ICONIC London Underglow Blurring Primer 27ml
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$34.50
In stock | Usually dispatched within 24 hours

Home to some of the most industry-adored highlighters, brilliant blushes and more, make space in your beauty bag for a new obsession — the ICONIC London Underglow Blurring Primer is your gateway to a fresh-faced beam. A totally unique skin care slash make up hybrid that minimises the appearance of pores, fine lines and wrinkles in an iconic way, this must-have primer is just what your base routine has been waiting for.
Inviting you into a whole new era of make up, the ICONIC London Underglow Blurring Primer kickstarts your radiance from the very first step of your routine to give your skin the most enviable filter-free flawlessness.
Marrying skin care benefits with make up and powered by the ultimate skin-brightening agent that is vitamin C, this illuminating elixir preps and primes your face for the dreamiest finish. Totally unique right down to the last glow-giving drop and featuring artemisia capillaris, a Japanese plant extract that wards of blue light exposure, you can easily blur away the appearance of crater-like pores, deep-set lines and any imperfections that may stand in the way of your seamless base. Ready, steady, glow with the help of ultra-delicate champagne pearls which enhance your lit-from-within glow in seconds. With a formula so hydrating and refreshing, what’s not to love?
Aqua (Water, Eau), Dimethicone, Peg 10 Dimethicone, Glycerin, Isononyl Isononanoate, Hdi/Trimethylol Hexyllactone Crosspolymer, Pentylene Glycol, Coco Caprylate/Caprate, Dicaprylyl Ether, Silica, Synthetic Fluorphlogopite, Cetyl Peg/Ppg 10/1 Dimethicone, P Henoxyethanol, Isododecane, Sodium Chloride, Dimethicone/Vinyl Dimethicone Crosspolymer, Magnesium Sulfate, Ethylhexylglycerin, Propanediol, Di Methiconol, Disteardimonium Hectorite, Parfum (Fragrance), Propylene Carbonate, Tin Oxide, Artemisia Capillaris Flower Extract, Sorbitol, To Copherol, 1,2 Hexanediol, Caprylyl Glycol, Xanthan Gum, Ascorbic Acid, Colloidal Gold, Glutathione. May Contain (+/ (+/--): Ci 77891 (Titanium Dioxide), Ci 77491 (Iron Oxides), Ci 77492 (Iron Oxides),Ci 77499 (Iron Oxides).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
After moisturising, use the ICONIC dropper to apply 2-3 drops all over the face – focusing on any areas that are often prone to excess shine. Use your fingertips (or your favourite ICONIC base brush) to blend the refreshing formula into your skin.
For best results, use together with our brand new Super Smoother Skin Tint. Together these base beauties are the dream duo for that flawless, ultra-natural looking finish that really does glow from within.
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ICONIC London Underglow Blurring Primer 27ml
$34.50
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5 stars rating 48 reviews
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Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Nice primer
I haven’t tried many iconic products but I saw this recommended on TikTok and decided to try it. I think it’s a nice primer, good base for makeup and gives a nice glow. Then dropper lid can be a bit messy at times. I’ll continue to use it and see if it’s a staple in my makeup bag!
by Sculley Verified Purchase
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Blurring and glowy???
This is a fantastic product for all skin types - I believe the best iconic london ever realesed. It's glowy without making texture more visible, it's making every think airbrushed.
by Demimud Verified Purchase
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ICONIC London Underglow Blurring Primer
I’m honestly not sure if I noticed a big difference with this primer — I already prep my skin well with skincare before makeup, so maybe that’s why. 🤷♀️ It does feel really nice on the skin though — soft, hydrating, and it definitely gives a glow! ✨ But I’m not sure how much of that glow actually lasts after applying makeup. Also, it has a bit of a scent that might not be great for sensitive skin, so keep that in mind. Overall, it’s a good product, just not life-changing for me. I feel like there are better options out there, especially if you want stronger blurring or longer-lasting effects.
by Merr Verified Purchase
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Dewy Yet Blurred Skin
Lightweight with a radiant, lit-from-within glow. Blurs pores while adding hydration. Makes foundation glide on beautifully. Glowy but not oily. Great under light foundation or alone. Gives skin a soft-focus look.
by Yana Volkova
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love ant first sight
I love this, even i tried only once. It leaves very nice glow, and last for a good amount of time
by Alexandra Verified Purchase
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natural glow
the primer gives a really natural, lit-from-within glow. Works grat combined with other products.
by Marta Verified Purchase
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Worth the hype!
Saw this all over TikTok and it’s definitely worth the hype! Love the texture. Makes my skin look glowy without that oily effect.
by Anoek Verified Purchase
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Amazing
I have dry skin and this primer preps my skin beautifully,it leaves a nice glow.. Absolutely amazing!
by Mel Verified Purchase
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Good primer
It’s a good primer, the make up goes on smoothly. I didn’t find it that it blurred my skin but it gave it a nice and subtle glow,which i love
by Laura Verified Purchase
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Really lovely texture and glow
Worth the hype - all I can say really
by SR Verified Purchase
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