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Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that's pronounced 'way') translates to 'yes'. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. Discover the Detox Shampoo (300ml), a revitalising formula that offers the ultimate deep clean for a full-head refresh.
The reset your locks have been longing for, OUAI's Detox Shampoo (300ml) helps to cleanse away dirt, excess oil and product build-up.
If shampoo was a car wash service (bear with us here), this would be the equivalent of a full valet. A once-a-week treatment, its gentle formula boasts apple cider vinegar to help cut through product build-up and neutralise shine-compromising hard water deposits while hydrolysed keratin works to support brittle or heat-weakened tresses. Expect to be left with locks that feels soft, silky and ready for action. Plus, it's infused with the brand's signature Melrose Place fragrance, a harmony of rose, lychee, bergamot, cedarwood and white musk... it's the perfect final flourish.
Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Decyl Glucoside, Acrylates Copolymer, Cocamide Mipa, Parfum (Fragrance), Polysorbate 20, Hydrolyzed Keratin, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Vinegar, Peg-150 Distearate, Polyquaternium-7, Glycerin, Benzophenone-4, Sodium Chloride, Sodium Hydroxide, Tetrasodium Edta, Trisodium Ethylenediamine Disuccinate, Isopropyl Alcohol, Propylene Glycol, Citric Acid, Disodium Edta, Chlorphenesin, Sodium Benzoate, Phenoxyethanol, Potassium Sorbate, Linalool, Citronellol, Ci 14700 (Red 4), Ci 19140 (Yellow 5), Ci 61570 (Green 5)
This product has been reformulated and does not contain Butylphenyl Methylpropional.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Thoroughly wet your hair from root to tip with lukewarm water. Squeeze out any excess moisture and lather a coin-sized dollop of Detox Shampoo in your palms. Use your fingers to part the hair and apply the product as close to the scalp as possible. Let it work its magic for one to three minutes before rinsing thoroughly.
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OUAI Detox Shampoo 300ml
31.60€
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Customer Reviews
5 stars rating 311 reviews
4 stars rating 72 reviews
3 stars rating 14 reviews
2 stars rating 4 reviews
1 stars rating 1 reviews
Top Customer Reviews
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Mixed feelings
I like that it deep cleanses my hair and scalp. Unfortunately, my hair is squeaky afterwards, which makes me think it's too stripping for it.
by P Verified Purchase
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favourite detox shampoo!
thiss one is a holy garil for me! works like magic! I like to use it once a week and wash my hair twice with it, pairs well with any other conditioning product from ouai. would recommend this to anyone!
by Alina Verified Purchase
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Magnificent
It was my first time using a detox shampoo. I’ve been using it every week since I bought it. My scalp and hair is healthier and shinier and I’ve already repurchased it although I haven’t finished my last bottle. A little goes a long way
by Ana Verified Purchase
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Best clarifying shampoo
Best clarifying shampoo. I love the ouai shampoos. I have very thick & long hair and lots of shampoos are just not “enough” But this one is 👌🏻👌🏻👌🏻👌🏻the smell is great, you don’t need that much product, bottle will last you a long time and my hair is super clean.
by Sarah Verified Purchase
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Doesn't work
It promises that your hair will stay clean longer, but... It doesn't. Plus my sculp feels a bit irritated after it.
by Liubov Verified Purchase
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Best shampoo for remove build up
I have low porosity and fine hair and like to use this shampoo to remove build up. It makes hair softer and shinier but not dry.
by KK
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Very good
leaves my hair very clean and smelling good. It can damage the hair colour if your hair coloured or toned. I use it once a week. im very happy, will purchase again.
by Paula Verified Purchase
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Devine!!!
Beautifully soft and subtle, both in fragrance and in texture. My hair feels healthy and smells devine.
by Cami(lle) Verified Purchase
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Great for oily scalp
I used this product a couple of times but you can see and feel the results from the first use. Makes my oily scalp feeling squeaky clean and leaves my hair smooth and shiny.
by Anastasia Verified Purchase
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Great shampoo
Great clarifying shampoo, cleanses the scalp without drying out my hair. Worth the money!
by Anastasia Verified Purchase
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