Urban Decay Eyeshadow Primer Potion 10ml (Various Shades)
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23.70€
In stock | Usually dispatched within 24 hours
A brand that needs no introduction, Urban Decay is iconic. Born in 1996, creator Wende Zonmir sought to challenge beauty standards with a swathe of vivid, captivating colours that rebelled against the trends. Since then, the brand has grown from strength to strength, becoming a fixture of make up collections all over the globe. Renowned for its pigment-packed shadows, phenomenal, long-wearing liners and next-level setting sprays not to mention the Holy Grail Naked collection of lust-worthy palettes and nearly-bare bases that lend the most natural, second-skin finish: prepare to unleash your creativity.
If your eyeshadow tends to crease, cake or migrate then call off the search for the ultimate primer: Urban Decays Eyeshadow Primer Potion has near mythical skills when it comes to ensuring your colours on lockdown.
The ultimate foil for the slipperiest eyelids, this velvety formula counteracts oils to create a smooth, Velco-esque base for your shadows. Like prepping a canvas, this helps to intensify payoff and keep your look freshly applied until bedtime no smudging or fallout allowed. A Holy Grail favourite of those in-the-know, this much-lauded offerings tipped to transform your approach to eyeshadow there's no wonder that it's the UKs #1 premium eyeshadow primer!*
*According to the NPD Group. Value and Unit product sales of Makeup Eye Primer, January to December 2019.
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain +/-: Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride)].
Please Note: Ingredients may vary per shade.
Apply just a touch of any one of these formulas before your shadow for crease-free all-day (and all-night) staying power.
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Customer Reviews
5 stars rating 91 reviews
4 stars rating 27 reviews
3 stars rating 11 reviews
2 stars rating 2 reviews
1 stars rating 1 reviews
Top Customer Reviews
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Absolutely no creasing!
This primer was recommended to me and I have to admit I was skeptical at first. But after I've tried it... it is SO good! It is so lightweight on the eyelid, it feels like nothing on the skin, it does not feel sticky at all yet it has the best grip. I have very hooded eyes which makes every eyeshadow crease within seconds - not with this primer! I wore my eye makeup the whole day and it did not move, not even a tiny bit!
by Anouk Verified Purchase
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Best primer for oily eyelids
Continue repurchasing since this primer is the best for my oily eyelids. Eyeshadows stay in place for about 12 hours.
by Janeta Verified Purchase
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love it!
This eye shadow primer I was buying, I'm buying and I will buying :) I can use any eye shadow and don't worry how they look even 10-12 hours after applying. Maybe even longer but I didn't try ))))
by olaM Verified Purchase
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All time favourite
Sometimes I try to change eyeshadow primer, but I always come back. No matter the quality of what I put on Top of it, this primer grips it and makes it last until time to removal. I have tried it in most weather conditions, and the results are and stay flawless.
by Micòl Verified Purchase
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used to be a good eyeshadow primer
I was wondering if the formula has changed, because eyeshadows used to glide perfectly over the primer, but not any more, it feels like it leaves residue or that it does not dry well, as it used too...
by Ophelia Verified Purchase
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The best eye primer
I have an oily skin and use it for years! Can’t do my makeup without it.
by Nofar Verified Purchase
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Yes to eye primer!
I had to get used to this product, because its easily too much. So just use a tiny bit! It makes my eyeshadow last longer, and the colours are more intense.
by Niki Verified Purchase
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Works well
I have pretty oily hooded eyelids and this seems to help the shadows last longer. It drys down after a few minutes. I don't know if it intensifies colour as I tend to wear neutrals.
by Emma Verified Purchase
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Works well
I have pretty oily hooded eyelids and this seems to help the shadows last longer. It drys down after a few minutes. I don't know if it intensifies colour as I tend to wear neutrals.
by Emma Verified Purchase
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Great eyeshadow primer
Love this, a great base for my eyeshadows
by Ronit Verified Purchase
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