Urban Decay Eyeshadow Primer Potion 10ml (Various Shades)
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23.70€
In stock | Usually dispatched within 24 hours
A brand that needs no introduction, Urban Decay is iconic. Born in 1996, creator Wende Zonmir sought to challenge beauty standards with a swathe of vivid, captivating colours that rebelled against the trends. Since then, the brand has grown from strength to strength, becoming a fixture of make up collections all over the globe. Renowned for its pigment-packed shadows, phenomenal, long-wearing liners and next-level setting sprays not to mention the Holy Grail Naked collection of lust-worthy palettes and nearly-bare bases that lend the most natural, second-skin finish: prepare to unleash your creativity.
If your eyeshadow tends to crease, cake or migrate then call off the search for the ultimate primer: Urban Decays Eyeshadow Primer Potion has near mythical skills when it comes to ensuring your colours on lockdown.
The ultimate foil for the slipperiest eyelids, this velvety formula counteracts oils to create a smooth, Velco-esque base for your shadows. Like prepping a canvas, this helps to intensify payoff and keep your look freshly applied until bedtime no smudging or fallout allowed. A Holy Grail favourite of those in-the-know, this much-lauded offerings tipped to transform your approach to eyeshadow there's no wonder that it's the UKs #1 premium eyeshadow primer!*
*According to the NPD Group. Value and Unit product sales of Makeup Eye Primer, January to December 2019.
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain +/-: Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride)].
Please Note: Ingredients may vary per shade.
Apply just a touch of any one of these formulas before your shadow for crease-free all-day (and all-night) staying power.
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Customer Reviews
5 stars rating 91 reviews
4 stars rating 27 reviews
3 stars rating 11 reviews
2 stars rating 2 reviews
1 stars rating 1 reviews
Top Customer Reviews
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Love it
Been using it a lot, very nice product
by Klaudia Verified Purchase
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It does the job, but flaky
The eyeshadow really look more pigmented, but after a while it looks like a flaky mess and pilling and drying
by Turgi Verified Purchase
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Good
I like the warm yellowish-beige tone of the shade Eden as it matches my skintone. Keeps makeup on for longer and prevents creasing. My favourite eyeshadow primer.
by Elise Verified Purchase
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Only eye primer that works for me, love it!
I love this eye primer, it’s the only one that works for my oily lids and my eyeshadow lasts all day.
by Schirin Verified Purchase
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very good!
This is one of the primers that makes your eyeshadows last the longest. Only wish they had one in a deeper colour.
by Sara Verified Purchase
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My favorite eyeshadow primer
It's the first eyeshadow primer I have tested and honestly I never had the need to try another one, it's perfect ! I have hooded eyes and this primer keeps my eyeshadow in place for the entire day, no more creasing ! I apply it with my fingers, set it with powder and then apply my eyeshadows.
by Perrine Verified Purchase
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The best I’ve tried!
I haven’t tried many eyeshadow primers, but this outshines them all! The way it holds the eye makeup in place is just amazing! Only thing is it did dry my eyelids a bit, but a thicker eye cream seems to have solved the problem.
by Kate Verified Purchase
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Don't like it
Everyone loves it, but I put it on a clients' eyelids, on a good prepared skin, and it's so dry I can't buff it
by Anna Verified Purchase
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Reliable
Lasts forever and works well. This is my go to u don't even try anything else eyeshadow doesn't budge
by Cici Verified Purchase
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Staple in my makeup bag
Have tried multiple different primers and I always of back to it.
by Laura Verified Purchase
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