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VIRTUE Flourish Shampoo for Thinning Hair 240ml
After spending decades in the beauty industry, Virtue's founders thought nothing could surprise them until they found Alpha Keratin 60ku, a transformative protein that’s identical to the keratin in your own hair, meaning it binds directly to areas of damage and fills them (without weighing strands down). Powered by that innovative technology, the Flourish Shampoo for Thinning Hair delicately shifts scalp build-up, cleanses the hair shaft and clears debris from follicle openings to promote the optimum environment for hair growth.
Designed to detoxify, volumise and repair thinning hair, Virtue’s Flourish Shampoo for Thinning Hair is a gentle, lathering formula that helps to foster the perfect environment for healthy hair, ensuring new growth survives.
Powered by ground-breaking keratin proteins, the Flourish range works to cleanse, purify and enrich your scalp, creating the foundation for new growth. As each new strand emerges, it’s supplied with the nourishment needed to stay strong and resist breakage. As well as the brand’s world-worshipped Alpha Keratin 60ku complex that binds directly to areas of damage and fills them, this formula is also enriched with sodium hyaluronate and red algae extract; this cocktail provides lightweight hydration and a sheer ‘moisture shield’ to thicken your hair and keep the fibres supple. Finally, an infusion of biomimetic signal peptides works to nourish and calm your scalp, helping to create a healthy environment for hair growth. When the shampoo and conditioner are used alongside the Flourish Density Booster, the regimen has seen impressive results. After six months of use, 90% of women in an independent third party test said their hair feels healthier; 90% said they have more volume and 83% said they saw less fall-out. We like those numbers!
Work a quarter-sized amount of shampoo into a rich lather between palms. Apply to wet hair and massage into scalp, starting at the nape of your neck and working the lather through the ends. Rinse thoroughly.
Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Sodium Cocoyl Isethionate, Lauryl Glucoside, Acrylates Copolymer, Keratin, Trifolium Pratense (Clover) Flower Extract, Camellia Sinensis Leaf Extract, Larix Europaea Wood Extract, Sodium Hyaluronate, Tocopherol, Acetyl Tetrapeptide-3, Rice Oil Glycereth-8 Esters, Sodium Phytate, Cocamide MIPA, Polysorbate 20, Hydrogenated Coconut Acid, Sodium Isethionate, Sodium Methyl Cocoyl Taurate, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Trisodium Ethylenediamine Disuccinate, Ethylhexylglycerin, Hexylene Glycol, Glycerin, Butylene Glycol, Sodium Dilauramidoglutamide Lysine, Isopropanolamine, Coconut Acid, Dextran, Chondrus Crispus Extract, Ethylhexyl Salicylate, Sodium Metabisulfite, Glycine, Gluconolactone, Zinc Chloride, Phenoxyethanol, Parfum (Fragrance), Potassium Sorbate, Sodium Hydroxide, Citric Acid, Sodium Benzoate, Sodium Chloride, Linalool, Geraniol, Limonene, Citronellol.
- Flourish
- VIRTUE
- 240ml
Frequently Bought Together
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Total Price: 96.00€
Add both to basket
VIRTUE Flourish Shampoo for Thinning Hair 240ml
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47.00€
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After spending decades in the beauty industry, Virtue's founders thought nothing could surprise them until they found Alpha Keratin 60ku, a transformative protein that’s identical to the keratin in your own hair, meaning it binds directly to areas of damage and fills them (without weighing strands down). Powered by that innovative technology, the Flourish Shampoo for Thinning Hair delicately shifts scalp build-up, cleanses the hair shaft and clears debris from follicle openings to promote the optimum environment for hair growth.
Designed to detoxify, volumise and repair thinning hair, Virtue’s Flourish Shampoo for Thinning Hair is a gentle, lathering formula that helps to foster the perfect environment for healthy hair, ensuring new growth survives.
Powered by ground-breaking keratin proteins, the Flourish range works to cleanse, purify and enrich your scalp, creating the foundation for new growth. As each new strand emerges, it’s supplied with the nourishment needed to stay strong and resist breakage. As well as the brand’s world-worshipped Alpha Keratin 60ku complex that binds directly to areas of damage and fills them, this formula is also enriched with sodium hyaluronate and red algae extract; this cocktail provides lightweight hydration and a sheer ‘moisture shield’ to thicken your hair and keep the fibres supple. Finally, an infusion of biomimetic signal peptides works to nourish and calm your scalp, helping to create a healthy environment for hair growth. When the shampoo and conditioner are used alongside the Flourish Density Booster, the regimen has seen impressive results. After six months of use, 90% of women in an independent third party test said their hair feels healthier; 90% said they have more volume and 83% said they saw less fall-out. We like those numbers!
Work a quarter-sized amount of shampoo into a rich lather between palms. Apply to wet hair and massage into scalp, starting at the nape of your neck and working the lather through the ends. Rinse thoroughly.
Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Sodium Cocoyl Isethionate, Lauryl Glucoside, Acrylates Copolymer, Keratin, Trifolium Pratense (Clover) Flower Extract, Camellia Sinensis Leaf Extract, Larix Europaea Wood Extract, Sodium Hyaluronate, Tocopherol, Acetyl Tetrapeptide-3, Rice Oil Glycereth-8 Esters, Sodium Phytate, Cocamide MIPA, Polysorbate 20, Hydrogenated Coconut Acid, Sodium Isethionate, Sodium Methyl Cocoyl Taurate, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Trisodium Ethylenediamine Disuccinate, Ethylhexylglycerin, Hexylene Glycol, Glycerin, Butylene Glycol, Sodium Dilauramidoglutamide Lysine, Isopropanolamine, Coconut Acid, Dextran, Chondrus Crispus Extract, Ethylhexyl Salicylate, Sodium Metabisulfite, Glycine, Gluconolactone, Zinc Chloride, Phenoxyethanol, Parfum (Fragrance), Potassium Sorbate, Sodium Hydroxide, Citric Acid, Sodium Benzoate, Sodium Chloride, Linalool, Geraniol, Limonene, Citronellol.
- Flourish
- VIRTUE
- 240ml
Frequently Bought Together
+
Total Price: 96.00€
Add both to basket
Customer Reviews
Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Itchy scalp?
Got the travel size shampoo in a Cult Beauty Edit. I think that already from the first use this shampoo made my scalp and face/chest itchy, though I didn’t really realise what was causing it at the time. I don’t suffer from hair loss so can’t speak for those benefits. The shampoo did a decent job cleaning my hair but definitely wouldn’t repurchase.
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Nice shampoo
I like it so far. After using it for a month I see new hair
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Don't really like this
It does an okay job at cleansing my hair, but I feel like it strips it of its moisture and also makes it easier to tangle. I don't necessarily see a difference when it comes to volume as well. I wouldn't repurchase
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Is good for an oily scal but not dry ends
I have 2c curly hair with low porosity. Oily roots on day 2 and it does keep your hair cleaner. But is too drying and had excesive hair fall because of haw much it steered clean and got my hair extra tangled. It does help with thickenss but not for me. My hair is too thin for it
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Drying
Like others have mentioned, this also makes my hair dry. It does give a bit of volume but to me it’s not worth the dry endsÂ
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Didn't see specific results
I love the virtue hair products but this line is my least favorite. My hair was falling out, i did not see results with regards to this issue, but the shampoo left my hair quite hydrated and happy.
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Okay..
I got the shampoo in the thickening hair box edit. It gives my hair more volume. But does not much more. Also felt like it made it a tad dry and my waves seemed a bit frizzy/less defined.
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Disappointed
I had high hopes on this product but it didn’t help with my hairfall at all. I used the entire line and I think it did more damage than good.
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My hair's definitely looking better
I got this shampoo as part of the thickening hair box and have been using it for a little over a month. Female pattern baldness runs in my family and although I can't say that this shampoo (+ conditioner & booster) has helped me win the war against my genes - my hair definitely looks better. Less hair fall in the shower and my fine, dry 2a hair definitely has more volume, movement and softness. I don't find it drying at all compared to the other 100+ volumising shampoos ive tried.
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Not good
I got the shampoo in the thickening hair box and I regret to say it is doing what most products for thin hair do- dry it, so it gives it volume. I dislike that and on top it made my scalp super itchy.ÂÂ
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