Latest Articles
MEDIK8 IS OUR BRAND IN RESIDENCE FOR SEPTEMBER
A new season, a new expert voice takes over the Cult Residency — September belongs to Medik8.
THE CULT BEAUTY ADVENT CALENDAR 2026 HAS ARRIVED
Christmas has officially entered its beauty era. Meet the two Cult Beauty Advent Calendars for 2026, uncover their most-wanted contents and decide whether the Signature or Special Edition deserves pride of place in your festive countdown.
THE MOST SEARCHED BEAUTY BRANDS SUMMER 2026
From Huda Beauty’s chart-topping summer to Kayali’s meteoric rise, our own on-site search data reveals the brands you’ve been searching for all season long.
THE TOP 10 FRAGRANCES THAT GET YOU THE MOST COMPLIMENTS
We dug through the reviews on our 50 most-loved fragrances to see which ones most frequently receive compliments, again and again. Here’s what came out on top.
Our Editors
THE TOP 10 HAIRCARE MUST-HAVES FOR HEALTHY HAIR
From scalp care to bond-repair treatments and the odd supplement, these are the ten products worth building your healthy hair routine around, whatever state your strands are in.
IS THIS THE NEW BRONZING? TOP TIPS FOR 'SUN STRIPPING'
Forget contouring and strobing, 'sun stripping' is the make-up trend behind the most believable faux-glow yet. Here's how to nail it, plus the new bronzers worth adding to your kit.
TOASTY MAKEUP: THE TIKTOK TREND EVERYONE'S CALLING THE MAKEUP OF THE SUMMER
Bronzed cheeks, golden hour eyes and a lived-in lip: here's why toasty makeup is the makeup trend owning TikTok this summer, plus how to get the look.
SPF AS SKIN CARE: WHY SUNSCREEN IS HAVING ITS GLOW-UP
Sunscreen's glow-up is here. Here's why SPF now belongs in your skin care routine, not just your beach bag.
THE TOP 10 BEST LONG-LASTING FRAGRANCES
The scents with real staying power, from gourmand cult favourites to niche skin-scents that cling on for hours.