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Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that's pronounced 'way') translates to 'yes'. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. Discover the Detox Shampoo (300ml), a revitalising formula that offers the ultimate deep clean for a full-head refresh.
The reset your locks have been longing for, OUAI's Detox Shampoo (300ml) helps to cleanse away dirt, excess oil and product build-up.
If shampoo was a car wash service (bear with us here), this would be the equivalent of a full valet. A once-a-week treatment, its gentle formula boasts apple cider vinegar to help cut through product build-up and neutralise shine-compromising hard water deposits while hydrolysed keratin works to support brittle or heat-weakened tresses. Expect to be left with locks that feels soft, silky and ready for action. Plus, it's infused with the brand's signature Melrose Place fragrance, a harmony of rose, lychee, bergamot, cedarwood and white musk... it's the perfect final flourish.
Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Decyl Glucoside, Acrylates Copolymer, Cocamide Mipa, Parfum (Fragrance), Polysorbate 20, Hydrolyzed Keratin, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Vinegar, Peg-150 Distearate, Polyquaternium-7, Glycerin, Benzophenone-4, Sodium Chloride, Sodium Hydroxide, Tetrasodium Edta, Trisodium Ethylenediamine Disuccinate, Isopropyl Alcohol, Propylene Glycol, Citric Acid, Disodium Edta, Chlorphenesin, Sodium Benzoate, Phenoxyethanol, Potassium Sorbate, Linalool, Citronellol, Ci 14700 (Red 4), Ci 19140 (Yellow 5), Ci 61570 (Green 5)
This product has been reformulated and does not contain Butylphenyl Methylpropional.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Thoroughly wet your hair from root to tip with lukewarm water. Squeeze out any excess moisture and lather a coin-sized dollop of Detox Shampoo in your palms. Use your fingers to part the hair and apply the product as close to the scalp as possible. Let it work its magic for one to three minutes before rinsing thoroughly.
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OUAI Detox Shampoo 300ml
31.60€
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Customer Reviews
5 stars rating 311 reviews
4 stars rating 72 reviews
3 stars rating 14 reviews
2 stars rating 4 reviews
1 stars rating 1 reviews
Top Customer Reviews
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Grate shampoo
My 3rd bottle. Have tried many luxury shampoo before, bet none of them are so good as this one.
by Jelena Verified Purchase
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Detox shampoo
Leaves my hair very clean and soft. Must have.
by Alex Verified Purchase
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Best detox shampoo
I have always used dry shampoo on days when my hair looked particularly greasy or I didn't have the time to wash it before going out. It always left my scalp itchy, and even after washing it I would find some clump of product under my nails if I still felt itchy. Honestly since I have been using this shampoo, I have completely forgot about this issue, and I'm even using less dry shampoo because it takes longer for my hair to get greasy! Totally would recommend.
by Hima Verified Purchase
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Love this shampoo!
I'm quite a creature of habit with my haircare - once Lush changed the formulation of the shampoo I had used for almost a decade, I was left in search of a new clarifying shampoo that wasn't damaging or overly-stripping. This is it, this is the one. Love the scent, love that it doesn't dry out my scalp.
by Kristina Verified Purchase
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My hair feels lovely after this and very healthy
I really like the Detox set, it makes my hair looks healthy, it feels healthy and shinny. The only thing I wish it would do is to hold the curl a bit better, but I know it's because of how healthy my hair is
by Naomi Verified Purchase
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Ouai!!
I really like it. I am on my second bottle. It is expensive but every wash needs a very small quantity of product so it lasts a long time.
by Dimitra Verified Purchase
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Detoxing
I use this once a week to detox my hair, this is great for detoxing but it leaves ends a bit dry, I use a mask after it!
by Anna Agolli Verified Purchase
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Love this
Love this shampoo! Very detoxing and nice to use in general. Keeps hair clean for a longer time. The bottle is also so pretty and minimalistic. Love ouai!
by Merru Verified Purchase
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Love
This is really nice. It is so sparkling and looks lovely on the eyes. Elevates every look and is my fave eyeshadow!
by Merru Verified Purchase
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An everything shower must
This shampoo is my go-to for a deep cleanse every couple of weeks. It's a bit too harsh for everyday use and will leave your hair quite dry. But when you need to get rid of buildup, it's the product you need. Definitely a must-have for an everything shower routine! (Just a heads-up, if your scalp's on the drier side, definitely use it sparingly.)
by Darja Verified Purchase
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