97 Items
SHOP ALL OUAI
Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that’s pronounced ‘way’) translates to ‘yes’. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. Marrying Parisian luxury with no frill formulas, the collection is filled with targeted solutions suited to all different tress types and textures.
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OUAI Bond Repair Balm 142ml
52.90€
OUAI Scalp Serum 60ml
4.49 stars out of a maximum of 5
131
54.20€
OUAI Fine Hair Shampoo and Fine Hair Conditioner Bundle
4.73 stars out of a maximum of 5
48
64.40€
OUAI Medium Hair Shampoo and Medium Hair Conditioner Bundle
4.91 stars out of a maximum of 5
22
64.40€
Curly Hair Routine (Curl Creme + Leave in Conditioner)
5 stars out of a maximum of 5
1
62.10€