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The Hair Care Heroes Our Editors Swear By

With so many hair care products making their way onto our desks, we can often find ourselves at a loss of where to startnot a bad conundrum to have, we know — in the same way that an abundance of options can be overwhelming when shopping. That’s why we took it upon ourselves to dig deep and decide upon just one hair hero that’s stood out this season... 


Briogeo Caffeine + Biotin Peptide Density Serum

“I feel like we could all use a little more va-va-voom in our hair, and bouncy locks are always my top priority. Having thick, curly hair that never quite wants to cooperate means that I’m no stranger to a bit of product, but within a few days I find my strands are oily and slightly lacklustre…  until I started using Briogeo’s new rising star: the {Caffeine + Biotin Peptide Density Serum}. This lightweight serum adds major oomph, leaving nothing but luscious lengths in its wake. My hair already looks fuller! I have high hopes that in time I will see stronger strands and healthier hair too.” Niall, Copy Assistant 

Gisou Honey Infused Scalp Treatment

“This year, I’ve vowed to take better care of my scalp and tackle dryness head on — pun absolutely intended. Enter: Gisou’s {Honey Infused Scalp Treatment}, an incredibly soothing remedy for flakiness and irritation that instantly boosts hydration. I’m teaching myself that hair care shouldn’t be exclusive to wash days and with this mess-free, vitamin-rich formula, my scalp absorbs daily doses of strengthening omegas, nourishing botanical oils and organic rice proteins from its neat nozzle to leave my scalp feeling aaah-mazing! If your scalp is prone to build-up like mine, you’ll fall head over heels in loooove with its milk-like texture that’s both non-greasy and cooling. Arguably even sweeter than honey (and smells just like it too), this is totally worth all the buzz.” Precious, Junior Copywriter 

Sachajuan Protective Hair Perfume

“Hair perfumes are a recent obsession of mine. I adore getting a whiff of gorgeous scent every time my hair flicks as I walk down the street. That’s why I was doubly intrigued by Sachajuan’s {Protective Hair Perfume}. Not only does it smell beautiful — and not the typical sweet floral scent I would have assumed, but an intense and interesting aroma — but it also sprays on delicately with a fine mist and softens my strands as if I was spritzing a protective oil! My frizz practically disappears when I use this, and my hair looks so glossy and shiny. It's the perfect last step before you dash out of the door!” Rina, Copy Intern 


OUAI Haircare Curl Crème

“It's been an ongoing journey for me to find the right hair products and routine that work for fine, wavy hair (type 2A, I think), but the {Curl Crème} from Ouai has stuck with me to become a mainstay in my routine. I use it on wet hair after washing, and it makes my hair feel super soft and silky, plus helps to lessen the usual frizz. I also use it on my hair in-between washes to smooth and freshen my waves. It’s a rich, luxe texture and needs help dispersing, so it’s important to rub in between palms first – and for hair like mine, a little goes a long way, so it lasts for absolutely ages!” Josie, Copy Manager 

Briogeo Don't Despair, Repair! Megastrength Treatment

“Whenever my bank account is a bit flush, the first thing I invest in is Briogeo's {Don't Despair, Repair!} collection. The love affair started with the shampoo — my strands had never felt so soft post-suds — and the conditioner, hair mask and oil swiftly followed suit, earning my affections. That's why I couldn't wait to try the {Don't Despair, Repair! Megastrength Treatment}! As with any potential new beau, I had high expectations, and I'm happy (but not surprised in the slightest) to say that this treatment more than met them. I've been using it once a week to supercharge my washday routine and my hair feels noticeably more manageable. For context: I have the kind of fine hair that's no stranger to knots and breakage. Since using this though, my strands definitely seem stronger and softer! I'll definitely be repurchasing when I get to the last drop.” Beth, Senior Copywriter 


Pattern Leave-In Conditioner

“I had promised myself I was done with bleach and I was... until we had a fateful encounter in the summer of 2022. I couldn't help myself and now, six months after the affair, my hair is still suffering the consequences. Although I've been blessed with thick, curly, strong hair that can take a beating (or in this case, a few rounds of bleach), I've learned that my curls don't bounce back so easily. So, I was super keen to use the Pattern {Leave-In Conditioner} in the hopes of nourishing and redefining my dry and brittle lengths; and in the midst of a dry winter and protective hairstyles left in too long, it worked. It's nothing fancy in the way of texture or smell but it doesn't need to be with the way keeps my hair moisturised, soft, (almost) frizz-free and perfectly primed for styling.” Nasreen, Junior Copywriter 

Davines Heart of Glass Sheer Glaze

“After a life-long aversion to putting much (if any) effort into my hair care regime, I've finally come around to the idea and my mission — which I bravely accept — is to perfect the at-home blow dry. While I don't colour my hair, I have been working to lighten it a little over recent months to lift it and give the illusion of natural highlights, and since introducing this to my styling routine I've even been getting comments on how good my hair colour looks! Cue the look of surprise when I disclose that I have not in fact just come out of a four-hour-long session with a hair colourist. The Davines {Heart of Glass Sheer Glaze} does so much more than just brighten brassy tones though... my bouncy blow-dry feels softer, lasts longer and swishes with a mirror-like shine. Add the heat protection granted by this multi-tasking marvel, and you might well understand why this has become my new blow-out essential.” Natalie, Junior Copywriter 

Bethan Robinson
Bethan Robinson Writer and expert
Bethan is a Senior Copywriter at Cult Beauty. When she’s not trying to perfect the ultimate ‘no make up’ make up look — she swears by Saie — or find new skin care to fall for, she’s likely playing video games, making the most of her housemate’s MUBI account or strolling around Victoria Park with a pastry in hand.

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