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A clever homage to Jamie Genevieve’s name, VIEVE means ‘full of life’. Inspired by her passion for make up and her own journey from beauty blogger to make up maestro to the stars, Jamie has created a brand that empowers, encourages self-belief and delivers lashings of confidence. The latest must-have for your make up bag? Enter: Modern Mascara – a wand that builds volume, length and definition with a long-lasting intensely pigmented formula that doesn’t smudge from day to night.
With a long-lasting formula and an intensely rich pigment, VIEVE’s Modern Mascara adds instant volume, length and curl.
Like the name, it’s a modern formula that’s smudge-proof (yet easy to remove), volumising without clumping and gives immediate impact whilst coverage can be easily built for even more drama. Whether you have long or short, curly or straight, thick or sparse lashes, the hourglass brush grips and separates each and every lash, creating a fuller look. It’s also infused with lash-loving ingredients such as vitamins C and E to nourish and vegan beeswax and caranuba wax which helps to condition and coat the lashes. Sounds like a win-win to us.
Aqua/Water/Eau, Glyceryl Stearate, Copernicia Cerifera (Carnauba) Wax, Synthetic Beeswax, Ricinus Communis (Castor) Seed Oil, Butylene Glycol, Polyvinyl Alcohol, Stearic Acid, Palmitic Acid, Hydrogenated Coconut Oil, Aminomethyl Propanol, 1,2-Hexanediol, Caprylyl Glycol, Sodium Dehydroacetate, Lecithin, Gardenia Taitensis Flower, Tocopherol, Ascorbyl Palmitate, Citric Acid, Iron Oxides (Ci 77499).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Starting at the base of your lashes, brush the from root to tip. Layer to desired intensity.
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Customer Reviews
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Top Customer Reviews
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Instantly my fave mascara ever!
I’ve never been a fan of the mascara’s that I have tried. But this one really is everything I want in a mascara. Easy to apply, it gives great volume without clumping, it stays on all day and the best thing: it’s so so easy to remove with water. Love it!
by Mandy
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Great if you're looking for an understated, natural-looking mascara
I wear specs so to me the mascara lacks the vavoom factor I am after. (I want my lashes to make an impact through the lenses of my glasses.) I find it hard to build up and to create volume. On the other hand it has excellent staying power, does not smudge, very easy to remove, the lashes look lovely albeit on the discreet side. I think you will love it if you want a natural no makeup makeup.
by Anna-Lena Verified Purchase
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Incredible mascara
I have super straight lashes but this mascara worked a treat. The component is so ergonomic and easy to use. I got great lift and curl, the coverage is amazing, it lasted all day and then just washed off. No biggie. I will never wear another mascara!
by Kimberley Verified Purchase
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