Urban Decay Eyeshadow Primer Potion 10ml (Various Shades)
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23.70€
In stock | Usually dispatched within 24 hours
A brand that needs no introduction, Urban Decay is iconic. Born in 1996, creator Wende Zonmir sought to challenge beauty standards with a swathe of vivid, captivating colours that rebelled against the trends. Since then, the brand has grown from strength to strength, becoming a fixture of make up collections all over the globe. Renowned for its pigment-packed shadows, phenomenal, long-wearing liners and next-level setting sprays not to mention the Holy Grail Naked collection of lust-worthy palettes and nearly-bare bases that lend the most natural, second-skin finish: prepare to unleash your creativity.
If your eyeshadow tends to crease, cake or migrate then call off the search for the ultimate primer: Urban Decays Eyeshadow Primer Potion has near mythical skills when it comes to ensuring your colours on lockdown.
The ultimate foil for the slipperiest eyelids, this velvety formula counteracts oils to create a smooth, Velco-esque base for your shadows. Like prepping a canvas, this helps to intensify payoff and keep your look freshly applied until bedtime no smudging or fallout allowed. A Holy Grail favourite of those in-the-know, this much-lauded offerings tipped to transform your approach to eyeshadow there's no wonder that it's the UKs #1 premium eyeshadow primer!*
*According to the NPD Group. Value and Unit product sales of Makeup Eye Primer, January to December 2019.
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain +/-: Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride)].
Please Note: Ingredients may vary per shade.
Apply just a touch of any one of these formulas before your shadow for crease-free all-day (and all-night) staying power.
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Customer Reviews
5 stars rating 91 reviews
4 stars rating 27 reviews
3 stars rating 11 reviews
2 stars rating 2 reviews
1 stars rating 1 reviews
Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Helps my eye make up stay put
My eye make up used to end up in all the creases under my eye til I found out about this product. It really helps my make up stay on my eyes. It’s a bit tricky to get out the tube, I wish more would go into how to package this. I’d also like it to be creamier. I know there is a version for mature skin but I have not seen it on cult beauty.
by Amanda Verified Purchase
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Great
Super eyelid base. Makeup lasts a long time. I buy it back very often.
by Carine Verified Purchase
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Good
Using it only when I wanna do full glam and lasts me a lot. I would recommend
by Theodora Verified Purchase
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Best
I tried few eyelid primers, Fenty, ABH, Rare beauty, MAC. This is the one I like the best.
by Lungu Verified Purchase
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Best
I love this setting spray. I really feel that helps with longevity and the smell!! Splendid!
by Lungu Verified Purchase
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Good primer
First experience with this primer. What I like about it, it's the transparency and the lightweight texture, I don't feel it on my lids. It doesn't change eyeshadow's color or texture (in a bad way). I won't say it's my holy grail one, but it does the job.
by Ols Verified Purchase
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Perfect
This primer is perfect. My eye makeup stays all day & its still easy to remove in the evening. Very happy with this product.
by Renate Verified Purchase
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My choice for years
I keep buying this primer for years as a makeup artist. Works very well, I don't plan to change.
by Timi Verified Purchase
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Weird
Weird texture, thin and drying. It's a no for me
by N Verified Purchase
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A Good one
I really like this one, it holds on to what it is supposed to and doesn't feel too sticky. It can create lumps if you are not careful with your first layer of eyeshadow, I find pressing and not swiping it into place helps.
by Nadia Verified Purchase
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