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CULT CONSCIOUS

Love the feeling of finding out that there's more to your favourite beauty hero than meets the eye? Us too! Good thing every product in our Cult Conscious edit has a Proof Point — from vegan to recyclable packaging — that makes them all the more covetable...
Powered by Provenance, a software solution that uses blockchain technology to log impact claims, Cult Conscious rejects greenwashing by cutting through the industry 'noise' and equipping you with evidenced facts that matter.

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What is Cult Conscious? Our transparent edit that provides at-a-glance confirmation of a product's sustainability claims via Proof Points that are powered by Provenance. What is Provenance? A sustainability software solution that empowers brands to share the strides they are making by connecting what they do to real data from the supply chain — saving you from needing to do investigative research! What are Proof Points? Buttons that live on brand and product pages to help you shop consciously, with confidence. From vegan to recyclable packaging and 56 more Proof Points, you can click the claims to find out more.

EVERYTHING YOU NEED TO KNOW ABOUT CULT CONSCIOUS

Look to this glossary to dive into the definitions of each Proof Point and learn more about the transparency technology.

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MEET THE FOUNDER: JESSI BAKER, CEO AND FOUNDER OF PROVENANCE

Dive into the story of the CEO and founder of Provenance: the software at the heart of Cult Conscious that's empowering brands to take steps towards greater transparency.

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MEET THE BRANDS MAKING MAJOR SUSTAINABLE STRIDES

Names you need to know, these brands are leading the way towards a more conscious beauty industry via mindful waste and packaging practices.

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CULT CONSCIOUS BRANDS

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