The brainchild of a collective of creatives, hairstylists, chemists and formula enthusiasts, amika’s mantra is “all hair is welcome”. Centred around dry, damaged tresses, The Kure Bond Repair Shampoo works into a luxurious lather to gently cleanse and simultaneously repair and strengthen lengths on the brink of breakage...

Clinically proven to repair and strengthen the damage caused by everyday stressors, heat and chemical treatments when used with the complementary conditioner, this bond repair shampoo is a hair necessity for depleted strands. Packed with bond cure technology, it targets the most abundant bonds in your hair, which break the most frequently during daily wear and tear. What's more, it is infused with plant butters and vegan proteins to lend the formula an abundance of conditioning omega fatty acids, vitamins and minerals. Your strands will thank you for it! Committed to creating formulas that fit your values, all amika products are cruelty-free, held in 100% recyclable packaging and made with 90%+ post-consumer recycled plastics to reduce virgin plastic production.

Massage shampoo through wet hair and rinse.

For best results, follow with the kure bond repair conditioner, then the kure multi-task repair treatment.

Founded by industry outsiders in Williamsburg, Brooklyn in 2007, amika prides itself on celebrating all hair types, textures and styles. Boasting 10 collections that yield top-notch results – whatever your wishes – this indie brand is the stylist-slash-saviour of your hair dreams. Crafted with damaged, breakage-prone hair in mind, the kure range is clinically proven to strengthen hair, reduce breakage and prevent future damage via innovative ingredients like bond cure technology - a complex that boosts the strength and elasticity of your strands - plant butters and vegan proteins.

Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Disodium Cocoamphodiacetate, PEG-7 Glyceryl Cocoate, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Borago Officinalis (Borage/Bourrache) Seed Oil, Persea Gratissima (Avocado/Avocat) Oil, Mangifera Indica (Mango/Mangue) Seed Butter, Butyrospermum Parkii (Shea/Karite) Butter, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Lavandula Angustifolia (Lavender/Lavande) Flower Extract, Chamomilla Recutita (Matricaria/Matricaire) Flower Extract, Rosmarinus Officinalis (Rosemary/Romarin) Leaf Extract, Hydrolyzed Quinoa, Aminomethyl Propanol, Bis-PCA Dimethicone, Butylene Glycol, Disodium EDTA, Disodium PEG-12 Dimethicone Sulfosuccinate, PEG-12 Dimethicone, PEG-150 Distearate, Polyquaternium-10, Polyquaternium-7, Polysorbate 20, Propylene Glycol, Glycol, Glycol Stearate, Glycol Distearate, Sodium Methyl Cocoyl Taurate, Citric Acid, Dehydroacetic Acid, Benzyl Alcohol, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Benzoic Acid, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene