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  • VIEVE Modern Mascara - Midnight Black 8.5g
  • VIEVE Modern Mascara - Midnight Black 8.5g
  • VIEVE Modern Mascara - Midnight Black 8.5g
  • VIEVE Modern Mascara - Midnight Black 8.5g
  • VIEVE Modern Mascara - Midnight Black 8.5g
  • VIEVE Modern Mascara - Midnight Black 8.5g
  • VIEVE Modern Mascara - Midnight Black 8.5g
  • VIEVE Modern Mascara - Midnight Black 8.5g
  • VIEVE Modern Mascara - Midnight Black 8.5g
  • VIEVE Modern Mascara - Midnight Black 8.5g
  • VIEVE Modern Mascara - Midnight Black 8.5g
  • VIEVE Modern Mascara - Midnight Black 8.5g

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With a long-lasting formula and an intensely rich pigment, VIEVE’s Modern Mascara adds instant volume, length and curl.

Like the name, it’s a modern formula that’s smudge-proof (yet easy to remove), volumising without clumping and gives immediate impact whilst coverage can be easily built for even more drama. Whether you have long or short, curly or straight, thick or sparse lashes, the hourglass brush grips and separates each and every lash, creating a fuller look. It’s also infused with lash-loving ingredients such as vitamins C and E to nourish and vegan beeswax and caranuba wax which helps to condition and coat the lashes. Sounds like a win-win to us.

Starting at the base of your lashes, brush the from root to tip. Layer to desired intensity.

A clever homage to Jamie Genevieve’s name, VIEVE means ‘full of life’. Inspired by her passion for make up and her own journey from beauty blogger to make up maestro to the stars, Jamie has created a brand that empowers, encourages self-belief and delivers lashings of confidence. The latest must-have for your make up bag? Enter: Modern Mascara – a wand that builds volume, length and definition with a long-lasting intensely pigmented formula that doesn’t smudge from day to night.

Aqua/Water/Eau, Glyceryl Stearate, Copernicia Cerifera (Carnauba) Wax, Synthetic Beeswax, Ricinus Communis (Castor) Seed Oil, Butylene Glycol, Polyvinyl Alcohol, Stearic Acid, Palmitic Acid, Hydrogenated Coconut Oil, Aminomethyl Propanol, 1,2-Hexanediol, Caprylyl Glycol, Sodium Dehydroacetate, Lecithin, Gardenia Taitensis Flower, Tocopherol, Ascorbyl Palmitate, Citric Acid, Iron Oxides (Ci 77499).

Brand

VIEVE
Explore VIEVE range

VIEVE Modern Mascara - Midnight Black 8.5g

Earn 26 Status Points
25.99€

Quantity

In stock

You’ve got a good eye — this beauty find is generating major buzz right now. Snap it up while you can!

With a long-lasting formula and an intensely rich pigment, VIEVE’s Modern Mascara adds instant volume, length and curl.

Like the name, it’s a modern formula that’s smudge-proof (yet easy to remove), volumising without clumping and gives immediate impact whilst coverage can be easily built for even more drama. Whether you have long or short, curly or straight, thick or sparse lashes, the hourglass brush grips and separates each and every lash, creating a fuller look. It’s also infused with lash-loving ingredients such as vitamins C and E to nourish and vegan beeswax and caranuba wax which helps to condition and coat the lashes. Sounds like a win-win to us.

Starting at the base of your lashes, brush the from root to tip. Layer to desired intensity.

A clever homage to Jamie Genevieve’s name, VIEVE means ‘full of life’. Inspired by her passion for make up and her own journey from beauty blogger to make up maestro to the stars, Jamie has created a brand that empowers, encourages self-belief and delivers lashings of confidence. The latest must-have for your make up bag? Enter: Modern Mascara – a wand that builds volume, length and definition with a long-lasting intensely pigmented formula that doesn’t smudge from day to night.

Aqua/Water/Eau, Glyceryl Stearate, Copernicia Cerifera (Carnauba) Wax, Synthetic Beeswax, Ricinus Communis (Castor) Seed Oil, Butylene Glycol, Polyvinyl Alcohol, Stearic Acid, Palmitic Acid, Hydrogenated Coconut Oil, Aminomethyl Propanol, 1,2-Hexanediol, Caprylyl Glycol, Sodium Dehydroacetate, Lecithin, Gardenia Taitensis Flower, Tocopherol, Ascorbyl Palmitate, Citric Acid, Iron Oxides (Ci 77499).

Brand

VIEVE

Customer Reviews

4.8 Stars

5 reviews

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5 out of 5 stars. 4 reviews4 out of 5 stars. 1 review3 out of 5 stars. 0 reviews2 out of 5 stars. 0 reviews1 out of 5 stars. 0 reviews

Top Customer Reviews

Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are independent and do not represent the views of The Hut Group.

Impressed
I was just about to give up with buying mascara’s because all they do is smudge on me I’ve literally been told by my colleagues that I look like a panda leaving work but Jamie what is in this!! I tested vieve mascara in the gym today and I did an hour and a half intense work out and no smudging? I’m so impressed! 💗
by Jenny
Verified Purchase
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Delivers on it's promises!
My only 2 criticisms: - The wand could do to be thinner, as it's hard to get right into the corners with it and catch those tiny lashes there - The packaging is bulky, so not super handbag-friendly for on the go Having monolids and oily skin, mascara ALWAYS transfers and smudges on me. I don't like waterproof ones bc they're hard to get off and my lashes break easily, so this is just something i learned to live with. This mascara promised so avidly to be smudge-proof though, I thought I'd try it out. And wow! No smudging or transferring at all! Also very easy to remove with just water. Love it.
by Alice
Verified Purchase
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Instantly my fave mascara ever!
I’ve never been a fan of the mascara’s that I have tried. But this one really is everything I want in a mascara. Easy to apply, it gives great volume without clumping, it stays on all day and the best thing: it’s so so easy to remove with water. Love it! 
by Mandy
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