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Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that's pronounced 'way') translates to 'yes'. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. Discover the Detox Shampoo (300ml), a revitalising formula that offers the ultimate deep clean for a full-head refresh.
The reset your locks have been longing for, OUAI's Detox Shampoo (300ml) helps to cleanse away dirt, excess oil and product build-up.
If shampoo was a car wash service (bear with us here), this would be the equivalent of a full valet. A once-a-week treatment, its gentle formula boasts apple cider vinegar to help cut through product build-up and neutralise shine-compromising hard water deposits while hydrolysed keratin works to support brittle or heat-weakened tresses. Expect to be left with locks that feels soft, silky and ready for action. Plus, it's infused with the brand's signature Melrose Place fragrance, a harmony of rose, lychee, bergamot, cedarwood and white musk... it's the perfect final flourish.
Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Decyl Glucoside, Acrylates Copolymer, Cocamide Mipa, Parfum (Fragrance), Polysorbate 20, Hydrolyzed Keratin, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Vinegar, Peg-150 Distearate, Polyquaternium-7, Glycerin, Benzophenone-4, Sodium Chloride, Sodium Hydroxide, Tetrasodium Edta, Trisodium Ethylenediamine Disuccinate, Isopropyl Alcohol, Propylene Glycol, Citric Acid, Disodium Edta, Chlorphenesin, Sodium Benzoate, Phenoxyethanol, Potassium Sorbate, Linalool, Citronellol, Ci 14700 (Red 4), Ci 19140 (Yellow 5), Ci 61570 (Green 5)
This product has been reformulated and does not contain Butylphenyl Methylpropional.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Thoroughly wet your hair from root to tip with lukewarm water. Squeeze out any excess moisture and lather a coin-sized dollop of Detox Shampoo in your palms. Use your fingers to part the hair and apply the product as close to the scalp as possible. Let it work its magic for one to three minutes before rinsing thoroughly.
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OUAI Detox Shampoo 300ml
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Customer Reviews
5 stars rating 311 reviews
4 stars rating 72 reviews
3 stars rating 14 reviews
2 stars rating 4 reviews
1 stars rating 1 reviews
Top Customer Reviews
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Love love love
This shampoo, when used properly, has really helped my hair. It helps when I have lots of product build-up.
by jess Verified Purchase
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Great clarifying shampoo
I use this shampoo once every week, it really makes my scalp fresh. Smells great too.
by Gustė Verified Purchase
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Great for detoxing the hair
I love this shampoo so much! It transformed my hair!
by Sarah Verified Purchase
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Best clarifying shampoo
Great clarifying shampoo. love to use to remove build up prior to uisng masks like k18. If you have extremely dry hair this is a bit strong so you may like better the K18 clarifying shampoo for this purpose.
by B Verified Purchase
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Holy grail
I like to use a lot of products in my hair and every 2 weeks I use this shampoo. The shampoo leaves my scalp feeling super clean. I do recommend to use a conditioner or mask afterward.
by Nathalie Verified Purchase
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best shampoo
helps with frizzy hair, made my hair so much healthier
by aidan
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Amazing
Absolutely amazing, it saved my greasy hair and smells unreal. Love this and goes so nice with conditioner!
by Leah Verified Purchase
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Love love love
This shampoo cleans my hear properly, without stripping it. I only do one wash since I got this, before I'd do two washes. But that's too stripping. Be aware of that
by Sharon Verified Purchase
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good but dont use too often
purifying, but hair get used to it pretty fast, dries ends
by m Verified Purchase
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good, but don't use too often!
It's true it makes my hair super clean, however, ONCE A WEEK is NOT a good way to use this as this strips away all of the moisture of the hair. I would recommend once a month, as the product buildup doesn't gather that fast.
by Anelle Verified Purchase
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