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ICONIC London

ICONIC London Underglow Blurring Primer 27ml

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$33.50


In stock | Usually dispatched within 24 hours

Image 2 - A close-up of two women, Lulu with blonde hair and fair skin and Eman with dark hair and dark skin, looking directly at the viewer with radiant, smooth complexions, with the text Lulu and Eman wearing Underglow Blurring Primer. Image 3 - A shimmery, light peach or champagne-colored cosmetic liquid is swiped across a surface, with visible text that reads Underglow Blurring Primer Primes, preps, minimises the appearance of pores. Image 4 - A golden liquid drips from a dropper into an Iconic London Underglow Blurring Primer bottle, alongside text describing key ingredients: Vitamin C, This antioxidant helps fight free radicals to prevent aging and boost radiance; Artemisia Capillaris, Japanese plant extract helps to protect against Blue HEV Light; and Soft Focus Blurring Powders, Gives a soft touch and blurs light to reduce the look of fine lines. Image 5 - A close-up image shows a person with dark skin applying a drop of light serum or moisturizer near their eye with a finger that has a long pink and white manicured nail, alongside the text how to use Shake the bottle well and apply 2-3 drops all over the face, focusing on any areas that are often prone to excess shine. Image 6 - Several beige-colored drops and smears of liquid product are scattered on a white background, accompanied by text bubbles stating: help your makeup last longer, even skin tone and blur imperfections, skin feels instantly hydrated, doesn’t block pores or feel greasy or sticky, and Use alone for an effortless no-makeup makeup look. Image 7 - A split image of a womans face demonstrating two different primer effects: the left half shows visible pores with text VELVET SMOOTH PORE-REFINING PRIMER, and the right half shows smoother, luminous skin with text UNDERGLOW BLURRING PRIMER. Image 8 - A close-up image of a womans face with glowing skin, showing her right eye, nose, and mouth, next to three customer reviews reading: Love this underglow primer, gives perfect smooth base - Kelly; My favourite primer it is the best feels amazing on the skin on no makeup days still like to have this on for a little glow - Laura; Absolutely in love with this primer so easy to apply and skin feels so clear and soft - Anne.

Frequently Bought Together

ICONIC London Underglow Blurring Primer 27ml

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ICONIC London Underglow Blurring Primer 27ml

$33.50

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$79.06

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Customer Reviews

4.63 stars out of a maximum of 5

5 stars rating 65 reviews

4 stars rating 20 reviews

3 stars rating 7 reviews

2 stars rating 0 reviews

1 stars rating 0 reviews

Top Customer Reviews

Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.

WOW

5 stars out of a maximum of 5

the glow is amazing!! one of my all time fav primers

by Ran Verified Purchase

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prettyyy

5 stars out of a maximum of 5

one of my all time fav primers

by Ran Verified Purchase

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Glowy and smooth

5 stars out of a maximum of 5

Makes my skin so smooth and glowy, perfect primer.

by hen Verified Purchase

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BEST

5 stars out of a maximum of 5

Makes my skin so glowy and blurred, it's sooooo good!!

by Lia Verified Purchase

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Lovely

5 stars out of a maximum of 5

I use it with all my matte foundation to add blur, luminosity and a more natural effect. Amazing.

by Jessicamua Verified Purchase

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best of the best

5 stars out of a maximum of 5

If you're hunting for a primer that gives you glow and a smoother, more perfected complexion, this might just be the one. The Underglow Blurring Primer from ICONIC London delivers a luminous yet sophisticated base that works beautifully under makeup or even on bare skin. It's a top‑tier primer if your goal is radiant, perfected skin that looks healthy and glowy without being over the top. It’s especially great for no‑makeup or light makeup days, or whenever you want a skin‑filter effect. If you have combination or normal skin, this is a superb addition to your routine. Even for oily skin, it works nicely—just factor in a bit more maintenance.

by yle Verified Purchase

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Love

5 stars out of a maximum of 5

love this primer, really smooths and blurs the skin and my products sit very well on top. Also love the glow it leaves and i dont have to add an additional glow product on top which i love

by e Verified Purchase

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Love it

5 stars out of a maximum of 5

This primer gives a lovely soft-focus glow while smoothing out texture and pores. It feels lightweight, sits beautifully under foundation, and adds a subtle radiance

by Helen Verified Purchase

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True to description

5 stars out of a maximum of 5

This product worths the hype - very nice glow with indeed a blurry effect.

by MG Verified Purchase

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Very very glowy

5 stars out of a maximum of 5

If you want your make up to shine- give it a go and you will thank me later. My make up have a very good glow afer using this

by Rona Verified Purchase

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