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Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that's pronounced 'way') translates to 'yes'. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. Discover the Detox Shampoo (300ml), a revitalising formula that offers the ultimate deep clean for a full-head refresh.
The reset your locks have been longing for, OUAI's Detox Shampoo (300ml) helps to cleanse away dirt, excess oil and product build-up.
If shampoo was a car wash service (bear with us here), this would be the equivalent of a full valet. A once-a-week treatment, its gentle formula boasts apple cider vinegar to help cut through product build-up and neutralise shine-compromising hard water deposits while hydrolysed keratin works to support brittle or heat-weakened tresses. Expect to be left with locks that feels soft, silky and ready for action. Plus, it's infused with the brand's signature Melrose Place fragrance, a harmony of rose, lychee, bergamot, cedarwood and white musk... it's the perfect final flourish.
Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Decyl Glucoside, Acrylates Copolymer, Cocamide Mipa, Parfum (Fragrance), Polysorbate 20, Hydrolyzed Keratin, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Vinegar, Peg-150 Distearate, Polyquaternium-7, Glycerin, Benzophenone-4, Sodium Chloride, Sodium Hydroxide, Tetrasodium Edta, Trisodium Ethylenediamine Disuccinate, Isopropyl Alcohol, Propylene Glycol, Citric Acid, Disodium Edta, Chlorphenesin, Sodium Benzoate, Phenoxyethanol, Potassium Sorbate, Linalool, Citronellol, Ci 14700 (Red 4), Ci 19140 (Yellow 5), Ci 61570 (Green 5)
This product has been reformulated and does not contain Butylphenyl Methylpropional.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Thoroughly wet your hair from root to tip with lukewarm water. Squeeze out any excess moisture and lather a coin-sized dollop of Detox Shampoo in your palms. Use your fingers to part the hair and apply the product as close to the scalp as possible. Let it work its magic for one to three minutes before rinsing thoroughly.
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OUAI Detox Shampoo 300ml
31.60€
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Customer Reviews
5 stars rating 357 reviews
4 stars rating 77 reviews
3 stars rating 17 reviews
2 stars rating 5 reviews
1 stars rating 1 reviews
Top Customer Reviews
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So good!
The smell, packaging and how it works! It's simply amazing!Â
by Olga
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Best Shampoo for Limescale
This shampoo is wonderful. My hair would be super dry and frizzy after washing because of high limescale. This shampoo completely changed the game for me, and after using it, my hair was super soft and hydrated. It completely counteracted the effects of the limescale!
by Shakeela
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Best purchase!
Let me tell you, I never leave reviews because I’m a lazy b*tch, but I couldn’t not review this product. I suffer with hair that gets oily super quick, as well as awful dandruff that I can’t seem to get rid of. I usually run my fingers across my scalp and all I can feel is that bumpy, flaky texture and it’s honestly so soul destroying. HOWEVER, after one use of this detoxifying shampoo, the texture is gone and I suddenly have no dandruff? I honestly can’t believe it. I was expecting it to just help with product build up and prevent my hair from getting greasy as fast (which I can see starting to happen already) but I was NOT expecting it to get rid of dandruff, never mind after one wash. I’ll be continuing to buy this shampoo until either it’s discontinued or I die.
by Sophie
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Yeah this is the one
I am so excited that this actually works!!! The feeling of a clean scalp is unmatchable. Would recommend for everyone basically
by Marta Verified Purchase
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Detox Shampoo
I love this detox shampoo as it’s mild and suitable for use with my 12 Week blowdry. It does the job of a deep clean but does not strip your hair in the process. A little pricey but you will get the value out of it as it’s only for use about every four week or so depending on buildup of styling products on your hair. It smells good too which is an added bonus.
by Bernadette Verified Purchase
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Really valid.
a very effective shampoo, it leaves the hair very clean and soft which lasts longer than similar products.
by Rita Verified Purchase
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great product !
Purchased for the first time and I'm very satisfied of the purchase . Product exactly does what you expect from this shampoo....very happy I use it two time /month and I 've seen the difference on my hair .
by ALESSIA Verified Purchase
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