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Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that's pronounced 'way') translates to 'yes'. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. Discover the Detox Shampoo (300ml), a revitalising formula that offers the ultimate deep clean for a full-head refresh.
The reset your locks have been longing for, OUAI's Detox Shampoo (300ml) helps to cleanse away dirt, excess oil and product build-up.
If shampoo was a car wash service (bear with us here), this would be the equivalent of a full valet. A once-a-week treatment, its gentle formula boasts apple cider vinegar to help cut through product build-up and neutralise shine-compromising hard water deposits while hydrolysed keratin works to support brittle or heat-weakened tresses. Expect to be left with locks that feels soft, silky and ready for action. Plus, it's infused with the brand's signature Melrose Place fragrance, a harmony of rose, lychee, bergamot, cedarwood and white musk... it's the perfect final flourish.
Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Decyl Glucoside, Acrylates Copolymer, Cocamide Mipa, Parfum (Fragrance), Polysorbate 20, Hydrolyzed Keratin, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Vinegar, Peg-150 Distearate, Polyquaternium-7, Glycerin, Benzophenone-4, Sodium Chloride, Sodium Hydroxide, Tetrasodium Edta, Trisodium Ethylenediamine Disuccinate, Isopropyl Alcohol, Propylene Glycol, Citric Acid, Disodium Edta, Chlorphenesin, Sodium Benzoate, Phenoxyethanol, Potassium Sorbate, Linalool, Citronellol, Ci 14700 (Red 4), Ci 19140 (Yellow 5), Ci 61570 (Green 5)
This product has been reformulated and does not contain Butylphenyl Methylpropional.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Thoroughly wet your hair from root to tip with lukewarm water. Squeeze out any excess moisture and lather a coin-sized dollop of Detox Shampoo in your palms. Use your fingers to part the hair and apply the product as close to the scalp as possible. Let it work its magic for one to three minutes before rinsing thoroughly.
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OUAI Detox Shampoo 300ml
31.60€
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Customer Reviews
5 stars rating 357 reviews
4 stars rating 77 reviews
3 stars rating 17 reviews
2 stars rating 5 reviews
1 stars rating 1 reviews
Top Customer Reviews
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Best for me
Its already 3rd bottle for me. I love the scent of this product, for me its not irritating. It does his job quite well for me. Didn't notice any marks that it would leave on clothes. I use it in summer days and winter time. Could not tell that it stopped my sweat, maybe just a bit, but for sure no bad smell after all day living in action. I could really recommend this product.
by Jovita Verified Purchase
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Perfect
I use it once a month to refresh my scalp and it’s perfect. My hair and scalp feel very clean after.
by Fleur Verified Purchase
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love it
makes my hair look and smell nice, really helps with my oily scalp. using it once or twice a week always work!
by auge Verified Purchase
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I love it
I really really like it. I use it once a week in my oily scalp dry ends long hair and it really makes my hair clean and soft. It also smells super good.
by Athina Verified Purchase
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Detox shampoo
literally a detox for your hair. Super clean
by dora Verified Purchase
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Love love love
This shampoo, when used properly, has really helped my hair. It helps when I have lots of product build-up.
by jess Verified Purchase
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Great clarifying shampoo
I use this shampoo once every week, it really makes my scalp fresh. Smells great too.
by Gustė Verified Purchase
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Great for detoxing the hair
I love this shampoo so much! It transformed my hair!
by Sarah Verified Purchase
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Best clarifying shampoo
Great clarifying shampoo. love to use to remove build up prior to uisng masks like k18. If you have extremely dry hair this is a bit strong so you may like better the K18 clarifying shampoo for this purpose.
by B Verified Purchase
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Holy grail
I like to use a lot of products in my hair and every 2 weeks I use this shampoo. The shampoo leaves my scalp feeling super clean. I do recommend to use a conditioner or mask afterward.
by Nathalie Verified Purchase
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