We’re seeing a shift toward skinimalism — away from complex routines and toward masks powered by clinical-grade ingredients.

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From Baccarat Rouge 540 to Gentle Fluidity — meet the perfume maison rewriting the rules on signature scent.

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Coming soon: Hourglass’ April residency welcomes two new launches and an exclusive, limited-edition set to its lineup.

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CULT CURATES GOURMAND 2.0

87.40€

Medicube PDRN Pink Tone Up Sun Cream 50ml

26.45€

KAYALI Eden Obsessions Eau de Parfum Miniature Set

101.20€

Supergoop! Triple Prep Weightless Daily Moisturizer SPF 30 50ml

46.00€

KAYALI Eden Sweet Peach | 35 Eau de Parfum 100ml

126.50€

MAC Studio Fix Fluid Broad Spectrum SPF15 Foundation 30ml (Various Shades)

Recommended Retail Price: 39.10€Current price: 31.28€

32.20€

Gisou Honey Milk Active Repair Leave-In Conditioner Mist 150ml

34.50€

Cult Beauty X Westman Atelier - Deep - Rich (worth over €105)

85.00€

Huda Beauty Easy Bake Loose Powder 20g (Various Shades)

1677

Recommended Retail Price: 39.00€Current price: 29.25€

BRANDS OF THE MOMENT

MAC JOINS CULT

The artistry brand behind legendary lipsticks, culture-first campaigns and makeup moments that set the agenda.

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SKIN1004

A Korean skincare philosophy powered by Madagascar’s prized Centella asiatica — the formula for a devoted global following.

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THE EXCLUSIVES EVERYONE WANTS

WHAT'S NEW

GRAPE EXPECTATIONS

CAUDALIE

Unlock an even-toned glow with the Vinoperfect Brightening Dark Spot Serum.

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HIT REFRESH

LIVING PROOF

New and exclusive, the Style Refresh Mist gives that freshly washed feeling in seconds.

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FIRM BELIEVER

ALPHA-H

Stop the clock with Alpha-H's skin-rejuvenating Multi-Peptide Revitalise Serum - a potent, time-defying formula to tighten, tone and volumise.

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NEW IN BEAUTY

Discover what's new in beauty —from launches you'll love to the Hall of Fame winners your ritual's missing — in our new in beauty edit. Whether you're looking for skin care, make up, hair care or wellness essentials, you'll find a future favourite in our new in beauty edit. Want to find out more about the latest beauty heroes? Read about trends and the best beauty launches on our blog.