Beauty News

Everything you need to know about Huda’s all-new #FauxFilter Luminous Matte Liquid Foundation

With all the credentials you fell for the first time, {#FauxFilter} is BACK with a new, improved fragrance-free {foundation} formula, 24-hour wear and a matte (but not flat!) finish.

Just when you thought she’d ‘completed’ foundation, {Huda} has raised her own bar… The beauty boffin, social media sensation and {make up} artist-extraordinaire has been busily tweaking your Holy Grail base to make minor – but mighty – adjustments we know you are going to love. Here’s everything you need to know about the updated formula…

Boasting the same full coverage formula, phenomenal payoff and transfer-proof properties, the bestselling base is now both matte and dewy (we’re calling it ‘mewy’) and promises 24 hours of flexible wear from the fragrance-free fluid. It’s the base to end bases (you heard it here first).

This base means serious business, its innovative, matte-yet-luminous texture cuts shine without compromising your natural glow (“Hello, lit-from-within!”). And, because of the long-wearing, non-drying, non-comedogenic formula, this won’t clog your pores and feels virtually weightless – and it won’t smudge or transfer, whatever the day (or the weather) throws at you. Waterproof, sweat-proof, humidity-proof, party-proof, pool-proof and mask-proof, this was made to withstand your demands and it comes in a spectrum of shades to suit every complexion.

The ultimate camouflage, this update provides full, flexible coverage (there’s no risk of creasing or caking), the ‘true filter’ lends a smooth, real-skin effect as it blurs the appearance of pores and conceals anything you may wish to conceal – from breakouts to broken capillaries. Using one to two pumps, apply foundation evenly all over your face with a dense brush or beauty sponge. For best results, apply with Huda’s dual ended {Build & Buff Foundation Brush}.

Suitable for all skin tones and types, with an impressive (and inclusive) colour range – there are 39 shades to choose from with a range of rosy, gold and neutral undertones – Huda’s new #FauxFilter Luminous Matte Liquid Foundation is a game changer. Swim and gym-resistant, this stays looking immaculate through pool-time, sweat (and tantrums), making it ideal for dancers, runners or those living in the great(ish) British Isles (you can never be sure when you’ll next get caught short in a downpour). It’s also brilliant for camouflaging bruises when you want to brave bare legs – just add a drop of highlight to achieve a pair of enviable, airbrushed limbs (that will not smudge).


Emmie Thornhill

Emmie Thornhill

Deputy Content Editor

Emmie is Cult Beauty’s Deputy Content Editor. Her love of skin care began in primary school when she first learned the term “hormonal acne” and has been in a love-hate relationship with tea tree oil ever since. She lives in East London – where you can normally find her baking, tending to her plant jungle or planning her next tattoo or hair cut/colour appointment – and is known to start DMCs with you about your birth chart placements, the importance of wearing SPF every day and the difference between a vagina and vulva.