MEET K18 - THE FUTURE OF HAIR CARE

With most hair treatments being either conditioners that encase strands in superficial hydration and shine, or repairing treatments that work to patch up damage for temporary results, K18 has broken the hair care mold. Enter: the K18Peptide – a patented molecule that travels to the very innermost layer of your tresses, where it repairs broken bonds and restores hair’s strength and elasticity. Usually, repairing formulas work on the outer structures — the hair bonds. But K18 is the only brand that dreams up products to work on the vertical polypeptide bonds, molecularly changing and repairing the polypeptide chains that have been broken, as well as reconnecting the disulfide bonds. This is biotech hair wizardry for stronger, healthier strands from within.

SAY HELLO TO THE REPAIR MASK

The first K18 product, that instantly had the hair-sphere in raptures, was the Leave-In Molecular Repair Mask. Infused with the proprietary K18Peptide, this strand saviour works in four minutes to rebuild broken bonds, before you style your hair. With most treatments needing to be left on the hair for a minimum of 10 minutes, this hero works quickly and doesn’t need to be rinsed off. Working to rebuild bonds, it also fights frizz, prevents future damage and improves the overall feel and texture of your strands. With continued use you’ll expect to see significant improvement to your locks.

PASSIONATE ABOUT EDUCATION

Dedicated to giving equal opportunities to anyone wanting to join the hair care industry, K18 has created a scheme for exactly that. Since 2021, the brand has created a movement aimed at BIPOC to provide stylists with the funds needed to kickstart their education or to have access to continued education or special-skill learning. Impressive, we know.