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  • VIRTUE Smooth Shampoo 240ml
  • VIRTUE Smooth Shampoo 240ml
  • VIRTUE Smooth Shampoo 240ml
  • VIRTUE Smooth Shampoo 240ml
  • VIRTUE Smooth Shampoo 240ml
  • VIRTUE Smooth Shampoo 240ml
  • VIRTUE Smooth Shampoo 240ml

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Fancy a shampoo that rebuilds damage with every use? Us too! Enter, Virtue’s Smooth Shampoo, a game-changing way to cleanse and care for your (increasingly) magnificent mane. A true innovation in hair care, Virtue’s advanced formulations are enriched with Alpha Keratin 60ku, a whole, human keratin born from regenerative medicine. Since this is identical to the keratin in your hair, the protein is instantly recognised, binding directly to areas of damage and filling them – not just coating strands or weighing them down. This Smooth Shampoo also refines and de-frizzes strand by strand, sealing in moisture and shine. Alongside the advanced keratin, the formula is enriched with pink pomelo (rich in vitamins A, C, B1 and zinc), phospholipids – derived from natural soybeans – to help fight frizz and protect against humidity and gotu kola, a multi-tasking Indian herb that promotes strength, smoothness and lustre. Ideal for medium-to-thick, hard to manage hair, this nourishing blend is scented with soothing lavender, sweet pear and fresh mint essential oils.

Work a quarter-sized amount of conditioner between palms, apply to wet hair, from mid-shaft to ends; leave in for 1-3 minutes before rinsing thoroughly. For best results, pair with your favourite Virtue conditioner.

After spending decades in the beauty industry, Virtue’s founders thought nothing could surprise them – until they found Alpha Keratin 60ku, a transformative protein that’s identical to the keratin in your own hair, meaning it binds directly to areas of damage and fills them (without weighing strands down). Thanks to this, Smooth Shampoo rebuilds damaged hair with each use, while also refining and de-frizzing strand by strand, sealing in moisture and shine – it’s perfect for medium-to-thick, untameable manes.

Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Sodium Lauroyl Glycinate, Glycerin, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Cocamide MIPA, Parfum (Fragrance), Alpha Keratin, Citrus Paradisi (Grapefruit) Fruit Extract, Asiaticoside, Madecassoside, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Cyamopsis Tetragonoloba (Guar) Gum, Sodium Chloride, Amodimethicone, PEG-120 Methyl Glucose Dioleate, Hydroxyethylcellulose, Coconut Acid, Ethylhexylglycerin, Celluose, Acrylates Copolymer-4, Citric Acid, C11-15 Pareth-7, Sodium Hydroxide, Trideceth-12, Laureth-9, Lactic Acid, Sorbic Acid, Disodium EDTA, Sodium Acetate, Phenoxyethanol, Limonene, Linalool

Brand

VIRTUE

Full Size

Volume

240ml
Explore VIRTUE range

VIRTUE Smooth Shampoo 240ml

Sulphate FreeVegan
4.67 Stars. 3 Reviews

3 reviews

Earn 43 Status Points
43.00€

Quantity

In stock

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    Fancy a shampoo that rebuilds damage with every use? Us too! Enter, Virtue’s Smooth Shampoo, a game-changing way to cleanse and care for your (increasingly) magnificent mane. A true innovation in hair care, Virtue’s advanced formulations are enriched with Alpha Keratin 60ku, a whole, human keratin born from regenerative medicine. Since this is identical to the keratin in your hair, the protein is instantly recognised, binding directly to areas of damage and filling them – not just coating strands or weighing them down. This Smooth Shampoo also refines and de-frizzes strand by strand, sealing in moisture and shine. Alongside the advanced keratin, the formula is enriched with pink pomelo (rich in vitamins A, C, B1 and zinc), phospholipids – derived from natural soybeans – to help fight frizz and protect against humidity and gotu kola, a multi-tasking Indian herb that promotes strength, smoothness and lustre. Ideal for medium-to-thick, hard to manage hair, this nourishing blend is scented with soothing lavender, sweet pear and fresh mint essential oils.

    Work a quarter-sized amount of conditioner between palms, apply to wet hair, from mid-shaft to ends; leave in for 1-3 minutes before rinsing thoroughly. For best results, pair with your favourite Virtue conditioner.

    After spending decades in the beauty industry, Virtue’s founders thought nothing could surprise them – until they found Alpha Keratin 60ku, a transformative protein that’s identical to the keratin in your own hair, meaning it binds directly to areas of damage and fills them (without weighing strands down). Thanks to this, Smooth Shampoo rebuilds damaged hair with each use, while also refining and de-frizzing strand by strand, sealing in moisture and shine – it’s perfect for medium-to-thick, untameable manes.

    Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Sodium Lauroyl Glycinate, Glycerin, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Cocamide MIPA, Parfum (Fragrance), Alpha Keratin, Citrus Paradisi (Grapefruit) Fruit Extract, Asiaticoside, Madecassoside, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Cyamopsis Tetragonoloba (Guar) Gum, Sodium Chloride, Amodimethicone, PEG-120 Methyl Glucose Dioleate, Hydroxyethylcellulose, Coconut Acid, Ethylhexylglycerin, Celluose, Acrylates Copolymer-4, Citric Acid, C11-15 Pareth-7, Sodium Hydroxide, Trideceth-12, Laureth-9, Lactic Acid, Sorbic Acid, Disodium EDTA, Sodium Acetate, Phenoxyethanol, Limonene, Linalool

    Brand

    VIRTUE

    Full Size

    Volume

    240ml

    Customer Reviews

    4.67 Stars

    3 reviews

    5

    4

    3

    2

    1

    5 out of 5 stars. 2 reviews4 out of 5 stars. 1 review3 out of 5 stars. 0 reviews2 out of 5 stars. 0 reviews1 out of 5 stars. 0 reviews

    Customer Reviews

    Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are independent and do not represent the views of The Hut Group.

    Love how soft my hair is
    4 out of 5 stars
    Have been using this since I received in summer (its now winter). The shampoo is thick and creates a lovely lather. My hair feels so soft and looks shiny. It helps counter the increased shampooing I have to do due to medication used for for scalp psoriasis. My hair isn't brittle and isn't breaking. Does great when styled too. Also love that the scent isn't perfumy, more spicy and fresh.
    by Steph
    Verified Purchase
    Was this helpful?
    Never changing!
    5 out of 5 stars
    I have menopausal long, bleached/dyed hair which has a tendency to look straw like and frizzy. Pre Menopause I had a lot of hair although it has always been very fine. It has definitely thinned out a bit these days and getting the right products has been an expensive journey. You name it and I have tried it. This shampoo and conditioner together with the styling cream are my Holy Grail. I have tried to switch up to other brands (I do like a new product!) but I always come back to this brand as it is th only one to actually smooth down my hair without it being greasy or lifeless. The fragrance is fab too.
    by meg
    Was this helpful?
    Virtue Smooth shampoo
    5 out of 5 stars
    My hair just keeps better since using Virtue products
    by Katja
    Was this helpful?
    cbeauty