse quartet will have your strands looking more Barbie than Barbie herself. 


OLAPLEX may have made a name for itself within the hair care sphere, but it's now entered the world of lash care too! Infused with hyaluronic acid, growth-promoting biotin, the one and only Bond Building Technology and the new Peptide Complex Technology (phew!), you can expect fuller, longer lashes from root to tip, in as little as two weeks! 



We are proud to say that OLAPLEX has joined our Cult Conscious brand list, and has been awarded the Leaping Bunny Cruelty-Free Provenance Proof Point. This means you can confidently shop OLAPLEX safe in the knowledge that each of its hair (and lash!) heroes have passed rigorous criteria in order to meet this gold standard to end animal testing.  

Become a Cult Conscious connoisseur and read our guide on Everything You Need To Know About Cult Conscious. 

Infused with its bond-building technology, it’s no surprise that OLAPLEX has taken the beauty industry, and now your strands by storm! 


Rina Teslica
Rina Teslica Writer and expert
Rina is Cult Beauty’s Junior SEO Copywriter and has always had a passion for beauty and skin care (rich moisturisers are her obsession). What started as a love for The Body Shop and their famed Born Lippy lip balms (in ‘Watermelon’ of course!), she is now more interested in finding products with proven effectiveness instead of broken promises. A loud and proud VIEVE fan, Rina owns nearly every item of the range and recommends the brand to anyone who will listen... When she’s not intently reading ingredient lists, you can find her either immersed in multiple true crime podcasts or co-hosting her own parenting one, with an *extra* hot cappuccino in hand.

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