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VIRTUE Purifying Shampoo 120ml
After spending decades in the beauty industry, Virtue’s founders thought nothing could surprise them – until they found Alpha Keratin 60ku, a transformative protein that’s identical to the keratin in your own hair, meaning it binds directly to areas of damage and fills them (without weighing strands down). Formulated to provide a deep clean while rejuvenating hair, this formula whisks away impurities that can leave hair lifeless while detoxifying, leaving both hair and scalp feeling refreshed and revived.
Looking for the ultimate hair ‘refresh’? This weekly detoxifying, resetting and clarifying shampoo is formulated to provide a deep clean and whisk away the impurities that can weigh hair down and leave it lifeless. The ideal weekly treatment, this shampoo also contains charcoal powder to extract excess oil and impurities, hops extract, to purify and tone the scalp and a coconut fatty acid blend, a blend of gentle cleansers derived from coconut oil that also have moisturising benefits. A true innovation in hair care, Virtue’s advanced formulations are enriched with Alpha Keratin 60ku, a whole, human keratin born from regenerative medicine. Since this is identical to the keratin in your hair, the protein is instantly recognised, binding directly to areas of damage and filling them – not just coating strands or weighing them down.
Using a quarter-sized amount of shampoo, add a splash of water and work into a lather between palms. Apply to wet hair, massage into scalp and throughout the length of hair, and rinse well. Follow with conditioner.
Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, PEG-40, Hydrogenated Castor Oil, Cocamide MIPA, Alpha Keratin, Glycerin, Charcoal Powder, Panthenol, Humulus Lupulus (Hops) Extract, Cocamidopropylamine Oxide, Undeceth-11, Butyloctanol, Undeceth-5, Sodium Methyl Isethionate, Coconut Acid, Parfum (Fragrance), Lauric Acid, Sodium Isethionate, PEG-150 Distearate, Hydroxyacetophenone, PPG-26-Buteth-26, Zinc Laurate, Sodium Laurate, Ethylhexylglycerin, PEG-150 Stearate, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Polyquaternium-7, Stearic Acid, PEG-150, Sodium Dilauramidoglutamide Lysine, Phenoxyethanol, Disodium EDTA, Citric Acid, Hydrogen Peroxide, Sodium Benzoate, Silicone Quaternium-16, Sodium Chloride, Potassium Sorbate, Cinnamal, Citral, Geraniol, Hexyl Cinnamal, Limonene, Linalool
- VIRTUE
- 120ml
- Full Size
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After spending decades in the beauty industry, Virtue’s founders thought nothing could surprise them – until they found Alpha Keratin 60ku, a transformative protein that’s identical to the keratin in your own hair, meaning it binds directly to areas of damage and fills them (without weighing strands down). Formulated to provide a deep clean while rejuvenating hair, this formula whisks away impurities that can leave hair lifeless while detoxifying, leaving both hair and scalp feeling refreshed and revived.
Looking for the ultimate hair ‘refresh’? This weekly detoxifying, resetting and clarifying shampoo is formulated to provide a deep clean and whisk away the impurities that can weigh hair down and leave it lifeless. The ideal weekly treatment, this shampoo also contains charcoal powder to extract excess oil and impurities, hops extract, to purify and tone the scalp and a coconut fatty acid blend, a blend of gentle cleansers derived from coconut oil that also have moisturising benefits. A true innovation in hair care, Virtue’s advanced formulations are enriched with Alpha Keratin 60ku, a whole, human keratin born from regenerative medicine. Since this is identical to the keratin in your hair, the protein is instantly recognised, binding directly to areas of damage and filling them – not just coating strands or weighing them down.
Using a quarter-sized amount of shampoo, add a splash of water and work into a lather between palms. Apply to wet hair, massage into scalp and throughout the length of hair, and rinse well. Follow with conditioner.
Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, PEG-40, Hydrogenated Castor Oil, Cocamide MIPA, Alpha Keratin, Glycerin, Charcoal Powder, Panthenol, Humulus Lupulus (Hops) Extract, Cocamidopropylamine Oxide, Undeceth-11, Butyloctanol, Undeceth-5, Sodium Methyl Isethionate, Coconut Acid, Parfum (Fragrance), Lauric Acid, Sodium Isethionate, PEG-150 Distearate, Hydroxyacetophenone, PPG-26-Buteth-26, Zinc Laurate, Sodium Laurate, Ethylhexylglycerin, PEG-150 Stearate, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Polyquaternium-7, Stearic Acid, PEG-150, Sodium Dilauramidoglutamide Lysine, Phenoxyethanol, Disodium EDTA, Citric Acid, Hydrogen Peroxide, Sodium Benzoate, Silicone Quaternium-16, Sodium Chloride, Potassium Sorbate, Cinnamal, Citral, Geraniol, Hexyl Cinnamal, Limonene, Linalool
- VIRTUE
- 120ml
- Full Size
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Excellent !
I've already been using the Virtue Recovery Shampoo and Conditioner, which I love and both these products have totally transformed my hair. I decided to to try the Purifying Shampoo as well and this is also excellent too. I tend to use this about once a month to prevent build-up and then I use the Virtue Mask afterwards. I'm so impressed with Virtue products. I'm in my early 60's and my hair is regularly coloured and was prone to frizz, but Virtue have improved the condition of my hair so much, that I now have shiny healthy looking hair, which is easy to style with minimal effort.
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