101 GUIDE TO JO MALONE LONDON

Let’s face it, as far as British perfumers go, no name is more iconic than Jo Malone London. Rewriting the traditional olfactory rules since 1990, the brand’s signature scents have the power to transport you back to your fondest memories, while capturing the emotions of those oh so special moments. Synonymous with its unique combination of complementary notes and luxury gift-giving, the English powerhouse dreams up alluring aromas that awaken your senses, skin and spaces.  

To pay homage to the brand in all its glory, here at Cult Beauty we’ve rounded up everything you need to know – from the best Jo Malone London perfumes to its signature scents. So without further ado, it’s time to get up close and personal with your latest luxury obsession…  

WHAT IS JO MALONE LONDON

Located in a Grade II listed Georgian townhouse in Marylebone, Jo Malone London is a British fragrance and lifestyle brand that has won over many hearts across the globe. Celebrating the spirit of generosity and giving, it creates covetable bath, body and home fragrances for everybody to enjoy. But what makes the label stand out above the rest? Its iconic packaging, of course. Housed in the brand’s signature cream and black boxes, these unexpected yet timeless aromas make for a thoughtful gift for your loved ones, or yourself – there’s no judgment here! 

WHAT ARE JO MALONE LONDON’S SIGNATURE SCENTS

Where do we begin? Well, with each and every scent having a story of its own, the key to finding your favourite Jo Malone London signature scent is through uncovering the note pairing and narrative between each collection…  

LIME BASIL & MANDARIN

Ready to be hit with a wave of nostalgia? Taking you back to your very first love, the citrus Lime Basil & Mandarin line is the ultimate unconventional marriage that withstands the test of time. Powered by basil, the modern yet classic scent pays homage to the herb’s rooted romance and remedies adored by monarchs and poets throughout the centuries. Instantly uplifting and revitalising, the blend of peppery basil and white thyme offers an unexpected twist to the Caribbean breeze. Boosting a summer lovin’ all year around, this covetable cocktail evokes memories of the balmy beachside – no passport needed.  

Top note: mandarin 

Heart note: basil 

Base note: amberwood 

SHOP ALL LIME BASIL & MANDARIN FRAGRANCES >>> 

PEONY & BLUSH SUEDE 

Inspired by renowned photographer Cecil Beaton, Peony & Blush Suede exudes elegance and opulence. A story in which romance and couture collide, this scent is primed to boost confidence and have you walking tall into any room. Reciting a peony’s slow reveal with every spritz – where the tiny globe transforms into a layer of delicate petals – it encapsulates you (or your loved ones) with its blossoming bouquet of jasmine, rose and gillyflower and sensually soft, blush suede. Ahhh pure bliss! 

Top note: red apple 

Heart note: peony 

Base note: suede  

SHOP ALL PEONY & BLUSH SUEDE FRAGRANCES >>> 

POMEGRANATE NOIR 

Deep, dark and daring, Pomegranate Noir holds the title as Jo Malone London’s fan-favourite woody fragrance. Blending exotic pomegranate and pink pepper with smoky guaiacwood and frankincense, its mysterious musk is designed to captivate your senses and those around you.  

Top note: pomegranate 

Heart note: casablanca lily 

Base note: guaiacwood 

SHOP ALL POMEGRANATE NOIR FRAGRANCES>>> 

ENGLISH PEAR & FREESIA 

Paying homage toBritain's quintessential gardens, English Pear & Freesia pinpoints that exact moment when the seasons transition from summer into autumn. Inspired by the great English poet John Keats’ poem ‘To Autumn’ – which talks about the medley of ripe fruit and blossoming blooms that occur during this time of year – the awakening aroma is infused with notes of King William pears grown in the UK. A floristry yet fragrant combination, it’s warm, radiant and is the ideal decadent base.  

Top note: King William pear 

Heart note: freesia 

Base note: patchouli  

SHOP ALL ENGLISH PEAR & FREESIA FRAGRANCES >>> 

MYRRH & TONKA

Powered by the potent sap of the Namibian myrrh tree, the Myrrh & Tonka fragrance is your one-way ticket to the African desert. Dreamt up by renowned perfumer, Mathilde Bijaoui, this magical mixture is infused with small doses of warm almond and vanilla tonka beans, boosting a sense of wanderlust and escapism. What’s more, mimicking the warm hues and landscapes of the sand dunes, its reddish palette is shadowed with the darkness of its narrative’s sweeping scenery. Magical, we know. 

Top note: lavender  

Heart note: omumbiri myrrh  

Base note: tonka bean