Powered by innovation and backed by serious scientific research, PARËVA is the beauty brand that’s shaking up the skin care industry. Founded by experienced research and development scientist Smitha Roa, PARËVA was created to bridge the gap between what’s marketed to customers and what actually works.
To understand more about PARËVA, how it develops its products and what (F)Actuals are, we sat down with the founder Smitha Roa herself to talk all about transparency, efficacy and of course the brand's bestsellers.
In This Article
THE HISTORY OF PARËVA
PARËVA began not as a marketing idea but as a personal mission from its founder. Frustrated by the overwhelming noise, misinformation and marketing fluff that dominated the skin care industry, Smitha set out to create something different. "I wanted to build a brand from the inside out — one grounded in science and free of unnecessary complexity,” she explains. After two years of intensive research and no fewer than 18 rounds of reformulation, PARËVA launched its first clinically proven line, designed not for industry buzz but for real, measurable results.
The brand’s very name reflects that vision. “PARËVA comes from the Sanskrit root ‘parivartan,’ meaning transformation,” says Roa. “But it’s about more than just skin-deep change — it stands for a shift in how beauty itself is approached: with transparency, intention, and integrity.”
At its core, PARËVA is guided by a simple philosophy: skin care should be radically honest and joyfully simple. “Great skin doesn’t need ten steps, just the right three,” Roa notes. Every formula is created with the goal of cutting through the clutter and delivering high-efficacy products that feel as good as they perform.
HOW DOES PARËVA CREATE ITS SKIN CARE PRODUCTS
For Smitha, science isn’t just part of the process — it’s the foundation. “Every product begins in the lab, rooted in clinically studied active ingredients, Nobel-inspired research and data-backed third-party testing,” she explains. Unlike many beauty brands that outsource their formulas, all PARËVA products are developed in-house, with Roa and her team working alongside chemists and dermatologists, to ensure each creation addresses real skin concerns and delivers proven results.
But PARËVA isn’t about choosing between science and nature. “We embrace the synergy between the two,” says Roa. “By combining biotech-powered molecules with gentle plant extracts, we make sure each formula is both high-performing and well-tolerated by the skin.” This balance allows the brand’s products to achieve transformative results while helping avoid skin irritation or unnecessary filler ingredients.
At the heart of this innovation is Molecur 3, PARËVA’s proprietary, patent-pending biotech technology that powers every formula. “Inspired by Nobel-winning science, Molecur 3 is engineered to address skin aging at its source,” Roa explains. “It works beneath the surface to help reduce wrinkle depth, firm skin and repair the barrier in as little as 48 hours.” Unlike typical formulations that only focus on fine lines, Molecur 3 has been designed to tackle even deep-set wrinkles — all while being gentle enough for everyday use.
WHAT ARE PARËVA'S F(ACTUALS)
With transparency at the heart of the brand, PARËVA created (F)Actuals as a way to share everything about the formulation of every product. “The (F)actuals are our way of sharing the truth behind each product; no fluff, just facts,” explains Smitha. Each label breaks down the formula in clear terms, highlights what has been clinically tested and sets realistic expectations for results. More than just a label, the (F)actuals represent PARËVA’s ethos of radical honesty — ensuring that every marketing claim is backed by measurable, verifiable science that consumers can use to make better skin care choices.
PARËVA'S BESTSELLERS
“PARËVA’s hero range is the Longevity Trio: a 3-step daily routine designed to deliver clinically visible results in just 30 days.” states Smitha. The range starts with the C35.5 Firming Glow Serum powered by a 35.5% active complexion that’s designed to stimulate collagen, refine texture and restore a firmer, more radiant complexion. Next in the collection is the Coll20 Gel Cream Moisturizer – a weightless yet nourishing lotion infused with 20% actives including bioidentical collage and antioxidants. And finally, it’s the RH5.5 Hydrabond Primer. Infused with hyaluronic acid and barrier-repairing ceramides, this hydrating primer smooths, plump and aids in the absorption of actives making it the ideal first step in your make up routine.
WHAT’S NEXT FOR PARËVA
“While the full-sized range continues to grow its community, PARËVA is preparing to launch minis, making the trio even more travel and trial-friendly. But more than just new formats, the next five years are mapped with purpose.” says Smitha. “PARËVA plans to expand its range, invest deeper in biotech innovation and build a community that cares about transparency, efficacy and joy, one honest product at a time.” We’re so excited to see what else PARËVA develops!
