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A clever homage to Jamie Genevieve's name, VIEVE means full of life. Inspired by her passion for make up and her own journey from beauty blogger to make up maestro to the stars, Jamie has created a brand that empowers, encourages self-belief and delivers lashings of confidence. With VIEVE, there are no rules: the products are powerful, bold, versatile and easy to use, whether you're a barely-there nude kinda gal or a full-glam kinda guy. Warm, relatable and accessible yet sophisticated, Genevieve's high-performance make up staples are also vegan, cruelty free, paraben free and gluten free.
A key part of the brand’s signature hero collection (which prides itself in bursting with versatile and modern essentials), the Modern Matte Lipstick is a non-negotiable addition to your make up arsenal.
Soft, comfortable and highly pigmented, the hydrating formula is an absolute delight to use, imparting intense, bold, matte colour without making lips look flat or dry. For a lighter look, you can even apply this with a less-traditional blot of the finger, leaving you with a delicate tint that looks fresh and oh-so kissable. Blendable, buildable and never flaky, choose from 11 flattering shades.
Neopentyl Glycol Diheptanoate, Diisostearyl Malate, Talc, Pentaerythrityl Tetraisostearate, Polyethylene, Synthetic Beeswax, Cyclopentasiloxane, Copernicia Cerifera Cera (Carnauba) Wax), Dimethicone/Vinyl Dimethicone Crosspolymer, Caprylyl Glycol, Tocopheryl Acetate, Lecithin, Tocopherol, Ascorbyl Palmitate, Citric Acid, 1,2-Hexanediol, Tropolone, Aroma (Flavor), Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77491, Ci 77492), Blue 1 Lake (Ci 42090)
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
For full colour pay off apply straight from the bullet, working from the centre of the lips outwards. For a softer, buildable application simply blot on with fingertips.
Top Tip: Add extra volume and definition to lips with your choice of Modern Lip Definer.
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Customer Reviews
5 stars rating 42 reviews
4 stars rating 8 reviews
3 stars rating 5 reviews
2 stars rating 0 reviews
1 stars rating 1 reviews
Top Customer Reviews
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Excellent
The colour is incredible, the pigment and the sensation on the lips is unbeatable.
by TCG Verified Purchase
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Good
Nice formula matte colour and long lasting.Nothing extraordinary but worth the money
by Eirini Verified Purchase
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Good
All Vieve products are amazing.Nice lipstick long lasting great formula and nice colour
by Eirini Verified Purchase
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Nice
Vieve products are so good.This lipstick is matte smooth and long lasting.I will probably buy more
by Eirini Verified Purchase
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so pretty
Vieve lipsticks have such an amazing quality and the black and gold make it look so gorgeous.
by Laura Verified Purchase
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Pigmented
These lipsticks are great and pigmented. They pair well with the lip liner shades. I've purchased almost every color in the entire Vieve range. I can't wait for her to come out with new shades!
by kitty Verified Purchase
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Dry
If you have dry lips I do not recommend this lipstick… Peach is a beautiful shade for light skin tone, unfortunately I’m a medium…
by Catarina Verified Purchase
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Perfect for summer
I can’t wait for summer to roll around, the shade Pinch is just perfect for a night out. Creamy, pigmented and it will look gorgeous with a tan and bronzey eye.
by Suzy Verified Purchase
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Perfect matte bullet with a true brown undertone
I was looking for a burgundy lipstick that veers towards a brown undertone and not a purplish one. You'd be surprised how hard it is to find that type of red nowadays. The color is a good balance between the two undertones, although it would have been perfect for me with a tad more brown in it. It's not too drying for a matte (again, it would have been perfect with a tad more hydration for comfort but then again it wouldn't be a true matte so I'm being picky!). It doesn't transfer but you do need to reapply after eating.
by Nadia Verified Purchase
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Beautiful
cherubs kiss .. beautiful shade. Nicely pigmented and feels moisturising on my lips.
by Sharon Verified Purchase
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