ICONIC London Underglow Blurring Primer 27ml
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$33.50
In stock | Usually dispatched within 24 hours

Home to some of the most industry-adored highlighters, brilliant blushes and more, make space in your beauty bag for a new obsession — the ICONIC London Underglow Blurring Primer is your gateway to a fresh-faced beam. A totally unique skin care slash make up hybrid that minimises the appearance of pores, fine lines and wrinkles in an iconic way, this must-have primer is just what your base routine has been waiting for.
Inviting you into a whole new era of make up, the ICONIC London Underglow Blurring Primer kickstarts your radiance from the very first step of your routine to give your skin the most enviable filter-free flawlessness.
Marrying skin care benefits with make up and powered by the ultimate skin-brightening agent that is vitamin C, this illuminating elixir preps and primes your face for the dreamiest finish. Totally unique right down to the last glow-giving drop and featuring artemisia capillaris, a Japanese plant extract that wards of blue light exposure, you can easily blur away the appearance of crater-like pores, deep-set lines and any imperfections that may stand in the way of your seamless base. Ready, steady, glow with the help of ultra-delicate champagne pearls which enhance your lit-from-within glow in seconds. With a formula so hydrating and refreshing, what’s not to love?
Aqua (Water, Eau), Dimethicone, Peg 10 Dimethicone, Glycerin, Isononyl Isononanoate, Hdi/Trimethylol Hexyllactone Crosspolymer, Pentylene Glycol, Coco Caprylate/Caprate, Dicaprylyl Ether, Silica, Synthetic Fluorphlogopite, Cetyl Peg/Ppg 10/1 Dimethicone, P Henoxyethanol, Isododecane, Sodium Chloride, Dimethicone/Vinyl Dimethicone Crosspolymer, Magnesium Sulfate, Ethylhexylglycerin, Propanediol, Di Methiconol, Disteardimonium Hectorite, Parfum (Fragrance), Propylene Carbonate, Tin Oxide, Artemisia Capillaris Flower Extract, Sorbitol, To Copherol, 1,2 Hexanediol, Caprylyl Glycol, Xanthan Gum, Ascorbic Acid, Colloidal Gold, Glutathione. May Contain (+/ (+/--): Ci 77891 (Titanium Dioxide), Ci 77491 (Iron Oxides), Ci 77492 (Iron Oxides),Ci 77499 (Iron Oxides).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
After moisturising, use the ICONIC dropper to apply 2-3 drops all over the face – focusing on any areas that are often prone to excess shine. Use your fingertips (or your favourite ICONIC base brush) to blend the refreshing formula into your skin.
For best results, use together with our brand new Super Smoother Skin Tint. Together these base beauties are the dream duo for that flawless, ultra-natural looking finish that really does glow from within.
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ICONIC London Underglow Blurring Primer 27ml
$33.50
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Top Customer Reviews
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WOW
the glow is amazing!! one of my all time fav primers
by Ran Verified Purchase
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prettyyy
one of my all time fav primers
by Ran Verified Purchase
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Glowy and smooth
Makes my skin so smooth and glowy, perfect primer.
by hen Verified Purchase
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BEST
Makes my skin so glowy and blurred, it's sooooo good!!
by Lia Verified Purchase
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Lovely
I use it with all my matte foundation to add blur, luminosity and a more natural effect. Amazing.
by Jessicamua Verified Purchase
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best of the best
If you're hunting for a primer that gives you glow and a smoother, more perfected complexion, this might just be the one. The Underglow Blurring Primer from ICONIC London delivers a luminous yet sophisticated base that works beautifully under makeup or even on bare skin. It's a top‑tier primer if your goal is radiant, perfected skin that looks healthy and glowy without being over the top. It’s especially great for no‑makeup or light makeup days, or whenever you want a skin‑filter effect. If you have combination or normal skin, this is a superb addition to your routine. Even for oily skin, it works nicely—just factor in a bit more maintenance.
by yle Verified Purchase
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Love
love this primer, really smooths and blurs the skin and my products sit very well on top. Also love the glow it leaves and i dont have to add an additional glow product on top which i love
by e Verified Purchase
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Love it
This primer gives a lovely soft-focus glow while smoothing out texture and pores. It feels lightweight, sits beautifully under foundation, and adds a subtle radiance
by Helen Verified Purchase
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True to description
This product worths the hype - very nice glow with indeed a blurry effect.
by MG Verified Purchase
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Very very glowy
If you want your make up to shine- give it a go and you will thank me later. My make up have a very good glow afer using this
by Rona Verified Purchase
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