Latest Articles
MEDIK8 IS OUR BRAND IN RESIDENCE FOR SEPTEMBER
A new season, a new expert voice takes over the Cult Residency — September belongs to Medik8.
THE MOST SEARCHED BEAUTY BRANDS SUMMER 2026
From Huda Beauty’s chart-topping summer to Kayali’s meteoric rise, our own on-site search data reveals the brands you’ve been searching for all season long.
THE TOP 10 FRAGRANCES THAT GET YOU THE MOST COMPLIMENTS
We dug through the reviews on our 50 most-loved fragrances to see which ones most frequently receive compliments, again and again. Here’s what came out on top.
A Legacy of Firsts — Cult Beauty Turns 18
It’s our 18th birthday — from future cult classics to viral sensations, we’re celebrating the moments that made us, and the ones still to come.
Our Editors
THE TOP 10 HAIRCARE MUST-HAVES FOR HEALTHY HAIR
From scalp care to bond-repair treatments and the odd supplement, these are the ten products worth building your healthy hair routine around, whatever state your strands are in.
SPF AS SKIN CARE: WHY SUNSCREEN IS HAVING ITS GLOW-UP
Sunscreen's glow-up is here. Here's why SPF now belongs in your skin care routine, not just your beach bag.
THE TOP 10 BEST LONG-LASTING FRAGRANCES
The scents with real staying power, from gourmand cult favourites to niche skin-scents that cling on for hours.
ARMANI BEAUTY JOINS THE CULT: HERE’S EVERYTHING YOU NEED TO KNOW
A backstage favourite with artists and beauty insiders alike, Armani Beauty has arrived with its legendary complexion heroes in tow. Here’s everything you need to know.
COLOUR DRENCHING IS YOUR NEW SUMMER MAKE UP RULEBOOK
One hue, head to toe. Here's how to get the colour drenching look right this summer.