The detox your locks have been longing for, OUAI Haircare’s Detox Shampoo works to quickly eliminate build-up (we’re looking at you, Dry Shampoo) to deep clean your hair and ‘unblock’ your clogged follicles. Consider it the hair equivalent of ‘turn it off and on again’.

A once-a-week option for those who're suffering from dry shampoo-dependency, this gentle (but thorough!) shampoo boasts apple cider vinegar to ‘cut through’ product build-up and neutralise shine-compromising hard water deposits. Like ‘descaling’ your strands, this deep-cleansing formula also boasts hydrolysed keratin – great for rebuilding and strengthening brittle or heat-weakened hair – while chelating agents attract heavy metals to leave your hair soft, silky and ready for the week ahead. With the brand's signature 'Melrose Place' fragrance – an intoxicating harmony of rose, lychee, bergamot, cedarwood and white musk – this envelops your headspace with heavenly perfume to keep your head happy while lifting your spirits. Plus, it now comes in a whopping 946ml refill pouch to minimise unnecessary waste.

Thoroughly wet your hair from roots to trips with lukewarm water. Squeeze out any excess moisture and lather a coin-sized 'dollop' of Detox Shampoo in your hands. Part hair using fingers and apply Detox shampoo as close to the scalp as possible. Let it work its magic for one to three minutes before rinsing thoroughly.

From hair stylist extraordinaire Jen Atkin, OUAI Haircare is the secret to that enviable, ‘French girl’ tousled texture. The range marries accessibility and luxury; with fine fragrances, nourishing ingredients and an infinitely Instagrammable aesthetic. Reimagining their iconic collection of shampoos and conditioners in a sleek design, these new-and-improved formulas boast salon-worthy results to suit your hair type.

Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Decyl Glucoside, Acrylates Copolymer, Cocamide Mipa, Parfum (Fragrance), Polysorbate 20, Hydrolyzed Keratin, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Vinegar, Peg-150 Distearate, Polyquaternium-7, Glycerin, Benzophenone-4, Sodium Chloride, Sodium Hydroxide, Tetrasodium Edta, Trisodium Ethylenediamine Disuccinate, Isopropyl Alcohol, Propylene Glycol, Citric Acid, Disodium Edta, Chlorphenesin, Sodium Benzoate, Phenoxyethanol, Potassium Sorbate, Linalool, Citronellol, Ci 14700 (Red 4), Ci 19140 (Yellow 5), Ci 61570 (Green 5)

This product has been reformulated and does not contain Butylphenyl Methylpropional.