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Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that's pronounced 'way') translates to 'yes'. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. Discover the Detox Shampoo (300ml), a revitalising formula that offers the ultimate deep clean for a full-head refresh.
The reset your locks have been longing for, OUAI's Detox Shampoo (300ml) helps to cleanse away dirt, excess oil and product build-up.
If shampoo was a car wash service (bear with us here), this would be the equivalent of a full valet. A once-a-week treatment, its gentle formula boasts apple cider vinegar to help cut through product build-up and neutralise shine-compromising hard water deposits while hydrolysed keratin works to support brittle or heat-weakened tresses. Expect to be left with locks that feels soft, silky and ready for action. Plus, it's infused with the brand's signature Melrose Place fragrance, a harmony of rose, lychee, bergamot, cedarwood and white musk... it's the perfect final flourish.
Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Decyl Glucoside, Acrylates Copolymer, Cocamide Mipa, Parfum (Fragrance), Polysorbate 20, Hydrolyzed Keratin, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Vinegar, Peg-150 Distearate, Polyquaternium-7, Glycerin, Benzophenone-4, Sodium Chloride, Sodium Hydroxide, Tetrasodium Edta, Trisodium Ethylenediamine Disuccinate, Isopropyl Alcohol, Propylene Glycol, Citric Acid, Disodium Edta, Chlorphenesin, Sodium Benzoate, Phenoxyethanol, Potassium Sorbate, Linalool, Citronellol, Ci 14700 (Red 4), Ci 19140 (Yellow 5), Ci 61570 (Green 5)
This product has been reformulated and does not contain Butylphenyl Methylpropional.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Thoroughly wet your hair from root to tip with lukewarm water. Squeeze out any excess moisture and lather a coin-sized dollop of Detox Shampoo in your palms. Use your fingers to part the hair and apply the product as close to the scalp as possible. Let it work its magic for one to three minutes before rinsing thoroughly.
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OUAI Detox Shampoo 300ml
31.60€
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Customer Reviews
5 stars rating 311 reviews
4 stars rating 72 reviews
3 stars rating 14 reviews
2 stars rating 4 reviews
1 stars rating 1 reviews
Top Customer Reviews
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Gentle detox - expensive
Love the Ouai range and use this for hair product build up. It’s very expensive however so have looked for cheaper alternatives. Haven’t found an equivalent!
by Dublin75 Verified Purchase
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Very good detox shampoo
It is pricey but worth it. I have oily hair and this shampoo helps to detox my scalp. I have been using it for years in combination with the other Ouai hair products
by Anna Verified Purchase
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Love it!!
This shampoo makes my hair squeaky clean and shiny. It feels weightless and smells great. The best shampoo i've tried so far, however, I'm not too sure it all compensates for the ridiculous price
by Greta Verified Purchase
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Fabulous shampoo
I adore this Ouai detox shampoo. My hair feels very clean and smells amazing. I love using it
by Maria M
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Very Happy
My hair truly is clean and shiny after using this shampoo and remains that way u til my next wash. Since going lighter (foils at the moment), it’s been difficult to get the shine back, but this works.
by SoniaG Verified Purchase
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Good product
This detox shampoo is pretty good—it leaves my hair feeling soft and light after washing. However, it can be quite harsh on the scalp, so I avoid using it too often because it tends to make my scalp itchy. Not sure if it’s worth the price, but overall, it’s a good product.
by N
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super clean
Love the packaging, the smell and i really feel that it cleans my hair and sculp. My hair is curly, dry and i wash it once/twice per week so its ideal i think.
by Sofi Verified Purchase
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Great product
OUAI's Detox Shampoo is my favorite, I use this product very often, and I will buy it again.
by agnes1989 Verified Purchase
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Very good
I have fine hair and it does not feel heavy and it cleaned very good
by Sh Verified Purchase
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One of my favourites
One of my favourites for a long time already. Good to clean out dry shampoo ect and give you nice and smooth hair.
by Eline Verified Purchase
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