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Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that's pronounced 'way') translates to 'yes'. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. Discover the Detox Shampoo (300ml), a revitalising formula that offers the ultimate deep clean for a full-head refresh.
The reset your locks have been longing for, OUAI's Detox Shampoo (300ml) helps to cleanse away dirt, excess oil and product build-up.
If shampoo was a car wash service (bear with us here), this would be the equivalent of a full valet. A once-a-week treatment, its gentle formula boasts apple cider vinegar to help cut through product build-up and neutralise shine-compromising hard water deposits while hydrolysed keratin works to support brittle or heat-weakened tresses. Expect to be left with locks that feels soft, silky and ready for action. Plus, it's infused with the brand's signature Melrose Place fragrance, a harmony of rose, lychee, bergamot, cedarwood and white musk... it's the perfect final flourish.
Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Decyl Glucoside, Acrylates Copolymer, Cocamide Mipa, Parfum (Fragrance), Polysorbate 20, Hydrolyzed Keratin, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Vinegar, Peg-150 Distearate, Polyquaternium-7, Glycerin, Benzophenone-4, Sodium Chloride, Sodium Hydroxide, Tetrasodium Edta, Trisodium Ethylenediamine Disuccinate, Isopropyl Alcohol, Propylene Glycol, Citric Acid, Disodium Edta, Chlorphenesin, Sodium Benzoate, Phenoxyethanol, Potassium Sorbate, Linalool, Citronellol, Ci 14700 (Red 4), Ci 19140 (Yellow 5), Ci 61570 (Green 5)
This product has been reformulated and does not contain Butylphenyl Methylpropional.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Thoroughly wet your hair from root to tip with lukewarm water. Squeeze out any excess moisture and lather a coin-sized dollop of Detox Shampoo in your palms. Use your fingers to part the hair and apply the product as close to the scalp as possible. Let it work its magic for one to three minutes before rinsing thoroughly.
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OUAI Detox Shampoo 300ml
31.60€
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Customer Reviews
5 stars rating 311 reviews
4 stars rating 72 reviews
3 stars rating 14 reviews
2 stars rating 4 reviews
1 stars rating 1 reviews
Top Customer Reviews
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Wow
Amazing, feels very refreshing and cleans your scalp really well
by Romi Verified Purchase
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My second repurchase
I have thick hair and I think this shampoo cleanses my hair well without being too aggressive but it's not too moisturizing either. Smells good too :) Cons: a bit expensive
by Elisabetta Verified Purchase
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A staple!
I've repurchased this multiple times, it will always be a staple in my bathroom! Smells like luxury, feels like an actual detox for my scalp and hair. It can be drying if you use it often so be careful (it's not meant to be used regularly anyway).
by neha Verified Purchase
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Didn’t know how much I needed it
My hair transformation after using this is unbelievable, my hair is so light and refreshed. Now I use it once every month
by Bella
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My go to
I tried different types of shampoo but I find myself going back to this one. It gets the job done, I like the fresh smell and little goes a long way. I will buy it again.
by Anja Verified Purchase
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Perfect detoxing
Really love it. I use it about 1-2 times a month and my hear feels so clean. Love it
by M. Verified Purchase
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Amazing shampoo!
Gets the job done without being overly stripping and harsh to the scalp. It seems to me that my hair stays clean longer, which is a big plus. Will repurchase!
by Anna Verified Purchase
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Hair looks so healthy
I have very long hair that tends to be on the dull side. I rarely use heat or styling products but I still love using this shampoo 1 every 2 weeks. It leaves your hair so shiny & clean. Will definitely be repurchase.
by Sarah Verified Purchase
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BEST SHAMPOO
The best shampoo I've used till date, small amount goes a long way. Spa like hair wash, right at home. I don't think any shampoo has come close to this, and I've tried a whole lot :) Hair/scalp type: Combi
by Luna Verified Purchase
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Happy girlfriend
My girlfriend loves this and said this product will always be in our shower
by Catalin Verified Purchase
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