Urban Decay Eyeshadow Primer Potion 10ml (Various Shades)
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23.70€
In stock | Usually dispatched within 24 hours
A brand that needs no introduction, Urban Decay is iconic. Born in 1996, creator Wende Zonmir sought to challenge beauty standards with a swathe of vivid, captivating colours that rebelled against the trends. Since then, the brand has grown from strength to strength, becoming a fixture of make up collections all over the globe. Renowned for its pigment-packed shadows, phenomenal, long-wearing liners and next-level setting sprays not to mention the Holy Grail Naked collection of lust-worthy palettes and nearly-bare bases that lend the most natural, second-skin finish: prepare to unleash your creativity.
If your eyeshadow tends to crease, cake or migrate then call off the search for the ultimate primer: Urban Decays Eyeshadow Primer Potion has near mythical skills when it comes to ensuring your colours on lockdown.
The ultimate foil for the slipperiest eyelids, this velvety formula counteracts oils to create a smooth, Velco-esque base for your shadows. Like prepping a canvas, this helps to intensify payoff and keep your look freshly applied until bedtime no smudging or fallout allowed. A Holy Grail favourite of those in-the-know, this much-lauded offerings tipped to transform your approach to eyeshadow there's no wonder that it's the UKs #1 premium eyeshadow primer!*
*According to the NPD Group. Value and Unit product sales of Makeup Eye Primer, January to December 2019.
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain +/-: Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride)].
Please Note: Ingredients may vary per shade.
Apply just a touch of any one of these formulas before your shadow for crease-free all-day (and all-night) staying power.
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Customer Reviews
5 stars rating 91 reviews
4 stars rating 27 reviews
3 stars rating 11 reviews
2 stars rating 2 reviews
1 stars rating 1 reviews
Top Customer Reviews
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Very good product
A very good eye primer. I gave it 4 stars only because the packaging of the tube is a bit uncomfortable and it’s hard to get the product out.
by KB Verified Purchase
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The best!
I have hooded eyes with very oily lids, and this primer is the only one that works for me. The eyeshadow looks perfect from morning to night, no creasing at all and the product lasts a long time since a little goes a long way. I will never switch!
by Josefin Verified Purchase
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One of the classics!
I repurchased this one, it’s my favourite eye shadow primer!
by Emma Verified Purchase
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Great product!!
So smooth on the eyelid and makes your eyeshadow more pigmented
by Mira Verified Purchase
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Classic for a reason
Have repurchased this eye shadow base multiple times, it's really good. I wish it would come in a squeeze tube without the wand.
by Mia
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A very nice product
Very nice long lasting product a bit hard to get put of the tube yet still very good performances.
by Kolya Verified Purchase
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Great Primer
Good primer, eyeshadow stays on for the whole day
by Melanie Verified Purchase
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Good primer
I don't know if it's the best primer you can find, but it's a good primer. I would prefer a little more coverage, but still a 10/10
by Chiara Verified Purchase
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Addictive
I got this in one of Cult Beauty's edit boxes and am surprised at how good it is! I never imagined that eyeshadow primer is something I need, but I do and will repurchase it. It makes eyeshadow application easier and the look stays the same trough a long day & night :)
by Laura
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I will always buy a new one!
This primer has been my go to for ages and it still impresses me. It has failed me maybe twice in my lifetime and those were very sweaty days :D It's also long lasting!
by Anna Verified Purchase
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