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THE MOST SEARCHED BEAUTY BRANDS SUMMER 2026
From Huda Beauty’s chart-topping summer to Kayali’s meteoric rise, our own on-site search data reveals the brands you’ve been searching for all season long.
A CLUB CULT SUMMER
Summer is lived outside, and beauty moves with it. From light-touch makeup to scents for golden sunsets, there’s a ritual for all eventualities at Club Cult
STAY COOL IN THE HEAT WITH OUR SUMMER SKIN SAVIOURS
We’ve rounded up eight skin care have-to-haves to see you seamlessly through everything from long-haul flights to sweaty city breaks.
A Legacy of Firsts — Cult Beauty Turns 18
It’s our 18th birthday — from future cult classics to viral sensations, we’re celebrating the moments that made us, and the ones still to come.
Our Editors
SPF AS SKIN CARE: WHY SUNSCREEN IS HAVING ITS GLOW-UP
Sunscreen's glow-up is here. Here's why SPF now belongs in your skin care routine, not just your beach bag.
THE TOP 10 BEST LONG-LASTING FRAGRANCES
The scents with real staying power, from gourmand cult favourites to niche skin-scents that cling on for hours.
ARMANI BEAUTY JOINS THE CULT: HERE’S EVERYTHING YOU NEED TO KNOW
A backstage favourite with artists and beauty insiders alike, Armani Beauty has arrived with its legendary complexion heroes in tow. Here’s everything you need to know.