Bag

89 Items

SHOP ALL OUAI

Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that’s pronounced ‘way’) translates to ‘yes’. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. Marrying Parisian luxury with no frill formulas, the collection is filled with targeted solutions suited to all different tress types and textures.

OUAI Shampoo OUAI Conditioner OUAI Treatments OUAI Fragrance OUAI Body OUAI Scalp Health OUAI Dry & Damaged Hair OUAI Oily Hair OUAI Thinning Hair OUAI Frizzy Hair

OUAI Detox Shampoo Jumbo Size with Pump 474ml

38

Recommended Retail Price: 41.45€Current price: 30.95€

OUAI Healthy Hair Is On The OUAI Holiday Kit 2025

5

Recommended Retail Price: 62.95€Current price: 47.45€

OUAI Detox Shampoo 300ml

374

Recommended Retail Price: 31.60€Current price: 23.70€

OUAI Season Greetings From St. Barts Holiday Kit 2025

5

Recommended Retail Price: 67.45€Current price: 50.45€

OUAI Merry On Melrose Holiday Kit 2025

Recommended Retail Price: 37.95€Current price: 28.45€

OUAI Fine Hair Shampoo and Fine Hair Conditioner Bundle

42

Recommended Retail Price: 63.95€Current price: 47.95€

OUAI Scrub It All A-OUAI Holiday Kit 2025

2

Recommended Retail Price: 41.45€Current price: 30.95€

OUAI Leave In Conditioner 140ml

261

Recommended Retail Price: 29.30€Current price: 21.98€

OUAI Hair Oil 45ml

153

Recommended Retail Price: 29.30€Current price: 21.98€

OUAI Scalp Serum 60ml

120

Recommended Retail Price: 54.20€Current price: 40.65€

OUAI Medium Hair Shampoo and Medium Hair Conditioner Bundle

16

Recommended Retail Price: 63.95€Current price: 47.95€

OUAI Wanna Get A-Ouai Travel Kit

59

Recommended Retail Price: 36.95€Current price: 27.45€

OUAI St. Barts Body Cleanser 300ml

55

Recommended Retail Price: 29.95€Current price: 22.45€

OUAI Wave Spray Full Size 177ml

5

Recommended Retail Price: 29.95€Current price: 22.45€

OUAI Wave Spray Travel Size 89ml

Recommended Retail Price: 23.95€Current price: 18.45€

OUAI Super Dry Shampoo Full Size 127g - Cape Town

Recommended Retail Price: 29.95€Current price: 22.45€

Smooth Hair Routine (Anti Frizz + Hair Oil Travel)

2

Recommended Retail Price: 29.95€Current price: 22.45€

OUAI St. Barts Body Crème 212g

122

Recommended Retail Price: 38.95€Current price: 29.45€

OUAI St Barts Hair & Body Mist

62

Recommended Retail Price: 29.95€Current price: 22.45€

OUAI Super Dry Shampoo Travel Size 56g - Melrose Place

6

Recommended Retail Price: 16.45€Current price: 12.45€

OUAI Super Dry Shampoo Full Size 127g - Melrose Place

1

Recommended Retail Price: 29.95€Current price: 22.45€

OUAI Anti Frizz Creme Full Size 177ml

23

Recommended Retail Price: 29.95€Current price: 22.45€

OUAI Super Dry Shampoo Travel Size 56g - Cape Town

1

Recommended Retail Price: 16.45€Current price: 12.45€

Curly Hair Routine (Curl Creme + Leave in Conditioner)

Recommended Retail Price: 61.95€Current price: 46.45€

Detox & Treat Bundle (Detox Shampoo 300ml + Scalp serum 60ml)

Recommended Retail Price: 86.95€Current price: 65.45€

OUAI Travel Detox Shampoo 89ml

11

Recommended Retail Price: 13.95€Current price: 10.45€

OUAI Fine-Medium Hair Treatment Masque 236ml

79

Recommended Retail Price: 38.40€Current price: 28.80€

OUAI St Barts Hair & Body Mist

21

Recommended Retail Price: 38.95€Current price: 29.45€

OUAI Anti Frizz Creme Travel Size 89ml

28

Recommended Retail Price: 13.95€Current price: 10.45€

OUAI Curl Crème 236ml

64

Recommended Retail Price: 31.60€Current price: 23.70€

OUAI Deodorant - St Barts 72g

2

Recommended Retail Price: 22.95€Current price: 17.45€

OUAI Medium Hair Conditioner 300ml

44

Recommended Retail Price: 31.60€Current price: 23.70€

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