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A clever homage to Jamie Genevieve's name, VIEVE means full of life. Inspired by her passion for make up and her own journey from beauty blogger to make up maestro to the stars, Jamie has created a brand that empowers, encourages self-belief and delivers lashings of confidence. With VIEVE, there are no rules: the products are powerful, bold, versatile and easy to use, whether you're a barely-there nude kinda gal or a full-glam kinda guy. Warm, relatable and accessible yet sophisticated, Genevieve's high-performance make up staples are also vegan, cruelty free, paraben free and gluten free.
A key part of the brand’s signature hero collection (which prides itself in bursting with versatile and modern essentials), the Modern Matte Lipstick is a non-negotiable addition to your make up arsenal.
Soft, comfortable and highly pigmented, the hydrating formula is an absolute delight to use, imparting intense, bold, matte colour without making lips look flat or dry. For a lighter look, you can even apply this with a less-traditional blot of the finger, leaving you with a delicate tint that looks fresh and oh-so kissable. Blendable, buildable and never flaky, choose from 11 flattering shades.
For full colour pay off apply straight from the bullet, working from the centre of the lips outwards. For a softer, buildable application simply blot on with fingertips.
Top Tip: Add extra volume and definition to lips with your choice of Modern Lip Definer.
Neopentyl Glycol Diheptanoate, Diisostearyl Malate, Talc, Pentaerythrityl Tetraisostearate, Polyethylene, Synthetic Beeswax, Cyclopentasiloxane, Copernicia Cerifera Cera (Carnauba) Wax), Dimethicone/Vinyl Dimethicone Crosspolymer, Caprylyl Glycol, Tocopheryl Acetate, Lecithin, Tocopherol, Ascorbyl Palmitate, Citric Acid, 1,2-Hexanediol, Tropolone, Aroma (Flavor), Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77491, Ci 77492), Blue 1 Lake (Ci 42090)
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from 41.70€
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VIEVE Modern Matte Lipstick 3g (Various Shades)
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23.70€
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A clever homage to Jamie Genevieve's name, VIEVE means full of life. Inspired by her passion for make up and her own journey from beauty blogger to make up maestro to the stars, Jamie has created a brand that empowers, encourages self-belief and delivers lashings of confidence. With VIEVE, there are no rules: the products are powerful, bold, versatile and easy to use, whether you're a barely-there nude kinda gal or a full-glam kinda guy. Warm, relatable and accessible yet sophisticated, Genevieve's high-performance make up staples are also vegan, cruelty free, paraben free and gluten free.
A key part of the brand’s signature hero collection (which prides itself in bursting with versatile and modern essentials), the Modern Matte Lipstick is a non-negotiable addition to your make up arsenal.
Soft, comfortable and highly pigmented, the hydrating formula is an absolute delight to use, imparting intense, bold, matte colour without making lips look flat or dry. For a lighter look, you can even apply this with a less-traditional blot of the finger, leaving you with a delicate tint that looks fresh and oh-so kissable. Blendable, buildable and never flaky, choose from 11 flattering shades.
For full colour pay off apply straight from the bullet, working from the centre of the lips outwards. For a softer, buildable application simply blot on with fingertips.
Top Tip: Add extra volume and definition to lips with your choice of Modern Lip Definer.
Neopentyl Glycol Diheptanoate, Diisostearyl Malate, Talc, Pentaerythrityl Tetraisostearate, Polyethylene, Synthetic Beeswax, Cyclopentasiloxane, Copernicia Cerifera Cera (Carnauba) Wax), Dimethicone/Vinyl Dimethicone Crosspolymer, Caprylyl Glycol, Tocopheryl Acetate, Lecithin, Tocopherol, Ascorbyl Palmitate, Citric Acid, 1,2-Hexanediol, Tropolone, Aroma (Flavor), Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77491, Ci 77492), Blue 1 Lake (Ci 42090)
- VIEVE
Frequently Bought Together



from 41.70€
Add both to basket
Customer Reviews
Top Customer Reviews
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Dry
If you have dry lips I do not recommend this lipstick… Peach is a beautiful shade for light skin tone, unfortunately I’m a medium…
Report this reviewPerfect for summer
I can’t wait for summer to roll around, the shade Pinch is just perfect for a night out. Creamy, pigmented and it will look gorgeous with a tan and bronzey eye.
Report this reviewPerfect matte bullet with a true brown undertone
I was looking for a burgundy lipstick that veers towards a brown undertone and not a purplish one. You'd be surprised how hard it is to find that type of red nowadays. The color is a good balance between the two undertones, although it would have been perfect for me with a tad more brown in it. It's not too drying for a matte (again, it would have been perfect with a tad more hydration for comfort but then again it wouldn't be a true matte so I'm being picky!). It doesn't transfer but you do need to reapply after eating.
Report this reviewBeautiful
cherubs kiss .. beautiful shade. Nicely pigmented and feels moisturising on my lips.
Report this reviewAnother one to the collection
The Vieve lipsticks are so amazing that I had to get yet another one. Deity is such a gorgeous color!
Report this reviewDiety color
It' s the first VIEVE lipstick that I ever tried. I really like this nude warm brown color and how it glides on my lips. The feeling is surely of hydrated and full color lips at first layering. I just recommend it.!
Report this reviewMy favorite lipstick!
This formula from Vieve is one of my most favorite. It is not drying on the lips and lasts a long time on the lips. It is easy to apply as it glides on your lips smoothly. There are many nude shades to choose from as well ! I highly recommend it.
Report this reviewBeautiful Formula
I like the Vieve lipsticks so much that I've bought 3 in the last couple of months. Promise is a lovely pink. It's too dark to be a nude on me but it's perfect when I want to have something on more than a nude, especially on a day I'm not doing much on my eyes. The formula is lovely, it's a satin matt that is creamy on the lips, doesn't dry my lips and lasts all day. They match nicely with the Vieve liners and the ones I already have. These lipsticks are all I have reached for in the past month or more.
Report this reviewDeity
I really really love this matte formula by Vieve! This is my third Vieve lipstick and I love them all. I have to say this shade looks very similar to Brat but I gave 5 stars because the formula is sooo good!
Report this reviewFabulous
I bought so many vieve products and I’m so happy with all of them. The lipsticks go on so easily
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