Anastasia Beverly Hills' first foray into mascara, this utterly must-have Lash Brag Volumizing Mascara lets you achieve maximum lash volume with minimum effort so much so you won't be able to stop bragging about it (geddit?).

This voluminous mascara instantly creates the look of dramatic, full-bodied lashes with intense, jet-black colour. The specially designed hourglass-shaped mascara wand separately coats each lash with the lush, full-pigment formula that glides on without weighing down lashes. Non-drying and long-lasting, you can trust this formula not to flake or crust up throughout the day for a freshly applied effect hours later.

Just a single coat delivers the perfect amount of product, leaving you with voluptuously defined lashes that last all day.

Apply 2 coats for extra length and thickness.

Apply 3 coats for full-on extreme volume.

The brainchild of the architect-turned-browchitect Anastasia Soare, we introduced {Anastasia Beverly Hills} – a stand-out range of brow-enhancing pencils, tools and treatments to the UK back in 2012. Since then, the brand has overhauled your make up wardrobes with the likes of {Dipbrow}, gorgeous Glow Kits and frenzy-inducing palettes (“Hey, Sultry!”)... there’s a reason that the beauty world’s besotted!

Water/Aqua/Eau, Paraffin, Acacia Senegal Gum, Glyceryl Stearate, Synthetic Beeswax, Stearic Acid, Butylene Glycol, Palmitic Acid, Oryza Sativa (Rice) Bran Wax, Polybutene, Ozokerite, Vp/Eicosene Copolymer, Hydrogenated Vegetable Oil, Copernicia Cerifera (Carnauba) Wax/Copernicia Cerifera Cera/Cire De Carnauba, Glycerin, Cellulose, Ethylhexylglycerin, Stearyl Stearate, Hydroxyethylcellulose, Polyester-11, Pvp, Disodium Edta, Aminomethyl Propanol, Phenoxyethanol, Black 2 (Ci 77266) [Nano], Iron Oxides (Ci 77499), Ultramarines (Ci 77007)

For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.