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ICONIC London

ICONIC London Underglow Blurring Primer 27ml

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$34.50


In stock | Usually dispatched within 24 hours

Image 1 - Image features a split design with vibrant green plant imagery on the left and a golden liquid with droplets on the right; visible text includes VITAMIN C - Renowned for helping boost skins radiance by protecting from free-radicals & preventing skin ageing. on the right and ARTEMISIA CAPILLARIS EXTRACT - A Japanese plant extract that helps protect skin against Blue light which can accelerate skin ageing. on the left. Image 2 - A glass bottle of ICONIC LONDON UNDERGLOW blurring primer with a dropper top, accompanied by text outlining its benefits: Gives a soft-focus, radiant finish; Wear under makeup for subtle luminosity; Formulated with a naturally-derived blue light filter; Contains Vitamin C to help boost skin’s radiance; Vegan and cruelty-free.

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ICONIC London Underglow Blurring Primer 27ml

This item

ICONIC London Underglow Blurring Primer 27ml

$34.50

Total Price:

$81.42

Other Customers Bought

Customer Reviews

4.58 stars out of a maximum of 5

5 stars rating 48 reviews

4 stars rating 16 reviews

3 stars rating 7 reviews

2 stars rating 0 reviews

1 stars rating 0 reviews

Top Customer Reviews

Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.

Nice primer

4 stars out of a maximum of 5

I haven’t tried many iconic products but I saw this recommended on TikTok and decided to try it. I think it’s a nice primer, good base for makeup and gives a nice glow. Then dropper lid can be a bit messy at times. I’ll continue to use it and see if it’s a staple in my makeup bag!

by Sculley Verified Purchase

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Blurring and glowy???

5 stars out of a maximum of 5

This is a fantastic product for all skin types - I believe the best iconic london ever realesed. It's glowy without making texture more visible, it's making every think airbrushed.

by Demimud Verified Purchase

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ICONIC London Underglow Blurring Primer

3 stars out of a maximum of 5

I’m honestly not sure if I noticed a big difference with this primer — I already prep my skin well with skincare before makeup, so maybe that’s why. 🤷‍♀️ It does feel really nice on the skin though — soft, hydrating, and it definitely gives a glow! ✨ But I’m not sure how much of that glow actually lasts after applying makeup. Also, it has a bit of a scent that might not be great for sensitive skin, so keep that in mind. Overall, it’s a good product, just not life-changing for me. I feel like there are better options out there, especially if you want stronger blurring or longer-lasting effects.

by Merr Verified Purchase

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Dewy Yet Blurred Skin

5 stars out of a maximum of 5

Lightweight with a radiant, lit-from-within glow. Blurs pores while adding hydration. Makes foundation glide on beautifully. Glowy but not oily. Great under light foundation or alone. Gives skin a soft-focus look.

by Yana Volkova

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love ant first sight

5 stars out of a maximum of 5

I love this, even i tried only once. It leaves very nice glow, and last for a good amount of time

by Alexandra Verified Purchase

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natural glow

5 stars out of a maximum of 5

the primer gives a really natural, lit-from-within glow. Works grat combined with other products.

by Marta Verified Purchase

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Worth the hype!

5 stars out of a maximum of 5

Saw this all over TikTok and it’s definitely worth the hype! Love the texture. Makes my skin look glowy without that oily effect.

by Anoek Verified Purchase

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Amazing

5 stars out of a maximum of 5

I have dry skin and this primer preps my skin beautifully,it leaves a nice glow.. Absolutely amazing!

by Mel Verified Purchase

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Good primer

5 stars out of a maximum of 5

It’s a good primer, the make up goes on smoothly. I didn’t find it that it blurred my skin but it gave it a nice and subtle glow,which i love

by Laura Verified Purchase

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Really lovely texture and glow

5 stars out of a maximum of 5

Worth the hype - all I can say really

by SR Verified Purchase

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