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Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that's pronounced 'way') translates to 'yes'. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. Discover the Detox Shampoo (300ml), a revitalising formula that offers the ultimate deep clean for a full-head refresh.
The reset your locks have been longing for, OUAI's Detox Shampoo (300ml) helps to cleanse away dirt, excess oil and product build-up.
If shampoo was a car wash service (bear with us here), this would be the equivalent of a full valet. A once-a-week treatment, its gentle formula boasts apple cider vinegar to help cut through product build-up and neutralise shine-compromising hard water deposits while hydrolysed keratin works to support brittle or heat-weakened tresses. Expect to be left with locks that feels soft, silky and ready for action. Plus, it's infused with the brand's signature Melrose Place fragrance, a harmony of rose, lychee, bergamot, cedarwood and white musk... it's the perfect final flourish.
Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Decyl Glucoside, Acrylates Copolymer, Cocamide Mipa, Parfum (Fragrance), Polysorbate 20, Hydrolyzed Keratin, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Vinegar, Peg-150 Distearate, Polyquaternium-7, Glycerin, Benzophenone-4, Sodium Chloride, Sodium Hydroxide, Tetrasodium Edta, Trisodium Ethylenediamine Disuccinate, Isopropyl Alcohol, Propylene Glycol, Citric Acid, Disodium Edta, Chlorphenesin, Sodium Benzoate, Phenoxyethanol, Potassium Sorbate, Linalool, Citronellol, Ci 14700 (Red 4), Ci 19140 (Yellow 5), Ci 61570 (Green 5)
This product has been reformulated and does not contain Butylphenyl Methylpropional.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Thoroughly wet your hair from root to tip with lukewarm water. Squeeze out any excess moisture and lather a coin-sized dollop of Detox Shampoo in your palms. Use your fingers to part the hair and apply the product as close to the scalp as possible. Let it work its magic for one to three minutes before rinsing thoroughly.
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OUAI Detox Shampoo 300ml
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Customer Reviews
5 stars rating 311 reviews
4 stars rating 72 reviews
3 stars rating 14 reviews
2 stars rating 4 reviews
1 stars rating 1 reviews
Top Customer Reviews
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Perfect Reset for Product-Loaded Hair
This shampoo is a lifesaver for someone like me who loves slick-back hairstyles and uses a ton of gel and hairspray. It cuts through all the product build-up and leaves my hair feeling super clean and soft. The apple cider vinegar works wonders, and the scent is such a nice bonus. Definitely a once-a-week must-have for fresh, healthy locks.
by Tea Verified Purchase
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Great cleanse without drying out
Great shampoo for any buildup without every drying the hair or scalp out. Would totally buy again
by Kris Verified Purchase
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Perfect
I keep coming back to this shampoo. Perfect in every way: washes hair perfectly, doesn't dry out the scalp, great scent!
by Maria Verified Purchase
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A holy grail!!
My scalp and hair has never felt cleaner. Lasted a lot longer between the washes when using this shampoo. I'm probably going to keep repurchasing for as long as ouai exists
by Claudia Verified Purchase
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Not working for dermatitis
I have seboreic dermatitis with very oily hair and I couldn't use this shampoo, it made my scalp really itchy! I wanted to love it because it was really great for oily hair.
by B Verified Purchase
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Good detox
Im giving it 4* because for some reason my hair got dirtier faster after using it. But the first day was beautifully clean!
by Mónica M
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Love it
Great in cleansing my oily scalp. Last for very long, and doesn't strip my hair of all natural oils.
by Paola Verified Purchase
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Beautiful smell!
After using it only once, I found this detox shampoo helped me tremendously by getting rid of the excess oil on my roots and instantly relieved the itchiness I felt from the hard water in Germany. It's nothing short of a miracle product. Highly recommend!
by Giovanna
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Fav
This is undoubted the best detox shampoo that I’ve tried. It cleanses so well while not drying you’re hair which is my main concern in most Clarifying shampoos
by Nm Verified Purchase
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OUAI Detox Shampoo
Love this shampoo. I use it when my hair needs a detox from all the styling products. Doesn't strip and respect the color of the hair.
by Dani Verified Purchase
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