MAISON MARGIELA IS OUR BRAND OF THE MONTH
Whether you’re wholeheartedly dedicated to one fragrance or you’re just starting out on your olfactive journey, most of us will have (or find) that one scent that we feel defines our character, personality, or even a moment in time.
Talking of bottling a specific moment, Maison Margiela Perfume has truly adopted this concept with the iconic REPLICA series – a collection of fragrances which makes moments and memories wearable. Boasting scents for not only your skin and senses but also your space (yes, you can now unwind with your signature scent filling the room), this line up is brimming with nostalgia. Are you ready to take a
THE STORY BEHIND MAISON MARGIELA
But first – let's go back to the very beginning. Maison Margiela (formerly known as Maison Martin Margiela) started as a French luxury fashion house founded by Martin Margiela and his business partner Jenny Meirens in the late 80s. Headquartered in Paris, it’s famed for its unconventional approach that questions every tenet of fashion (think luxury designs with a deconstructed finish – AKA exposed seams and raw materials).
Yet, what makes this brand so successful is not only the quality of the pieces, but the anonymity of Maison himself. That’s right; there’s very few in the industry who actually know who he is since there are no verified photographs of the man himself. Some argue it is a publicity stunt, but the designer rebuts it as a reaction to an overly commercialised fashion industry and a genuine attempt to return to the focus on artistry itself.
MAISON MARGIELA FRAGRANCE
And, speaking of this artistry, Maison Margiela then launched his fragrances in accordance with the poetic and philosophical principles at the core of the house. With his first fragrance ‘Untitled’ launching in 2010, Maison Margiela Perfume has since spawned a swathe of genderless perfumes, bath and body and home scents that distil the evocations, feelings and sensations that course through the designs of Margiela himself. Yet, it was in 2012 when the bestselling series REPLICA was created – a selection of scents that recollect specific points in time, making each one personable as it resonates with imagination.
Now, with the festive season upon us, what better way to spoil a special someone than with a fragrance that will unlock their favourite memory? Read on to find out what sets are guaranteed to put a smile on their (and your) face – ‘tis the season to be jolly, after all…
3
67.80€
2
67.80€
47
40.68€
6
62.15€
WHAT MAISON MARGIELA FRAGRANCES ARE TEAM CULT BEAUTY ARE GIFTING
62.15€
“Tis the season for gifting and this year I’ll be buying the new limited edition Replica Winter Stroll Candle for my dad. Why? Because the piney, fresh scent transports me back to wholesome Christmas time walks together around Hampstead Heath, embracing the fresh, crisp air and sometimes snowy fields. I can’t wait for him to light this and get to experience the same." — Amy, Product Copywriter
Gifting to: Dad
81.36€
"For myself and my boyfriend's first Christmas together I am gifting him the Replica Jazz Club Eau De Toilette Gift Set. The heady, intoxicating scent takes me back to one of my favourite memories together stumbling upon an intimate, enigmatic jazz club on our first trip - it sparked our love for the jazz music scene ever since! And with two sizes to choose from in this set, he’ll never have to be without it.” — Amber, Senior Marketing Executive
Gifting to: Boyfriend
6
62.15€
"Every year I buy two Replica By The Fireplace Candles - one for my mum and one for me. The smoky yet sweet fragrance reminds us both of cozy afternoons together, watching old Christmas movies in front of the roaring fire. So, even when I don’t travel home for Christmas, I can strike a match, press play and feel like I’m there right beside her.” — Lisa, Marketing Executive
Gifting to: Mum
18
67.80€
“This festive season I will be treating myself to Replica’s Lazy Sunday Morning Eau De Toilette, as it is a staple in my daily routine. With a scent reminiscent of fresh linen, it adds a calming essence to these dark, wintery mornings as it transports me to the serenity of those lazy days spent at home.” — Anya, Junior Copywriter
Gifting to: Myself
1
109.61€
“I am gifting Beach Walk to my bestie as it's solar-tropical scent reminds me of spending the day relaxing together while sunbathing in the South of France, feeling the soft sand beneath our toes and listening to the peaceful sounds of the sea.” — Alice, Graphic Designer
Gifting to: Best Friend
Now, who said gifting was hard?
Anya is one of Cult Beauty’s Junior Copywriters. A huge lover of all things skin and body care, time spent intently researching product ingredients has resulted in a mass of skin care know-how (which don’t worry, she’s more than happy to share). When Anya's not treating herself to a new Maison Margiela fragrance or Aesop hand cream, you'll find her at the latest natural wine bar with friends, buying a new book (even though there is already a stack waiting), or walking through Hampstead Heath with her regular order of an almond latte.
