Urban Decay Eyeshadow Primer Potion 10ml (Various Shades)
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23.70€
In stock | Usually dispatched within 24 hours
A brand that needs no introduction, Urban Decay is iconic. Born in 1996, creator Wende Zonmir sought to challenge beauty standards with a swathe of vivid, captivating colours that rebelled against the trends. Since then, the brand has grown from strength to strength, becoming a fixture of make up collections all over the globe. Renowned for its pigment-packed shadows, phenomenal, long-wearing liners and next-level setting sprays not to mention the Holy Grail Naked collection of lust-worthy palettes and nearly-bare bases that lend the most natural, second-skin finish: prepare to unleash your creativity.
If your eyeshadow tends to crease, cake or migrate then call off the search for the ultimate primer: Urban Decays Eyeshadow Primer Potion has near mythical skills when it comes to ensuring your colours on lockdown.
The ultimate foil for the slipperiest eyelids, this velvety formula counteracts oils to create a smooth, Velco-esque base for your shadows. Like prepping a canvas, this helps to intensify payoff and keep your look freshly applied until bedtime no smudging or fallout allowed. A Holy Grail favourite of those in-the-know, this much-lauded offerings tipped to transform your approach to eyeshadow there's no wonder that it's the UKs #1 premium eyeshadow primer!*
*According to the NPD Group. Value and Unit product sales of Makeup Eye Primer, January to December 2019.
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain +/-: Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride)].
Please Note: Ingredients may vary per shade.
Apply just a touch of any one of these formulas before your shadow for crease-free all-day (and all-night) staying power.
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Customer Reviews
5 stars rating 81 reviews
4 stars rating 26 reviews
3 stars rating 10 reviews
2 stars rating 2 reviews
1 stars rating 1 reviews
Top Customer Reviews
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Will forever repurchase
If anyone struggles with eyeshadow moving or your eyelids being too oily - this is incredible. I repurchased it for so many years now. This is my ride or die. It will last you a whole day and your eyeshadow won't move. AMAZING!
by Kath Verified Purchase
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great primer!
eyeshadow blends easily on top of this primer, doesn't crease (not even after 16 hours) and shimmers pop. great primer! i have quite dry eyelids for reference.
by Elisa Verified Purchase
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I’ve been using it for years
For me there is no better eye makeup primer I would wanna use instead of this one and I did try few others. So I keep repurchasing and it never disappoints.
by Sanja Verified Purchase
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Eden
This in the shade Eden is something I really can not live without. Lasts really long because you don’t need much to cover the whole eyelid.
by Hanna
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Love it
Amazing. Really keeps the eyeshadow and eyeliner in place without any trace on the oily eyelid. Highly recommend.
by Natasha Verified Purchase
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Great eyeshadow base
Keeps the eyeshadow (also glitter ones)in place whole day. Makes the colors pop.
by Laura
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Keeper!
The perfect eyeshadow primer. My eyeshadow lasted all day! Definitely a keeper in my standard routine.
by Renate Verified Purchase
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Great primer!
I have been using this primer for years and it makes my eyeshadow last all day on my hooded eyes.
by Nadine Verified Purchase
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Really good
Makes my eyemakeup stay for hours, really good. I have oily lids so no eyeshadow used to stay. with this, I can do eyeshadows
by Metsämaria
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good
does the work, but I like nars better
by Catrine
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