Urban Decay Eyeshadow Primer Potion 10ml (Various Shades)
You'll earn 24 Status Points with this product
23.70€
In stock | Usually dispatched within 24 hours
A brand that needs no introduction, Urban Decay is iconic. Born in 1996, creator Wende Zonmir sought to challenge beauty standards with a swathe of vivid, captivating colours that rebelled against the trends. Since then, the brand has grown from strength to strength, becoming a fixture of make up collections all over the globe. Renowned for its pigment-packed shadows, phenomenal, long-wearing liners and next-level setting sprays not to mention the Holy Grail Naked collection of lust-worthy palettes and nearly-bare bases that lend the most natural, second-skin finish: prepare to unleash your creativity.
If your eyeshadow tends to crease, cake or migrate then call off the search for the ultimate primer: Urban Decays Eyeshadow Primer Potion has near mythical skills when it comes to ensuring your colours on lockdown.
The ultimate foil for the slipperiest eyelids, this velvety formula counteracts oils to create a smooth, Velco-esque base for your shadows. Like prepping a canvas, this helps to intensify payoff and keep your look freshly applied until bedtime no smudging or fallout allowed. A Holy Grail favourite of those in-the-know, this much-lauded offerings tipped to transform your approach to eyeshadow there's no wonder that it's the UKs #1 premium eyeshadow primer!*
*According to the NPD Group. Value and Unit product sales of Makeup Eye Primer, January to December 2019.
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain +/-: Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride)].
Please Note: Ingredients may vary per shade.
Apply just a touch of any one of these formulas before your shadow for crease-free all-day (and all-night) staying power.
Frequently Bought Together
This item
Urban Decay Eyeshadow Primer Potion - Original
23.70€
Other Customers Bought
322
31.60€
1757
36.16€
1882
38.42€
1243
38.40€
867
31.50€
3035
25.90€
Customer Reviews
5 stars rating 81 reviews
4 stars rating 26 reviews
3 stars rating 10 reviews
2 stars rating 2 reviews
1 stars rating 1 reviews
Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Good
Using it only when I wanna do full glam and lasts me a lot. I would recommend
by Theodora Verified Purchase
Was this helpful?
Best
I tried few eyelid primers, Fenty, ABH, Rare beauty, MAC. This is the one I like the best.
by Lungu Verified Purchase
Was this helpful?
Best
I love this setting spray. I really feel that helps with longevity and the smell!! Splendid!
by Lungu Verified Purchase
Was this helpful?
Good primer
First experience with this primer. What I like about it, it's the transparency and the lightweight texture, I don't feel it on my lids. It doesn't change eyeshadow's color or texture (in a bad way). I won't say it's my holy grail one, but it does the job.
by Ols Verified Purchase
Was this helpful?
Perfect
This primer is perfect. My eye makeup stays all day & its still easy to remove in the evening. Very happy with this product.
by Renate Verified Purchase
Was this helpful?
My choice for years
I keep buying this primer for years as a makeup artist. Works very well, I don't plan to change.
by Timi Verified Purchase
Was this helpful?
Weird
Weird texture, thin and drying. It's a no for me
by N Verified Purchase
Was this helpful?
A Good one
I really like this one, it holds on to what it is supposed to and doesn't feel too sticky. It can create lumps if you are not careful with your first layer of eyeshadow, I find pressing and not swiping it into place helps.
by Nadia Verified Purchase
Was this helpful?
Effective primer but it dries my skin
I am a bit diappointed because I normally love this brand. But this primes dries out the skin around my eyes. It probably works better for other customers with less sensitive skin and yes, it holds the eyeshadow in its place.
by Emma P Verified Purchase
Was this helpful?
Perfect
The eyeshadow primer is just so good. The color stays on all day and evening.
by Epp Verified Purchase
Was this helpful?